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Meta Provides Expanded Business Support Through Updated ‘Pro Team’ Initiative

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Meta Provides Expanded Business Support Through Updated 'Pro Team' Initiative

The lack of contact options for Facebook and Instagram has long been a key pain point for businesses, with many expressing frustration at ongoing issues and delays that could easily have been resolved through personalized contact.

Meta has been working to address this, by adding new live chat support elements for English-speaking creators in the United States – but realistically, at Meta’s scale, offering immediate, one-on-one support for all business queries, at all times, is likely not possible.

Which is where its Meta Pro Team project comes in. The Meta Pro Team is an evolution of its Facebook Marketing Experts program, which provides complimentary live support for Facebook and Instagram marketers to help them address technical account queries, maximize their in-app performance, get tips, insights and more.

As explained by Meta:

The Meta Pro Team offers support to help small businesses grow their online advertising impact, from top-of-the-marketing-funnel goals down to direct response objectives. Our pros help ensure you have strategic guidance to reach and connect with your customers in moments that matter most, no matter whether you’re a novice advertiser or have been advertising for many years.”

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And now, along with the name change, Meta’s also expanding access to the support initiative.

The updated Meta Pro Team program now comprises of three tiers of support for different businesses and their needs:

  • Meta Marketing Pro: Marketing Pros provide live, tailored help to maximize business results across different Meta technologies.
  • Meta Technical Pro: Technical Pros provide live, hands-on guidance to help install or optimize Pixel, Product Catalog, Conversions API and measurement.
  • Meta Support Pro: Support Pros can help with troubleshooting policy, billing and ad restriction issues.

So you have a range of options to address specific elements.

But don’t get too excited – it’s not available to all businesses just yet.

According to the Meta Pro Team website, the program isn’t currently offered to all advertisers, but Meta is working to expand it in the future.

“We’ll reach out to you if your business is a good fit. In the meantime, please check out Meet the Pro Team and the pros to learn more about your business eligibility.”

Meta Pro Team

Tapping through on these contact options takes you to a page which tells you whether you can access that option or not, and there are no specific details as to what makes a business eligible presented.

So you may have more options in this regard, but you may not be able to access them as yet. But for those that can, it could help to provide more guidance and technical understanding in your process, which could be an invaluable resource for your strategic planning.

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You can read more about the Meta Pro Team program here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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