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Google Early May Search Algorithm Unconfirmed Update Heating Up

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Google Logo Melting

Earlier this week, we reported on an unconfirmed Google search ranking update on May 1st and 2nd. Well, throughout the week, things have heated up a lot more, and we are seeing more volatility reported by the tools and more SEO chatter within the community.

Again, Google has not confirmed any update is going on but there are definitely signs of an update taking place.

The April 2023 reviews update was the last official Google update published by Google. That finished on April 25th.

Google Tracking Tools

Let’s start this time with what the automated tools are showing in terms of volatility. Many of them are showing levels of volatility that you’d see from really big core updates. Something big is happening. Here are those graphs:

RankRanger:

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Semrush:

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SERPmetrics:

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Mozcast:

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Advanced Web Rankings:

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Accuranker:

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Cognitive SEO:

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Algoroo:

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SERPstat:

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SEO Chatter

Here is some of the newer chatter since my last report earlier this week. This is what I am seeing SEOs talking about in public forums and online, mostly here and at WebmasterWorld and Black Hat World:

I have been noticing that across the board on my websites dramatic ranking drops in the past 2 days.

30% of websites have lost rankings. I’m talking a position decrease of 20-60. Sites that were in the top 3, now banished to page 7.

Looking online I can see only a handful of other webmasters reporting similar.

Google is obviously in the middle of an algorithm update.

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My suspicion is it’s low content related. Or possibly backlink penalty related as I have used BHW link building packages on majority of my sites.

Yes there is an Google update in May month therefore its happening. Wait for few days may be its get ranked.

From what I can see, it seems this update is effecting low DA sites.

Sites with DA 0-4 have completely dropped off the map. DA 5+ have had minimal changes.

Huge drop today! ((Here We Go Again)) 😐

Huge drop here too…it’s 10am and my USA traffic is -60%. Uk is -22%. Search is -29%. This is not due to a global slump, you don’t lose 90% of the traffic to some pages on your site due to the economy. My ranking hasn’t changed much either…in fact it went up today.

We’ve seen a very slight uptick since May began. Nothing worth getting excited about, but better than continued erosion.

Traffic is all over the place these days…yesterday a huge drop in USA traffic, but by the evening it had mostly recovered and USA ended -4% on the day, while the UK had dropped 40% on the day. This morning again the USA starts the day at -59% and search is -35% at 10am. Every day now some major drop or disappearing act for traffic is sure to occur. I am seeing the top three spots reverting to showing the same few sites over and over…a repeat of 2022.

Another Google update and I’m being crawled again thousands of times by Berlin, Germany
ISP / Trafficforce, Uab

Yes, I have noticed a decrease in organic traffic over the past two days.

Traffic went up Monday and Tuesay, but now it’s falling again. My experience is that there’s always an initial surge, followed by a slump.

So my SERP Checkers notified me I lost some top 10s positions (again, on a losing streak).

Check the report and, well, as expected, replaced by sponsored content sites and PDF spams. Along with irrelevant sites from authority pages.

At this point I’m not even surprised and don’t bother anymore.

Something big seems to be happening and there is no word from Google on these fluctuations. What are you all noticing?

Forum discussion at WebmasterWorld and Black Hat World.

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SEARCHENGINES

Daily Search Forum Recap: March 27, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Local Service Ads is asking for more photos. SEOs, please don’t remove the contact us and about us pages. Hotels can remove pricing details from its Google listings. Google Local reviews is testing reactions. Google Analytics real time reporting had issues today. Google help documentation is testing using AI features.

Search Engine Roundtable Stories:


  • SEOs, Please Don’t Remove Contact Us & About Us Pages


    Google’s John Mueller asked if it would be alright not to list a contact us and about us page on their website. The reason is, they would only add it if Google wanted it, but not for users. John Mueller responded, “I can think of good reasons for some sites to have these kinds of pages, but, after double-checking, there’s nothing in our search developer documentation that suggests this is needed.”

  • Google Local Service Ads Sends Email Asking You To Upload Photos


    Google is sending some Local Service Ads advertisers emails asking them to upload photos to their profiles. The email says, “Photos are coming to your Local Services Ads. Upload images to your profile to help your business stand out.” But don’t LSAs already contain photos?

  • Google Search Developer Docs Gain AI Generated Help Features


    A week ago Monday, March 18th, I noticed Google’s search developer documentation had generative AI features to help you find the answers to your question. This is in the form of an improved search, summary of the page content, a chat feature and more. I was told this was rolled out on some developer docs earlier in the year.



  • Google Local Reviews Reactions Notice


    In November 2023 we started to see Google allow reactions on local photos and some reviews. Well, it seems to be rolling out more widely now.

  • Google Analytics Real Time Data Lagging Today


    There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking a number of sites.


  • Google Cafe Cleaning & Delivery Robot


    You probably have seen these cleaning and delivery robots in some restaurants and lounges but have you seen them in the Google cafes? Here is one doing its thing at one of the cafes at the GooglePlex in Mountain View, California.



Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

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PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: March 26, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search Console is testing an Android App. Google is testing places and places sites in the search bar menu. Google spoke about if a business should have a website and a blog. Google added 3D models to product structured data. Google Search does not support AVIF images, yet. Mikhail Parakhin stepped down as the head of Bing Search and Microsoft Advertising.

Search Engine Roundtable Stories:


  • Google Search Console Tests Android App


    Google seems to be testing an Android App for Google Search Console. This comes several weeks after I reported that Google has no plans for a mobile app for Google Search Console.


  • Google Tests Places & Places Sites Search Bar Filter Tabs


    Yesterday we reported Google is testing products and products sites in the search bar tab in the European regions. Today, Google is testing places and places sites in the search bar tab in the European regions.

  • Google: Should Small Service Businesses Start A Website & A Blog?


    Google’s Search Liaison, Danny Sullivan, was asked about if a business should always have a website and if so, should they also have a blog. Sullivan replied that he believes all businesses should have at least a basic website, but when it comes to a blog, that depends on what they have to say on that blog.



  • Google Adds 3D Models Markup To Product Structured Data For Linking


    Google has added new 3D models markup support to the product structured data documentation so that you can connect, associate or link your products to the appropriate 3D model.



  • Google Search Does Not Support AVIF Images Just Yet


    Did you know that Google Search does not support the AVIF image format? At least not yet. Google Search doesn’t list it on its supported image formats and Google Image Search simply won’t index them. But John Mueller of Google said on X, “I’m sure this won’t be necessary long term.”



  • Mikhail Parakhin Steps Down As Head Of Bing Search & Microsoft Advertising


    Mikhail Parakhin, the head of Bing Search and Microsoft Advertising, is stepping down from that role as Parakhin “decided to explore new roles.” We’ve quoted Mikhail Parakhin here countless times over the past couple of years, to hear that he is leaving the role makes me super sad. His transparency and willingness to listen to the community was amazing.



  • St. Patrick’s Day Dancers At Google Ireland


    Here is a video I found on Instagram from the Google Ireland office of dancers performing at the Google office in celebration of St. Patrick’s Day. It looks like they call themselves the Golden Beats.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

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Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Daily Search Forum Recap: March 25, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is begging SEOs to stop trying to show Google things and work on showing their users things. Google is testing the Search Generative Experience in the wild to a subset of US users. Google says publishing more content doesn’t improve site quality. Google is testing products and product sites in the search bar. Google shares how to remove a subdomain of a subdomain in Google Search Console.

Search Engine Roundtable Stories:


  • Google Tests SGE AI Overviews In The Wild (Subset Of US Users)


    On Friday, Google began to test SGE-based AI overviews in the real Google search results. That means you may see AI overview snapshot answers in Google search results without being opted into the Google search labs experiment. This is being tested on a small subset of searchers based in the U.S., Google told me.

  • Google Begs SEOs To Stop Showing Google Things; Show Visitors Things Instead


    Google’s Search Liaison responded to a series of posts on Twitter, leading him to beg SEOs to stop trying to “show Google” things, explaining that the process of doing things to your site to rank better in Google is the opposite of the advice Google is giving. Instead, show things to your users/visitors that those people will like.


  • Google: Publishing More Content Doesn’t Improve Quality For Faster Indexing


    A couple of weeks ago, Gary Illyes and Lizzi Sassman of Google had Dave Smart as a guest on the Search Off The Record podcast and they spoke about crawling. In one part, they said again that the quality of your site can impact how fast and how much Google will crawl your website.



  • Google Tests Products & Product Sites Search Bar Filter Tabs


    Google is now testing placing “product sites” as its own search bar filter tab in the search results. Also, Google is testing replacing “Shopping” with “Products” in that search bar.



  • How To Remove A Subdomain Of A Subdomain Via Google Search Console


    Let’s say you have a subdomain of a subdomain, such as sub.sub.domain.tld, how do you remove sub.sub.domain.tld from Google while keeping sub.domain.tld in the Google search results. The answer is to verify the sub.sub.domain.tld property directly in Search Console and remove just that property.



  • Flock Of Geese At Google


    Here is a flock of geese near the new Google Bay View campus in Mountain View, California. I guess the geese are making its way from the GooglePlex to the Bay View campus?

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

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SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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