verbinde dich mit uns

SOZIAL

Will Twitter be a New World of Pain for Elon Musk? [Infographic]

Veröffentlicht

An

Musk erläutert seine Ansichten zur Moderation von Inhalten, während der Twitter-Deal dem Abschluss näher rückt

Could Elon Musk have made a huge mistake in buying Twitter?

I mean, he did try his hardest to get out of it, and that may have been for good reason. As noted by Info Sec expert Alex Stamos, Musk is going to be confronted with various business conflicts, as he works with a range of governments to expand Tesla – while those governments also seek to negotiate more favorable treatment in their requests of Twitter and its role in disseminating key information.

For example:

These are just some of the vectors where Musk may be forced to make significant compromises, or change his thinking around moderation and Twitter’s approach. Otherwise, he could risk significant opportunities for his main business.

How will he negotiate this? There’s certainly an ever-growing number of plates spinning for the billionaire ‘Chief Twit’.



Quellenlink

LESEN  Ein Fehler im Facebook-Werbesystem verursacht bei vielen Konten erhebliche Mehrausgaben
Behalten Sie im Auge, was wir tun
Seien Sie der Erste, der neueste Updates und exklusive Inhalte direkt in Ihren E-Mail-Posteingang erhält.
Wir versprechen, Sie nicht zuzuspammen. Sie können sich jederzeit abmelden.
Ungültige E-Mail-Adresse

SOZIAL

7 Steps to Create Engaging Twitter Ads [Infographic]

Veröffentlicht

An

7 Steps to Create Engaging Twitter Ads [Infographic]

Are you considering investing in Twitter Ads for your business? There’s a lot changing at the app, which has seen some brands pull back their ad spend, but that could also present new opportunities, with lower competition for attention.

Want to learn the basics before getting started?

Das Team von Statusbrew share their Twitter Ads tips in this infographic.

Sie gliedern die Dinge wie folgt:

  • Twitter Ads account
  • Ads objectives
  • Define campaign details
  • Ad groups and bid type
  • Targeting
  • Creative options
  • Launch and monitor

Besuche die Infografik for more information.

Eine Version dieses Beitrags wurde zuerst auf der veröffentlicht Red Website-Design-Blog.

Quellenlink

LESEN  Twitter fügt Listensuchkapazität auf dem Desktop hinzu
Behalten Sie im Auge, was wir tun
Seien Sie der Erste, der neueste Updates und exklusive Inhalte direkt in Ihren E-Mail-Posteingang erhält.
Wir versprechen, Sie nicht zuzuspammen. Sie können sich jederzeit abmelden.
Ungültige E-Mail-Adresse
Weiterlesen

SOZIAL

Kenya court orders suspension of mass layoff of Facebook moderators

Veröffentlicht

An

Meta said it intends to appeal the ruling

Meta said it intends to appeal the ruling – Copyright AFP/File Lionel BONAVENTURE

A Kenyan court on Friday ordered the suspension of the mass sacking of scores of content moderators by a subcontractor for Facebook’s parent company Meta and directed the social media giant to provide counselling to the employees. 

A total of 184 moderators employed in Nairobi by Sama, an outsourcing firm for Meta, filed a lawsuit in March, claiming their dismissal was “unlawful”.

In a 142-page ruling, labour court judge Byram Ongaya said Meta and Sama were “restrained from terminating the contracts” pending the determination of the lawsuit challenging the legality of the dismissal.

“An interim order is hereby issued that any contracts that were to lapse before the determination of the petition be extended” until the case is settled, the judge added. 

Meta — which also owns Instagram and WhatsApp — was also ordered to “provide proper medical, psychiatric and psychological care for the petitioners and other Facebook content moderators”.

The company told the court of its intention to appeal the ruling. 

The California-based tech behemoth has held that it has no official presence in the East African country and that the complainants are not employed by Meta. 

It is facing two other legal cases in Kenya.

LESEN  BTS's V Is Outperforming Literally Everyone On Social Media Without Even Trying

In 2022, a former South African employee of Sama, Daniel Motaung, filed a complaint in Kenya against Sama and Facebook claiming, among other things, poor working conditions and lack of mental health support.

The labour relations court in Nairobi declared in February it had the jurisdiction to try Motaung’s case. Meta has appealed the decision.

The social media giant is also facing another complaint in Kenya, where a local NGO and two Ethiopian citizens accused Meta of failing to act against online hate speech in Africa.

The complainants alleged this inaction resulted in the murder of a university professor in Ethiopia and called for the creation of a $1.6 billion fund to compensate the victims. 

AFP is involved in a partnership with Meta providing fact-checking services in Asia-Pacific, Europe, the Middle East, Latin America and Africa.

Quellenlink

Behalten Sie im Auge, was wir tun
Seien Sie der Erste, der neueste Updates und exklusive Inhalte direkt in Ihren E-Mail-Posteingang erhält.
Wir versprechen, Sie nicht zuzuspammen. Sie können sich jederzeit abmelden.
Ungültige E-Mail-Adresse
Weiterlesen

SOZIAL

Unternehmen nutzen Twitter-Tools, um Werbung von Musks Tweets fernzuhalten: NYT

Veröffentlicht

An

Unternehmen nutzen Twitter-Tools, um Werbung von Musks Tweets fernzuhalten: NYT

While Elon Musk claims that “almost all advertisers have come back to Twitter,” some still don’t want anything to do with the company’s CEO.

The New York Times, citing four people familiar with Twitter’s advertising situation, reported that certain brands that have returned to advertising on the platform are using Twitter’s adjacency controls to keep their content clear of increasingly troubling content — including Musk’s own tweets.

Jason Kint, chief executive of Digital Content Next, told the Times that Twitter is “unpredictable and chaotic” adding that, “Advertisers want to run in an environment where they are comfortable and can send a signal about their brand.”

Announced in December 2022, just a few months after Musk took control of the company, adjacency controls aimed to enable advertisers to prevent their ads from appearing adjacent to Tweets that use keywords they’d like to avoid.

“Empowering brands to customize their campaigns to prevent their ads from appearing adjacent to unsuitable content is an important step towards increased ad relevance on Twitter,” said an undated December blog post written by Engineering Lead Nina Chen and Head of Brand Safety AJ Brown.

LESEN  BTS's V Is Outperforming Literally Everyone On Social Media Without Even Trying

Both Chen and Brown are no longer with the company. Neither immediately responded to Insider’s request for comment.

Insider previously reported that Brown attempted to counter the growing perception that Twitter wasn’t safe for brands with a later blog post about the company’s partnerships with adtech companies DoubleVerify and IAS, which were meant to help with brand safety. 

One individual at the company who seems unconcerned with brand safety is Musk himself.

He has deployed an array of bizarre tweets, from antisemitic conspiracy theories to anti-transgender content and anti-vaccine misinformation.

Citing a series of Musk tweets about financier George Soros, Ted Deutch, the chief executive of the American Jewish Committee, told the Times that “the lie Jews want to destroy civilization has led to the persecution of Jewish people for centuries.”

He added, “Musk should know better.”

Twitter responded to Insider’s request for comment with a poop emoji. 



Quellenlink

Behalten Sie im Auge, was wir tun
Seien Sie der Erste, der neueste Updates und exklusive Inhalte direkt in Ihren E-Mail-Posteingang erhält.
Wir versprechen, Sie nicht zuzuspammen. Sie können sich jederzeit abmelden.
Ungültige E-Mail-Adresse
Weiterlesen

Im Trend

de_DE_formalDeutsch (Sie)