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Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers

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Twitter Announces Price Hike for Twitter Blue Subscriptions

Twitter’s updated Twitter Blue subscription package is slowly rounding into shape, with two more elements now live for paying subscribers, including prioritized ranking of subscriber tweets.

Twitter re-launched its $8 subscription package two weeks back, after addressing flaws in its initial roll-out of the option. The main lure of the updated Twitter Blue remains the blue checkmark for paying subscribers, so that they can appear just as important as ‘legacy’ checkmark holders in the app, but in addition to this, Twitter has also promised to incorporate other enticements for your monthly payment.

Now, two of those three additional elements are available to Blue subscribers, with Blue users now able to upload videos up to 60 minutes long, in 1080p, and subscribers also getting ‘priority ranking in conversations’.

The first element is part of Elon Musk’s broader push to get more video content posted to Twitter itself, as opposed to users being linked off to another platform to watch long-form clips.

Musk’s longer-term view is that Twitter will be able to offer a better revenue share for video creators than other video apps, and if Twitter can incorporate monetization, along with a display of tweeted comments in the same presentation screen as video content, that could be another pathway to generating more engagement, and usage.

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Though it’s not necessarily going to be easy.

Monetization, of course, is a key lure for creators, and as we’ve seen with TikTok, if there’s an opportunity to make money, and build their audience, then creators will indeed look to share their content in other apps direct, as opposed to linking back to their main channel someplace else.

But more video means more storage, which will add to Twitter’s infrastructure costs, and with this in mind, Twitter will likely find it tough to best YouTube’s current revenue share and generation capacity.

It remains to be seen, also, whether users actually want to view long-form content in the app. Twitter’s main value proposition is short-sharp interactions, in a fast-moving feed, and while Twitter has tried long-form audio, blog-style ‘Notes’ and other forms of more in-depth engagement, there’s seemingly little to suggest that any of these have resonated with the platform’s user base thus far.

That doesn’t mean Musk and Co. can’t change that perception, but there will be a challenge in shifting the mindset of what people come to Twitter for, and that could make it even more difficult for Twitter to incorporate long-form video in any meaningful way.

But there does at least appear to be some interest from high-profile creators.

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That seems like a good sign, and Elon seems dedicated to making this a focus moving forward.

It’ll be interesting to see how Blue subscribers use the new option to upload longer clips, and how users engage with those tweets.

On priority ranking, it also remains to be seen how this will impact Twitter usage, and what, exactly, ‘priority’ entails in this respect.

Does that mean that your tweets will always show up at the top of Search and reply threads? And if it does, what does that mean for tweet reach, and subsequent engagement?

On the former, we’ll now have more insight, with Twitter adding public tweet view counts on all tweets this week.

A key consideration here could be that people will now be able to see that Twitter Blue subscribers are getting a lot more exposure with their every tweet, which could work as a lure to get more people paying $8 per month.

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But then again, as Elon himself notes:

If 90% of users don’t tweet, there’s not going to be much value for them in getting priority listings for tweets that they never post.

But still, you can see the logic, and it may work to incentivize more Blue take-up. Or it could cause more users to tweet even less, because everyone will see how little response they actually drive with their tweets.

You can imagine, for example, that influencers, who are trying to bank on their perceived influence, might be less inclined to keep tweeting if everyone can see that, despite having 500k followers, only a few hundred people ever see their tweets.

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It depends on what the numbers show, I guess, but there is some logic to Twitter tying this new display into its advanced Twitter Blue subscription offering, and the capacity to boost their reach in the app.

It’ll be worth noting on Blue subscriber tweets, with priority ranking now, seemingly, in effect in the app.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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