SUCHMASCHINEN
Microsoft Advertising Seasonality Adjustment Rolling Out

A month ago, Microsoft Advertising announced that automated bidding seasonality adjustments would be rolling out globally this month. Well, now advertisers are starting to see it. Sophie Logan shared a screenshot of her account showing on Twitter.
Sophie Logan said this was the “first time seeing the ‘Seasonality Adjustment’ feature in a clients Microsoft Advertising accounts.” Here is the screenshot she shared:
Microsoft said this feature can inform your automated bidding algorithms with more signals that specify when you expect performance changes, like when conversion rate (CVR) variance will occur during a seasonal event, promotion, or other variation for your business. This helps address anticipated short-term fluctuations without significant long-term impact on your algorithms’ learning, as well as help maximize performance around critical times. This can be used in these cases:
- Preparing for peak travel times during holidays, capturing increased demand for booking flights in the weeks leading up, and helping re-adjust the days after the holiday travel peak.
- Getting set up for success in the days leading up to, during, and right after cyber week (Black Friday, Cyber Monday).
To create a seasonality adjustment for your Target ROAS or Target CPA campaigns, from the top menu, select Tools > Seasonality adjustment. This is supported for Search Campaigns (including those extended to the Microsoft Audience Network), as well as Shopping and Dynamic Search Ads campaigns.
Google had a feature like this in 2019.
Forumsdiskussion unter Twitter.
Quelle: www.seroundtable.com
SUCHMASCHINEN
Google Ads Advertiser Console Is Down

The Google Ads interface and advertising console is currently down. It has been down for the past 40 minutes or so, going down a bit after 9am ET.
Der Google Ads status dashboard is currently showing everything is fine with Google Ads, but it is not. Advertisers are getting these 500 server errors when trying to load the Google Ads interface:
Here are some of the complaints on Twitter:
FYI #ppcchat it appears @GoogleAds is down. Right now there’s nothing indicating it on their status dashboard >> https://t.co/dQldndgRtr pic.twitter.com/OCOpmctS4j
— Brooke Osmundson (@BrookeOsmundson) June 6, 2023
Google Ads down… Rather annoying to say the least… #ppcchat pic.twitter.com/J27YwXEj1U
— Imageo (@imageolimited) June 6, 2023
Same here. Happy Tuesday lol
— Tim Jensen (@timothyjjensen) June 6, 2023
it’s going to be one of those days… #ppcchat pic.twitter.com/9bQaFZJoi6
— Nate Louis (@N8Louis) June 6, 2023
Why even have a status monitor if it doesn’t work? https://t.co/WOVlG0Y6Ll
— Greg Finn (@gregfinn) June 6, 2023
I suspect it will be back up soon but for now, just know it is not just you.
Forumsdiskussion unter Twitter.
SUCHMASCHINEN
Google Search Featured Snippets Tests Define Option On Words

Google is testing the ability to click on a word in a featured snippet within Google Search and define that word. You can also copy the word, if you want. I think this is a Google Search test and maybe not a Chrome test.
This was spotted by Punit who posted a video of this in action on Twitter, here is a screenshot of this video:
Here is the video embed:
Google added “define” option to know definition of selected Term (popup)
CC: @rustybrick pic.twitter.com/X2ungN8EeW— Punit (@Punit6008) May 30, 2023
The reason I think this is a Google Search test and not a Chrome test is because he lost his Google session and was not able to trigger it again. I can be wrong and this might be a Chrome test and not a Google Search test.
Google is also testing this in other areas of the search results:
Google SERP is testing define options for the definition of limited search terms. Define options are shown in featured snippets, people also ask, Sponsored ads, organic results description & Local business. Have you seen this.
cc- @rustybrick @JohnMu
For referance video- pic.twitter.com/4mKuZ7csRa
— Anuj thaker (@Anuj_Thaker03) May 31, 2023
🧵 cc- @rustybrick pic.twitter.com/RRsLsbgVhJ
— Khushal Bherwani (@b4k_khushal) June 1, 2023
Here Sharing with you some example including wikipedia pages, I doubt for chroma features, asking for Ctrl+Shift+X for select pic.twitter.com/JOx9DhLoJF
— Punit (@Punit6008) June 1, 2023
Forumsdiskussion unter Twitter.
SUCHMASCHINEN
Google empfiehlt, bei TLDs, die mit Spam überlastet sind, keine Billigdomains auszuwählen

Google’s John Mueller said on Reddit, when it comes to SEO, do not pick a cheap domain on a TLD that is overrun with spam.
The question on Reddit was, “Does it matter for SEO if my site is .com / .site /or any other?” The individual added, “I still have the feeling that my site is not well indexed and wondering if the domain address can be the issue.”
John’s response makes it sound like the .site TLD is a spammy TLD that is a bit overrun by spammy sites.
So be careful which TLD you buy your new domain on, not all are equal.
How do you know which TLDs are spammy? Well, Spamhaus.org has a lot.
Forumsdiskussion unter Reddit.
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