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Snapchat Prompts Users to Review Their Connections for Safer Internet Day

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snapchat prompts users to review their connections for safer internet day

Snapchat is about staying in touch with real friends, not building status via the size of your follower count, and in line with this, and as part of its Safer Internet Day push, Snap will soon prompt all users to review their connections via an in-app prompt, in order to remove those that they no longer want to be connected to, or share their updates with as they post.

Snapchat Friendship review

As you can see here, Snapchat will add a new alert that prompts users to tap to review their friend list.

As explained by Snap:

“Friend Check Up prompts Snapchatters to look at their friend lists and make sure it’s all still people they want to be connected to. If there happens to be Snapchatters in their lists that they no longer want to be in contact with, they can easily and comfortably remove them.”

The approach is, in many ways, counter to the more common social media practice of emphasizing audience size as a means of influence and status. That’s lead to an unhealthy focus on vanity metrics, which even Twitter CEO Jack Dorsey has noted that he would change in his app, if he had his time over.

Snapchat has never displayed follower or Like counts, and has sought to keep communications between smaller, more intimate friend groups, as opposed to broadcasting to as many people as possible.

Though more recently, Snapchat has given some creators the option to display their subscriber counts, as a means to help them build audience.

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That’s part of a broader shift to move the app in line with some more common creator functionalities, and isn’t exactly the same as like/follower counts on regular user profiles. But still, it does feel like a controversial shift for the platform. The logic of it makes sense, in trying to ensure creators can build their platform in the app, but it does run counter to the app’s long-standing focus on closer communities, even if that is less relevant for broad-reaching creators.

In addition to this, Snapchat has also announced a range of new partnerships to help provide more safety and guidance for users. 

  • Snap’s partnering with Connect Safely in the US and ChildNet in the UK on filters that will swipe up to additional safety resources from each organization. Snapchat has also co-authored a new guide to help users understand how to report any issues and debunk myths. 
  • Snapchat has also expanded its partnership with Crisis Text Line in order to make it even easier for Snapchatters to get in touch with a licensed counselor or find support.
  • Snapchat’s also partnering with The Trevor Project, the world’s largest crisis intervention and suicide prevention organization for LGBTQ young people, to better support LGBTQ youth mental health.
  • And lastly, Snap’s partnering with Mind Up and The Goldie Hawn Foundation on an online parent course that will be available to parents globally. “This free course will give parents basic tools and strategies to support their teens’ well-being, based on the latest science in the areas of neuroscience, mindfulness, social and emotional learning, and positive psychology.”

​Given its popularity among younger audiences, it’s important for Snapchat to ensure it provides more tools like this to support positive experiences within its app, while also giving people the tools they need to manage situations as they arise.

Friend Check-Up is a good tools in this respect, reminding users that they can, and should, review their connections list. By culling those you no longer want to stay in contact with, you can improve your in-app experience, and reduce the negative impacts of unwanted content exposure.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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