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Microsoft Advertising Seasonality Adjustment Rolling Out

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Microsoft Advertising Seasonality Adjustment Rolling Out

A month ago, Microsoft Advertising announced that automated bidding seasonality adjustments would be rolling out globally this month. Well, now advertisers are starting to see it. Sophie Logan shared a screenshot of her account showing on Twitter.

Sophie Logan said this was the “first time seeing the ‘Seasonality Adjustment’ feature in a clients Microsoft Advertising accounts.” Here is the screenshot she shared:

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Microsoft said this feature can inform your automated bidding algorithms with more signals that specify when you expect performance changes, like when conversion rate (CVR) variance will occur during a seasonal event, promotion, or other variation for your business. This helps address anticipated short-term fluctuations without significant long-term impact on your algorithms’ learning, as well as help maximize performance around critical times. This can be used in these cases:

  • Preparing for peak travel times during holidays, capturing increased demand for booking flights in the weeks leading up, and helping re-adjust the days after the holiday travel peak.
  • Getting set up for success in the days leading up to, during, and right after cyber week (Black Friday, Cyber Monday).

To create a seasonality adjustment for your Target ROAS or Target CPA campaigns, from the top menu, select Tools > Seasonality adjustment. This is supported for Search Campaigns (including those extended to the Microsoft Audience Network), as well as Shopping and Dynamic Search Ads campaigns.

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Google had a feature like this in 2019.

Forumsdiskussion unter Twitter.



Quelle: www.seroundtable.com

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Google Ads Advertiser Console Is Down

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Google Ads

The Google Ads interface and advertising console is currently down. It has been down for the past 40 minutes or so, going down a bit after 9am ET.

Der Google Ads status dashboard is currently showing everything is fine with Google Ads, but it is not. Advertisers are getting these 500 server errors when trying to load the Google Ads interface:

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Here are some of the complaints on Twitter:

I suspect it will be back up soon but for now, just know it is not just you.

Forumsdiskussion unter Twitter.



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Google Search Featured Snippets Tests Define Option On Words

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Robot Reading Dictionary Google Logo

Google is testing the ability to click on a word in a featured snippet within Google Search and define that word. You can also copy the word, if you want. I think this is a Google Search test and maybe not a Chrome test.

This was spotted by Punit who posted a video of this in action on Twitter, here is a screenshot of this video:

Google Search Featured Snippet Define Click

Here is the video embed:

The reason I think this is a Google Search test and not a Chrome test is because he lost his Google session and was not able to trigger it again. I can be wrong and this might be a Chrome test and not a Google Search test.

Google is also testing this in other areas of the search results:

Forumsdiskussion unter Twitter.

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Google empfiehlt, bei TLDs, die mit Spam überlastet sind, keine Billigdomains auszuwählen

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Frau pflückt Strohhalme

Google’s John Mueller said on Reddit, when it comes to SEO, do not pick a cheap domain on a TLD that is overrun with spam.

The question on Reddit was, “Does it matter for SEO if my site is .com / .site /or any other?” The individual added, “I still have the feeling that my site is not well indexed and wondering if the domain address can be the issue.”

John’s response makes it sound like the .site TLD is a spammy TLD that is a bit overrun by spammy sites.

So be careful which TLD you buy your new domain on, not all are equal.

How do you know which TLDs are spammy? Well, Spamhaus.org has a lot.

Forumsdiskussion unter Reddit.

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