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Microsoft Advertising Gains Pinterest Import, More Google Imports, & More

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Microsoft Advertising Gains Pinterest Import, More Google Imports, & More

Microsoft Advertising announced a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor support for multimedia ads, cruise ads, tours, and activity ads now available, and subdomain support for dynamic search ads.

(1) Pinterest Import – you can easily import campaigns from Pinterest Ads to get up and running on the Microsoft Audience Network. This import option provides you with flexibility and scale with our simplified import and advanced import options. The advanced import option allows you to customize your campaigns for Microsoft Advertising and make changes to bids, budgets, and other settings. Audiences will not be imported, so make sure to use our Audience Network Planner to identify the right audiences to target before you launch. Here you can see a full overview of what gets imported.

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(2) Google Import as Smart Shopping Campaigns and Local Inventory Ads Performance Max: Microsoft Advertising has built a solution within Google Import to simplify duplicating your efforts across platforms when using Google Ad’s Performance Max campaigns. This is currently a closed beta, so you can sign up for it with your account team and your Google Performance Max campaigns can import as Smart Shopping Campaigns and Local Inventory Ads in Microsoft.

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Here is the mapping:

Features Performance Max to Smart Shopping Campaigns mapping
Kampagne Campaign settings will be imported as-is from Performance Max campaigns to Smart Shopping Campaigns, including campaign name, budget, bid strategy, location targeting, and merchant store.
Ad group name Asset group names will be mapped to ad group names; however, text and image assets won’t be imported.
Product group Listing groups from Performance Max campaigns will be mapped as-is to the product groups in Smart Shopping Campaigns and Local Inventory Ads.

  • We’re also working towards supporting multiple product groups.
Product ads Product ads will be autogenerated consistent with today’s experience.

(3) Multimedia Ads in Microsoft Advertising Editor: There is now support for managing Multimedia Ads for search campaigns in the Microsoft Advertising Editor is generally available in all markets. Support for the Microsoft Audience Network is still in pilot.

(4) General availability of Cruise Ads and Tours and Activities Ads.

(5) Subdomains in DSA (dynamic search ads) are now generally available in all markets where DSA are available. With this update, you can now add subdomains like mysite.contoso.com in addition to your top-level domains like contoso.com. This means that you can be more precise with your domains and import campaigns more easily.

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Forumsdiskussion unter Twitter.



Quelle: www.seroundtable.com

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Google Ads Advertiser Console Is Down

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Juni 6, 2023

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Google Ads

The Google Ads interface and advertising console is currently down. It has been down for the past 40 minutes or so, going down a bit after 9am ET.

Der Google Ads status dashboard is currently showing everything is fine with Google Ads, but it is not. Advertisers are getting these 500 server errors when trying to load the Google Ads interface:

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Here are some of the complaints on Twitter:

I suspect it will be back up soon but for now, just know it is not just you.

Forumsdiskussion unter Twitter.



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Google Search Featured Snippets Tests Define Option On Words

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Vor 8 Stunden

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Juni 6, 2023

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Robot Reading Dictionary Google Logo

Google is testing the ability to click on a word in a featured snippet within Google Search and define that word. You can also copy the word, if you want. I think this is a Google Search test and maybe not a Chrome test.

This was spotted by Punit who posted a video of this in action on Twitter, here is a screenshot of this video:

Google Search Featured Snippet Define Click

Here is the video embed:

The reason I think this is a Google Search test and not a Chrome test is because he lost his Google session and was not able to trigger it again. I can be wrong and this might be a Chrome test and not a Google Search test.

Google is also testing this in other areas of the search results:

Forumsdiskussion unter Twitter.

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Google empfiehlt, bei TLDs, die mit Spam überlastet sind, keine Billigdomains auszuwählen

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Juni 6, 2023

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Frau pflückt Strohhalme

Google’s John Mueller said on Reddit, when it comes to SEO, do not pick a cheap domain on a TLD that is overrun with spam.

The question on Reddit was, “Does it matter for SEO if my site is .com / .site /or any other?” The individual added, “I still have the feeling that my site is not well indexed and wondering if the domain address can be the issue.”

John’s response makes it sound like the .site TLD is a spammy TLD that is a bit overrun by spammy sites.

So be careful which TLD you buy your new domain on, not all are equal.

How do you know which TLDs are spammy? Well, Spamhaus.org has a lot.

Forumsdiskussion unter Reddit.

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