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Daily Search Forum Recap: April 25, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is bringing signed exchanges to desktop search – sites that do dynamic serving need to take action. Google video search results now can find your answers within the videos. Google added 9 more policies to the ad strikes systems. Microsoft Bing launched the Ethical Shopping hub in the US. Scammers are using fake AI generated lawyers to send out fake DMCA requests to demand links. And I posted another vlog today.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick oder @seroundtable, you can follow us on Facebook and make sure to subscribe to the Youtube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Quelle: www.seroundtable.com

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Google Says Video Doesn’t Have To Be First Element But Should Be In Your Face

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Woman Watching Video On Screen Google Logo

A few months ago, Google changed when it shows video thumbnails in its search results to only show the video thumbnail when the video is part of the page’s main content. Gary Illyes from Google said that does not mean the video needs to be the first element on the page, but the video does need to be in your face for Google to determine if a video thumbnail should show in the search results.

As a reminder, Google said the “video thumbnails only appear next to Google search results when the video is the main content of a page.” “This will make it easier for users to understand what to expect when they visit a page,” Google added.

Here was the visual change in the Google search results for videos that were not part of the main content:

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Gary Illyes was asked at the 13:04 mark “Does “main content” mean that the video has to be the absolute first element on the page?”

Gary responded, “no” it does not need to be the absolute first element on the page. But Gary did say that the video should be “in their face right away.” He said, look at what YouTube and Vimeo do, do it like they do it.

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Gary said, “Think about the user’s perspective. They end up on your page and then they have to actively look for the video instead of having it basically in their face right away.” “The former is pretty confusing and that’s why we are looking for videos that are the main content, basically in your face. If you look at the large video sites such as Vimeo or YouTube then you can get a sense of what our algorithms are looking for,” he added.

Here is the video embed where he said this:

Forumsdiskussion unter Twitter.



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Google sagt, dass Sie möglicherweise Seiten konsolidieren möchten, die in der Google-Suche eingerückt angezeigt werden

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Papierkonsolidierung Google-Logo

Google’s Gary Illyes said in an SEO office hours video that you may want to consider consolidating pages that end up in a host group in the Google search results.

Host groups are when Google shows two results from the same domain, one indented under the other.

Gary said, “It’s a telltale that you have more than one page that can rank well for a certain query.” “You might want to consolidate those two pages perhaps, if it’s possible at all,” he added.

This came up at the 11:02 mark into the video.

This is not really new, the host groups documentation also says that, it says “Consider if you want people going to one of these pages instead of the other, and setting that one as the canonical.”

Here is the embed where Gary said this:

A host group is two or more consecutive text results from the same site that are grouped together because they are ranking for the same query, Google explained.

Here is what indented results/ host groups look like in the Google search results:

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There is some confusion on why Google would recommend this. I think, and I can be wrong, is that from a Google perspective, you have two pages that are trying to rank for the same thing, so consolidate them so one of those pages can potentially rank higher and the pages don’t compete with each other. From an SEO point of view, you don’t just have one listing but you have two listings in the search results, so your click-through rate will be higher.

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Forumsdiskussion unter Twitter.



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Google Bard erhält implizite Codeausführung und exportiert Tabellen in Tabellen

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Google Bard-Eingabe

Google announced that they added Implicit Code Execution to Bard, making Bard 30% more accurate in internal logic challenge tests. It basically made Bard better at math and data analysis. Also, Bard can export tables directly into Google Sheets.

Jack Krawczyk, from the Google Bard team, wrote on Twitter, “Today we’re launching Implicit Code Execution in Bard: a technique to improve responses to math & logic prompts by writing + executing code to inform the response.” “So far, we’ve seen a 30% increase in accuracy on our internal logic challenge sets,” he added.

“Implicit code execution” helps Bard detect computational prompts and run code in the background. “As a result, it can respond more accurately to mathematical tasks, coding questions and string manipulation prompts,” Google added.

Also, When Google Bard generates tables in the answer, those tables can be exported directly into Google Sheets.

Here is what the code improvements looks like:

Bard Code Execution

Forumsdiskussion unter Twitter Und WebmasterWorld.



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