Google posted an update that it is currently working on linking your Google AdSense account with your Google Analytics 4 property as it offers with Universal Analytics 3.

The update was posted in this AdSense help document at the top and reads, “Google Analytics 4 update: We’re currently working on an update to allow you to link your AdSense account with Google Analytics 4. We’ll let you know when it’s ready. In the meantime, we encourage you to continue making the switch to GA4.”

This was spotted by Charles Farina on Friday who posted this screenshot of it on Twitter:

Well, we got less than 30 days Google…

Forumsdiskussion unter Twitter.

In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads.

Menachem told us sometimes clients come to him from other agencies, and a lot of the time, it is from customers who are starting from scratch. He said it is easier to take over a client with an account because they already have data and numbers to work with. I then asked him about red flags about taking on Google Ads clients, and he said things to watch out for, including not giving campaigns enough time to perform. So often they like to do a quick audit of the campaigns prior to taking on the client.

In terms of how much time you need to give a campaign, it varies, it depends on budget and volume. It also can vary on the cost per click, but you need a certain level of conversions and traffic to measure. Sometimes it can take four weeks, and sometimes it can take twelve weeks. During those weeks, you are actively tweaking the campaigns to improve things and make progress.

I asked him if there was a situation where Google Ads was not the right fit for a customer. He said when it comes to lower order value with private label brands, and Google Ads might not be a good fit.

We then transitioned to talking about all Google is doing around e-commerce and what he is doing to leverage that. He said first thing, do not be resistant to change, adopt it and figure out how to make the new thing work for your clients. We also discussed the confusion between Google Ads, and Google Merchant Center organic versus ads. He gave us a brief history of this and how this is changing.

Menachem also explained when to use Google Shopping Ads versus Performance Max.

More to come, but to learn more about Menachem Ani follow him @MenachemAni and on LinkedIn.

You can subscribe to our YouTube channel by hier klicken damit ihr den nächsten vlog nicht verpasst, in dem ich interviewe. Ich habe eine schöne Reihe von Interviews mit SEOs und SEMS geplant, von denen Sie viele nicht verpassen sollten – und ich verspreche, diese Vlogs im Laufe der Zeit weiter zu verbessern. Wenn Sie interviewt werden möchten, bitte Fülle dieses Formular aus mit Ihren Angaben.

Forumsdiskussion unter Youtube.

Google has told Joy Hawkins that giving charitable donations in exchange for a positive review on your Google Business Profile listing is against its guidelines.

It would go specifically against the fake engagement policy that reads, “Paying, incentivizing or encouraging the posting of content that does not represent a genuine experience.” A charitable donation would be considered “incentivizing” and thus against the rules.

Joy wrote, “In this case, the person leaving the review isn’t technically receiving the incentive since the money is going to a charity, but Google confirmed it is still against the guidelines. Although the user leaving the review technically isn’t getting the money, it can still lead to bias towards a positive review given the incentive of a donation. Ultimately, Google doesn’t want the customer experience to be swayed either way.”

How does Google know this? That is a totally different story.

Forumsdiskussion unter Twitter.