SUCHMASCHINEN
Daily Search Forum Recap: April 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is bringing signed exchanges to desktop search – sites that do dynamic serving need to take action. Google video search results now can find your answers within the videos. Google added 9 more policies to the ad strikes systems. Microsoft Bing launched the Ethical Shopping hub in the US. Scammers are using fake AI generated lawyers to send out fake DMCA requests to demand links. And I posted another vlog today.
Search Engine Roundtable Stories:
- Signed Exchanges Coming To Google Desktop Search For Some Sites
In the coming weeks, Google Search for desktop will soon support signed exchanges for some sites. Sites serving different HTML based on the user-agent header (i.e. using dynamic serving) will need to opt out by adding a meta tag to your page. - Fake DMCA Requests Using AI Generated Lawyers To Demand For Links
Here is a newish link scheme, well, not 100% new but parts of it is new. As reported by The Next Web, these link spammers are using AI to create fake lawyer profiles that are going around sending fake DMCA requests demanding a link to their site for the use of content or images. - Nine More Policies Added To Google Ads Strike Based System
In June 2022 Google will update the enforcement procedures for repeat violations with the addition of nine more policies in scope of the strike-based system. The three-strikes and your out policy system launched in June 2021 for Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies and soon Google will add nine-additional policies. - Microsoft Bing Ethical Shopping Hub Now Available In The US
Last year, Microsoft Bing launched its Ethical Shopping hub in the UK. With Earth Day, Microsoft announced the Ethical Shopping hub is now available in the US and Canada. Plus Microsoft Bing updated the design of the listings on the shopping search results page. - Google Video Search Results With Question Answered In This Video
Google Video results has a feature that says if the video answers your question in your query. Google will label video results saying “X question answered in this video.” Plus, it shows you the location in the video where the question was answered. - Vlog #169: Larry Brauner On Search Ads For SEO Research, Searcher Intent Pages & Sharing Landing Pages
In part one, Larry Brauner and I spoke about growth versus brand marketing, reputation management, reviews… - Google Purple Twisted Bagels On International Women’s Day
Here is a photo from right before Google closed down its office in March 2020 if the purple twisted bagels they had on International Women’s Day. We’ve seen Google provide rainbow bagels for Pride Da
Other Great Search Threads:
- Hotel Price Trend in SERP -Though it’s an old feature, I think it’s recently rolled out in India. – I may be late to the party, I just noticed it today. 🙂 First reported in 2018 by @rustybrick: https, Praveen Sharma on Twitter
- Is this new? (@rustybrick). Google is focused on higher ed for a long time, and tries to give users instant information about their searches. Any rankings / review site in education will and feels the consequences o, Ori Zilbershtein on Twitter
- It’s been this way for years, so I suspect we’ve found it’s working for a vast majority of people really well. That said, totally understand it won’t be for everyone and some might prefer static or to build, Danny Sullivan on Twitter
- Oh my… Google is testing a lighter purple for title links you already clicked on! Quick someone report on this – this can clearly impact a whole bunch of made-up KPIs, Mordy Oberstein on Twitter
- You can build them with WordPress and host then anywhere. They’re just web pages in the end., John Mueller on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick oder @seroundtable, you can follow us on Facebook and make sure to subscribe to the Youtube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Quelle: www.seroundtable.com
SUCHMASCHINEN
Google Says Video Doesn’t Have To Be First Element But Should Be In Your Face

A few months ago, Google changed when it shows video thumbnails in its search results to only show the video thumbnail when the video is part of the page’s main content. Gary Illyes from Google said that does not mean the video needs to be the first element on the page, but the video does need to be in your face for Google to determine if a video thumbnail should show in the search results.
As a reminder, Google said the “video thumbnails only appear next to Google search results when the video is the main content of a page.” “This will make it easier for users to understand what to expect when they visit a page,” Google added.
Here was the visual change in the Google search results for videos that were not part of the main content:
Gary Illyes was asked at the 13:04 mark “Does “main content” mean that the video has to be the absolute first element on the page?”
Gary responded, “no” it does not need to be the absolute first element on the page. But Gary did say that the video should be “in their face right away.” He said, look at what YouTube and Vimeo do, do it like they do it.
Gary said, “Think about the user’s perspective. They end up on your page and then they have to actively look for the video instead of having it basically in their face right away.” “The former is pretty confusing and that’s why we are looking for videos that are the main content, basically in your face. If you look at the large video sites such as Vimeo or YouTube then you can get a sense of what our algorithms are looking for,” he added.
Here is the video embed where he said this:
Forumsdiskussion unter Twitter.
SUCHMASCHINEN
Google sagt, dass Sie möglicherweise Seiten konsolidieren möchten, die in der Google-Suche eingerückt angezeigt werden

Google’s Gary Illyes said in an SEO office hours video that you may want to consider consolidating pages that end up in a host group in the Google search results.
Host groups are when Google shows two results from the same domain, one indented under the other.
Gary said, “It’s a telltale that you have more than one page that can rank well for a certain query.” “You might want to consolidate those two pages perhaps, if it’s possible at all,” he added.
This came up at the 11:02 mark into the video.
This is not really new, the host groups documentation also says that, it says “Consider if you want people going to one of these pages instead of the other, and setting that one as the canonical.”
Here is the embed where Gary said this:
A host group is two or more consecutive text results from the same site that are grouped together because they are ranking for the same query, Google explained.
Here is what indented results/ host groups look like in the Google search results:
There is some confusion on why Google would recommend this. I think, and I can be wrong, is that from a Google perspective, you have two pages that are trying to rank for the same thing, so consolidate them so one of those pages can potentially rank higher and the pages don’t compete with each other. From an SEO point of view, you don’t just have one listing but you have two listings in the search results, so your click-through rate will be higher.
Forumsdiskussion unter Twitter.
SUCHMASCHINEN
Google Bard erhält implizite Codeausführung und exportiert Tabellen in Tabellen

Google announced that they added Implicit Code Execution to Bard, making Bard 30% more accurate in internal logic challenge tests. It basically made Bard better at math and data analysis. Also, Bard can export tables directly into Google Sheets.
Jack Krawczyk, from the Google Bard team, wrote on Twitter, “Today we’re launching Implicit Code Execution in Bard: a technique to improve responses to math & logic prompts by writing + executing code to inform the response.” “So far, we’ve seen a 30% increase in accuracy on our internal logic challenge sets,” he added.
“Implicit code execution” helps Bard detect computational prompts and run code in the background. “As a result, it can respond more accurately to mathematical tasks, coding questions and string manipulation prompts,” Google added.
Also, When Google Bard generates tables in the answer, those tables can be exported directly into Google Sheets.
Here is what the code improvements looks like:
Forumsdiskussion unter Twitter Und WebmasterWorld.
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