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‘Wave’ of litigation expected as schools fight social media companies

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‘Wave’ of litigation expected as schools fight social media companies

About 40 and counting school districts across the country are suing social media companies over claims that their apps are addictive, damaging to students’ mental health, and causing adverse impacts on schools and other government resources.

Many of these lawsuits, which were originally filed in a variety of court jurisdictions, were consolidated into one 281-page multidistrict litigation claim filed March 10 in the U.S. District Court for the Northern District of California. Plaintiffs in the case include school districts, individuals and local and state governments. In total, there are about 235 plaintiffs.

The product liability complaint seeks unspecified monetary damages, as well as injunctive relief ordering each defendant to remedy certain design features on their platforms and provide warnings to youth and parents that its products are “addictive and pose a clear and present danger to unsuspecting minors.” 

Attorneys representing plaintiff school districts said this master complaint allows districts to share legal resources for similar public nuisance claims against social media companies in an attempt to recoup money spent addressing the youth mental health crisis.

Individual district lawsuits describe actions taken by school systems to address student mental well-being, such as hiring more counselors, using universal screeners and provding lessons on resilency building. In its lawsuit, California’s San Mateo County Board of Education also explains how it had to reallocate funding to pay staff to address bullying and fighting, hire more security staff, and to investigate vandalism. 

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Schools are on the front lines of this crisis, said Lexi Hazam, an attorney with Lieff, Cabraser, Heimann & Bernstein and co-lead counsel for the plaintiffs’ consolidated complaint. 

Districts “are often having to divert resources and time and effort from their educational mission in order to address the mental health crisis among their students,” said Hazam. Students’ mental health struggles are caused largely by social media design features that “deliberately set out to addict” youth, she said. 

The design features, the multidistrict litigation said, “manipulate dopamine delivery to intensify use” and use “trophies” to reward extreme usage.


School districts “are often having to divert resources and time and effort from their educational mission in order to address the mental health crisis among their students.”

Lexi Hazam

Co-lead counsel for the plaintiffs’ consolidated complaint

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But major litigation like this is likely to take many years to resolve, according to legal experts. The lawsuit is in its early stages, and the court will soon consider motions to dismiss. If the case proceeds, it will move into the discovery phase, where opposing parties can request documents and information that may not already be available.

One legal expert said getting involved in the case may actually make school districts vulnerable to legal action by parents who cast blame on them for not doing more to support students’ mental well-being. The case also discounts the positive aspects of teens’ social media use, said Eric Goldman, law professor and co-director of the High Tech Law Institute at Santa Clara University School of Law. 

“Here’s the reason why not every school district is going to sign up — first, because I think at least some school districts realize that social media may not be the problem. In fact, it may be part of the solution,” Goldman said.

The more likely reason why districts shouldn’t participate, Goldman said, is because schools would be “admitting to their parents that they aren’t doing a good job to manage the mental health needs of their student population.” 

Reducing risks

The lawsuit — known as the Social Media Adolescent Addiction/Personal Injury Products Liability Litigation — was filed against Meta Platforms Inc., which operates Facebook and Instagram, as well as the companies behind Snapchat, TikTok and YouTube. 

There’s no cost to school systems to join the litigation since the plaintiffs’ law firms are working on contingency, meaning they’re paid only if they prevail, according to several plaintiffs attorneys. 

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Per the lawsuit, the social media platforms exploit children by having “an algorithmically-generated, endless feed to keep users scrolling.” 

The result, the complaint said, is that youth are struggling with anxiety, depression, addiction, eating disorders, self-harm and suicide risk. Individual school district cases folded into this litigation also claim the social media companies’ platforms have contributed to school security threats and vandalism

“Defendants’ choices have generated extraordinary corporate profits — and yielded immense tragedy,” the master complaint declares. 


“Here’s the reason why not every school district is going to sign up — first, because I think at least some school districts realize that social media may not be the problem. In fact, it may be part of the solution.”

‘Wave of litigation expected as schools fight social media companies

Eric Goldman

Law professor and co-director of the High Tech Law Institute at Santa Clara University School of Law


The lawsuit notes the widespread use of social media among teens, as well as details troubling statistics showing increases in youth suicide risk, anxiety and persistent sadness. 

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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