verbinde dich mit uns

WORTPRESSE

GoDaddy aktualisiert Zahlungstools, um Fintechs und Banken zu bekämpfen | Zahlungsquelle

Veröffentlicht

An

GoDaddy aktualisiert Zahlungstools, um Fintechs und Banken zu bekämpfen | Zahlungsquelle

Like many payment companies, GoDaddy is betting merchants will want broader relationships with fewer financial services providers to cut overhead. To this end, it has tweaked its technology in an attempt to make it easier for sellers to use WordPress’ content management system and WooCommerce’s open source e-commerce technology to build a store. 

These steps are part of an effort to bulk up on technology to offer a single location for payments and other needs for small merchants, particularly those that are facing economic challenges.

“If we’re in a recession these merchants will need to have an offering that is more relevant to more people, that allows them to sell more,” said Kasturi Nina Mudulodu, vice president of product management at GoDaddy. “These businesses have a lot on their plate, and they need to have some of their workload taken off of them.”

Following a December upgrade, GoDaddy contends it can now power a single dashboard to support sales and payments via brick and mortar locations, online marketplaces, social channels and platforms like Google, Etsy, eBay, Walmart and Amazon. 

GoDaddy has been adding payment technology through a series of acquisitions and products in an attempt to offer a wide range of financial services.

The deployment is part of GoDaddy’s strategy to build a payment facilitator business, offering merchants the ability to support multiple payment types and sell in a variety of venues. 

LESEN  9 Best Google Optimize Alternatives (Free and Paid)

GoDaddy is a competitive threat to community banks in particular, because these banks rely on small businesses for a large share of their income, according to Richard Crone, a payments consultant, adding small businesses are the most lucrative portion of the payment market. 

“This is what GoDaddy does,” Crone said. “It’s not just a one stop for payments but everything else you do to open a business. That’s eating into community banks, especially post-pandemic.”

As part of GoDaddy’s strategy, it has also launched a countertop payment terminal and mobile card reader target at small businesses. While GoDaddy is primarily an e-commerce company, other digital commerce companies have also added physical point-of-sale products in recent months. 

Adyen, for example, recently debuted two point-of-sale devices, one designed for small businesses and one designed for larger merchants. Adyen is also an early adopter of Apple technology that allows iPhones to serve as point-of-sale card readers. In-store point-of-sale hardware allows Adyen to offer unified commerce for merchants in both online and offline channels. Revolut, a U.K. fintech that has its roots in mobile payments, also in 2022 introduced point-of-sale hardware shortly before debuting a single-click digital payment option, with a similar goal of covering all bases for merchants.    

“Some of these sellers and marketplaces need to be in stores as well,” Mudulodu said. 

LESEN  29 der besten SEO-Tools zur Prüfung und Überwachung Ihrer Website im Jahr 2023

GoDaddy has been building its payment business brick-by-brick through internal product developments and acquisitions over the past two years, as it diversifies beyond a company traditionally known for managing web domains.  

GoDaddy’s $320 million acquisition of Poynt in late 2020 gave GoDaddy access to a variety of payment technologies aimed at small businesses, such as point-of- sale systems, apps, incentive marketing and invoicing. In another 2020 deal, GoDaddy purchased SkyVerge, adding dozens of WooCommerce extensions for email marketing, payments and other merchant services.  

GoDaddy in 2021 acquired Pagely, the technology firm that created WordPress, which gave GoDaddy tools to build a cloud-hosted WooCommerce platform. An earlier acquisition of Sellbrite gave GoDaddy tools to offer sales across different e-commerce platforms. GoDaddy also offers a transaction processing platform called GoDaddy Payments.  

The market to facilitate e-commerce and online payments for merchants is extremely competitive at this point, said Daniel Keyes, a senior analyst for Mercator’s merchant services practice.  

“There are already a number of major players in the space as well as firms that cater to specific categories of merchants, and many merchants have already found a partner in the years following the onset of the pandemic since that pushed more of their business online,” Keyes said.

Payment facilitators act as an alternative to banks and traditional payment processors, and the market for payment facilitators is crowded and expanding. Stripe, PayPal, Block/Square and potentially dozens of other firms fit into this category. These companies have also expanded their products to offer financial super apps, or a bundle of financial services. FIS, Jack Henry and Fiserv have also bundled products that support card issuance and payment processing to stay relevant against the payment technology companies.  

LESEN  How to Send Automated Coupons in WordPress to Bring Back Customers

“There is still room for other firms to join the space and succeed if they can compete on price, offer an exceptionally convenient experience for merchants, or provide unique tools,” Keyes said.

Quellenlink

Behalten Sie im Auge, was wir tun
Seien Sie der Erste, der neueste Updates und exklusive Inhalte direkt in Ihren E-Mail-Posteingang erhält.
Wir versprechen, Sie nicht zuzuspammen. Sie können sich jederzeit abmelden.
Ungültige E-Mail-Adresse

WORTPRESSE

Researchers Spot a Different Kind of Magecart Card-Skimming Campaign

Veröffentlicht

An

Researchers Spot a Different Kind of Magecart Card-Skimming Campaign

An attacker under the Magecart umbrella has infected an unknown number of e-commerce sites in the US, UK, and five other countries with malware for skimming credit card numbers and personally identifiable information (PII) belonging to people making purchases on these sites. But in a new wrinkle, the threat actor is also using the same sites as hosts for delivering the card-skimming malware to other target sites.

Researchers from Akamai who spotted the ongoing campaign note that this not only makes the campaign different from prior Magecart activity, but it’s also much more dangerous.

They assess that the cyberattacks have been going on for at least one month and have potentially affected tens of thousands of people already. Akamai said that in addition to the US and UK, it has spotted websites affected by the campaign in Brazil, Spain, Estonia, Australia, and Peru.

Payment Card Theft & More: A Double Compromise

Magecart is a loose collective of cybercriminal groups involved in online payment card-skimming attacks. Over the past several years, these groups have injected their namesake card skimmers into tens of thousands of sites worldwide — including sites such as TicketMaster Und British Airways —and stolen millions of credit cards from them, which they have then monetized in different ways. 

LESEN  The Top 6 WordPress SEO Plugins

Akamai counted Magecart attacks on 9,200 e-commerce sites last year, of which 2,468 remained infected as of the end of 2022.

The typical modus operandi for these groups has been to surreptitiously inject malicious code into legitimate e-commerce sites — or into third-party components such as trackers and shopping carts — that the sites use, by exploiting known vulnerabilities. When users enter credit card information and other sensitive data on the checkout page of compromised websites, the skimmers silently intercept the data and send it to a remote server. So far, attackers have primarily targeted sites running the open source Magento e-commerce platform in Magecart attacks.

The latest campaign is slightly different in that the attacker is not just injecting a Magecart card skimmer into target sites but is also hijacking many of them to distribute malicious code. 

“One of the primary advantages of utilizing legitimate website domains is the inherent trust that these domains have built over time,” according to the Akamai analysis. “Security services and domain scoring systems typically assign higher trust levels to domains with a positive track record and a history of legitimate use. As a result, malicious activities conducted under these domains have an increased chance of going undetected or being treated as benign by automated security systems.”

LESEN  Work with us as a publishing assistant – Like the Wind Magazine

In addition, the attacker behind the latest operation has also been attacking sites running not just Magento but other software, such as WooCommerce, Shopify, and WordPress.

A Different Approach, Same Outcome

“One of the most notable parts of the campaign is the way the attackers set up their infrastructure to conduct the web skimming campaign,” Akamai researcher Roman Lvovsky wrote in the blog post. “Before the campaign can start in earnest, the attackers will seek vulnerable websites to act as ‘hosts’ for the malicious code that is used later on to create the web skimming attack.”

Akamai’s analysis of the campaign showed the attacker using multiple tricks to obfuscate the malicious activity. For example, instead of injecting the skimmer directly into a target website, Akamai found the attacker injecting a small JavaScript code snippet into its webpages that then fetched the malicious skimmer from a host website. 

The attacker designed the JavaScript loader to look like Google Tag Manager, Facebook Pixel tracking code, and other legitimate third-party services, so it becomes hard to spot. The operator of the ongoing Magecart-like campaign also has been using Base64 encoding to obfuscate the URLs of compromised websites hosting the skimmer. 

“The process of exfiltrating the stolen data is executed through a straightforward HTTP request, which is initiated by creating an IMG tag within the skimmer code,” Lvovsky wrote. “The stolen data is then appended to the request as query parameters, encoded as a Base64 string.”

LESEN  9 BEST Rich Snippet WordPress Plugins to Help Your SEO in 2023

As a sophisticated detail, Akamai also found code in the skimmer malware that ensured it did not steal the same credit card and personal information twice.

Quellenlink

Behalten Sie im Auge, was wir tun
Seien Sie der Erste, der neueste Updates und exklusive Inhalte direkt in Ihren E-Mail-Posteingang erhält.
Wir versprechen, Sie nicht zuzuspammen. Sie können sich jederzeit abmelden.
Ungültige E-Mail-Adresse
Weiterlesen

WORTPRESSE

Einführung des Jetpack AI Assistant in WordPress.com – WordPress.com News

Veröffentlicht

An

Einführung des Jetpack AI Assistant in WordPress.com – WordPress.com News

Your rocketship to more powerful content creation.

Imagine being able to quickly generate all types of content—headlines, entire posts, even translations—with the click of a button. Imagine significantly reducing your effort and time spent staring at a blank screen. 

Say hello to Jetpack AI Assistant. 

Jetpack AI Assistant is seamlessly integrated as a block within the WordPress.com editor. (If your WordPress site is hosted elsewhere, the AI Assistant is also available through the Jetpack plugin.) This powerful new tool is still in the experimental phase, but here’s just a sampling of what it can already help you do. 

5 ways you can make writing a breeze with Jetpack AI Assistant 

Create customized content

Jetpack AI Assistant utilizes a conversational system so that you can “chat” with it in natural language. Enter a prompt, such as “Write a list of Tokyo’s must-visit destinations,” and watch as the Assistant crafts an engaging piece of content. Compelling blog posts, detailed pages, structured lists, and comprehensive tables can be created in seconds.

Perfect your spelling and grammar on the fly

Ensure your content always reflects professional standards with Jetpack AI Assistant’s spelling and grammar correction features.

Adjust your tone to match your audience 

Whether you’re aiming for formal or conversational, Jetpack AI Assistant can adjust the tone of your content to your goals and audience makeup. 

LESEN  No More Google Core Updates In 2022, Helpful Content Update Taking Longer, The Impact Of These Updates & More

Find that perfect creative title

Struggling to find a good title that will really capture your audience’s attention? It can be the hardest part of writing a post! Jetpack AI Assistant has you covered by reading the text and then creating suitable and compelling headlines.

Translate your writing with a single click

The Jetpack AI Assistant can translate your text into numerous languages, allowing you to effortlessly reach across locales and cultures. 

And that’s just the start of what Jetpack AI Assistant can do.

Can this really be free? 

Yes, it can! For a limited time, Jetpack AI Assistant is free to use for all WordPress.com customers. 

Activate the block with the Inserter or the “/” command shortcut. (If you didn’t know, here’s a fun tip: Hit the “/” button while in the post or page editor and type the name of the block you’re looking for. In this case, it would be “AI.”) 

Your rocketship to seamless content creation  

This is just the beginning! We’re working to expand Jetpack AI Assistant’s capabilities, so stay tuned for even more exciting features in the coming weeks.

Try the AI Assistant today and discover an even more streamlined creative process in WordPress.com. 


Join 99,410,108 other subscribers

LESEN  The Only 2 Free SEO Audit Tools You Need

Quellenlink

Behalten Sie im Auge, was wir tun
Seien Sie der Erste, der neueste Updates und exklusive Inhalte direkt in Ihren E-Mail-Posteingang erhält.
Wir versprechen, Sie nicht zuzuspammen. Sie können sich jederzeit abmelden.
Ungültige E-Mail-Adresse
Weiterlesen

WORTPRESSE

So akzeptieren Sie Venmo in WordPress

Veröffentlicht

An

So akzeptieren Sie Venmo in WordPress und WooCommerce

There are a couple of situations in which you may want to have your WordPress accept Venmo. The most obvious one is if you want to add it as a payment method in your WooCommerce shop. In addition to credit and debit cards, you should always consider offering other payment methods to accommodate the maximum possible number of users. Most commonly, WordPress merchants add a PayPal button since this is a widely popular payment method. Adding Stripe is another great way to increase your shop conversions. For freelancers, there are a number of PayPal alternatives to use in case you don’t want to use this particular method. By adding Venmo to this roster you’re allowing even more users to complete purchases through your shop and this can only be beneficial for your business bottom line.

Another situation in which you may want to add Venmo to WordPress is if you want to set up some form of donation system for your website. This can work for websites selling NFTs, for blogs with partially or completely gatewayed content, and so on. If you have a following and you want to give them a chance to support your work via occasional donations or payments, Venmo can be a great solution.

LESEN  Die 30 besten Side-Hustle-Ideen, um im Jahr 2023 zusätzliches Geld zu verdienen – Forbes Advisor INDIA

Generally speaking, adding Venmo is a smart call. However, it’s not for everyone, unfortunately. If you don’t have a considerable US-based visitor demographic, Venmo is probably not for you. Still, it being basically free, you don’t have anything to lose by having your WordPress accept Venmo.

Now, let’s see how you can set it all up. We’ll cover two plugin methods and you will decide which one works better for you.

Note: If your intention is to use Venmo as a way to collect donations, remember that Venmo is now a PayPal company and that if you’re already using PayPal for your donations, for instance using the GiveWP plugin, you can now simply enable Venmo payments as well.

Quellenlink

Behalten Sie im Auge, was wir tun
Seien Sie der Erste, der neueste Updates und exklusive Inhalte direkt in Ihren E-Mail-Posteingang erhält.
Wir versprechen, Sie nicht zuzuspammen. Sie können sich jederzeit abmelden.
Ungültige E-Mail-Adresse
Weiterlesen

Im Trend

de_DE_formalDeutsch (Sie)