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5 Steps For Using Facebook Ads To Grow Your E-commerce Business

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If you’re looking to grow your e-commerce business, you’ve probably heard about Facebook advertising. It’s not the only platform that can help you find new customers, but it’s one of the best.

You might be wondering how to use it. Here are five steps for using Facebook ads to grow your e-commerce business.

Learn as much as you can about Facebook ads

If you’re just starting out with Facebook ads, then you should know that there are two types of ads you can create: boosted posts and lead ads.

Boosted Posts are an easy way to extend the reach of your existing Facebook Page posts, while Lead Ads are specifically designed for collecting leads. Each type of ad has its own set of benefits and drawbacks.

Boosted posts automatically extend the reach of your existing Facebook post if you include a call to action button or an image. Try posting your latest products or news, offering an exclusive or discount. This is a great way to get your audience to reach your page faster and interact with your post.

Users are more likely to take any action that is well-promoted.
However, if any of your customers haven’t converted yet, it may be a waste of effort. You should only focus on ongoing sales rather than chasing new customers.

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Instead, use lead ads to find out which product(s) your customers prefer most. If the top terms of your Lead Ads ad are already driving clicks outside your advertising campaign, you can consider optimizing them to drive added traffic to your website.
You can use lead filters that block ads from certain keywords or demographics to improve conversion rates and improve brand loyalty.

Smaller businesses may find it’s easier to run boosted posts given the cost-per-click (CPC) rates earned by the top organic results.

It is critically important to earn these leads organically. You need high-quality traffic so your business can thrive online.

Whether you decide to use Facebook ads to drive traffic to your website or use it to set up lead ads, the process is similar.
The important thing to understand is the same as any other marketing platform: People naturally prefer different platforms to accomplish certain tasks. Hitting different pages and trying to leverage different audiences will improve your chances of outperforming others.

Each platform has its own set of benefits and drawbacks.

Set a budget and figure out how to measure results

If you want to get serious about your marketing efforts, you need to set a budget and figure out how to measure results. You can’t get better at something unless you measure it, and you can’t improve your marketing unless you measure it.

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The first step is to set a budget. Fortunately, using Facebook ads means you only need to set a budget once, and then you can run as many ads as you want. Will it work for you? Let’s find out.

1. Get your budget!

Once you’ve decided that spending $1,000/month on Facebook advertising is a good idea, set a budget. Whatever amount you decide to spend, you’ll have to break out each of your cost buckets one at a time.

We’ll walk you through what those look like below: If you’re working with an agency, they should come up with an overall budget based on the numbers you hand them and the volume that you plan on doing.

2. Choose your audience!

It’s no good running a Facebook ad if only you know who you’re trying to reach. You need to select an audience based on your goals. For example, if you only wish to reach people who have heard about you via the community, all you have to do is set your budget to $1,000.

3. Opt-in

When you decide on the people you want to target, you’ll have to put them under an opt-in agreement. Even though you’ve locked your ad, we still want to let you know that you will be charged for every impression that your ad gets. Don’t worry, this is a topic that we’ll discuss in more detail later, so stick with us while we explain how this works.

4. Choose your ads

If you decide to run two ads per day, you will need to set up two custom audience segments. This is the part where you call back on your opt-in.

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Create an ad that grabs the attention of your audience

It’s absolutely essential to creating an ad that grabs the attention of your audience.
If your ad doesn’t grab the attention of the reader, then they won’t read your copy or click your link. Grabbing the attention of your audience is the first step towards converting them into readers and buyers.

If you’re heavily into travel e-commerce, don’t waste your time building an entire Facebook advertising platform around your travel business. There are lots of other platforms that will do just fine.
Instead, use one of the many paid social networks that are available for your target audience.

Are you ready to jump in and get started?

FAQs about Facebook advertising I don’t want to create tons of content for you, so I’ll just highlight two parts of the Facebook Ads FAQ that you should be sure to check.

  1. If I run a PPC ad, can my Facebook ads run simultaneously? Yes. Facebook Ads can run simultaneously with an ad running on your PPC campaign.
  2. How many ads do I have? The maximum number of ads you can have in your Facebook Ads account is ten, but the more you create, the more you will have to pay. The minimum your Ads Agency can create for you is one ad per keyword. In addition, you need to learn how to manage your ad campaigns..)
  3. Can I use a URL Prefix in my ads’ titles? Yes, but be warned that not all publishers use URL Shorteners such as bit.ly. So, if a publisher links to your URLs, this will mess up your ad’s targeting in an ugly way. If your URLs are simply hand-crafted or not unique, then you shouldn’t worry about using URL prefixes. )
  4. Do I need to build a separate following for my carousel ads or your Facebook Ads brand ad to make sure they show? Facebook Ads are very powerful because they ensure that only your ad receives attention.

Keep testing and optimizing until your ads are working effectively

It’s important to keep testing and optimizing your ads until they’re working effectively.

The more you test, the more you’ll learn about what your target audience responds to, and the better you’ll get at creating ads that work. Regardless of your business model, Facebook ads can be a great way to build brand awareness, and essentially, build a business from scratch for free.

The AdWords platform is extremely robust, but Facebook offers different targeting options and simpler uploading procedures that are much more user-friendly.

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With Facebook, you don’t need to build an advanced system from scratch — you can start off by taking whatever you have and putting it together.

Ads that work well for e-commerce businesses generally have calls-to-action that are very concise and straight to the point: Many people may be scared of spending money based on the fact that Facebook ads don’t provide any kind of gentle reminder about how much you love them.

If you’re looking to start an e-commerce business and running Facebook ads, I would recommend suggesting adding this calls-to-action into your ad copy before the audience has a chance to read your message.
If you do want to go ahead and create a full Facebook ad, you can still include these soft call-to-actions.

I find that if you remember that you’re going to be buying, you make more sales when you offer a strong incentive like this.

If you really want to push your ad’s effectiveness, your audience needs to be in your target demographic.
Again, Facebook is a great tool way of finding this out because it allows you to (almost) target by demographics, which means if you’re in the U.S., you could target people in Colorado.

Facebook Ads allows you to target many demographics that normally wouldn’t mix. It’s important to include people showing interest in what you’re selling at an early stage, which would give your ads more of a chance of working.

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Make sure you’re using Facebook ads to promote the right things and to reach the right people

The most important thing when it comes to Facebook ads is to make sure you’re using them to promote the right things to the right people.

You can use Facebook ads to target people based on their interests, their demographics, their location, and even the pages they like. If you want to grow your e-commerce business, don’t focus only on selling your products.

Instead, find real-world opportunities and promote products that will help your audience. These people will also help you increase your traffic to your store by recommending it.

Once you have figured out what you want to promote, make sure your ad copy accurately represents your offerings and your target audience.

Create Facebook Ads According to Forbes, Facebook spends a billion dollars a year testing ads. If you haven’t tried it already, run Facebook ads like you would normal ads.

Setup and settings When you start running ads on Facebook, your account needs to be verified. You need to enter your account details earlier in the process. Once you’re verified, you can create ads and choose where you want to run them.

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After you create your ads, you’ll be given the option to schedule them. At this point, you’ve just set yourself up for success!

Steps to grow your e-commerce business on Facebook!
There are tons of Facebook marketing tips online, but scaling your business on Facebook, especially using one of them as your direct traffic source, can seem quite overwhelming.

Author:
Ataur Rahman

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Christian family goes in hiding after being cleared of blasphemy

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Christian family goes in hiding after being cleared of blasphemy

LAHORE, Pakistan — A court in Pakistan granted bail to a Christian falsely charged with blasphemy, but he and his family have separated and gone into hiding amid threats to their lives, sources said.

Haroon Shahzad (right) with attorney Aneeqa Maria. | The Voice Society/Morning Star News

Haroon Shahzad, 45, was released from Sargodha District Jail on Nov. 15, said his attorney, Aneeqa Maria. Shahzad was charged with blasphemy on June 30 after posting Bible verses on Facebook that infuriated Muslims, causing dozens of Christian families in Chak 49 Shumaali, near Sargodha in Punjab Province, to flee their homes.

Lahore High Court Judge Ali Baqir Najfi granted bail on Nov. 6, but the decision and his release on Nov. 15 were not made public until now due to security fears for his life, Maria said.

Shahzad told Morning Star News by telephone from an undisclosed location that the false accusation has changed his family’s lives forever.

“My family has been on the run from the time I was implicated in this false charge and arrested by the police under mob pressure,” Shahzad told Morning Star News. “My eldest daughter had just started her second year in college, but it’s been more than four months now that she hasn’t been able to return to her institution. My other children are also unable to resume their education as my family is compelled to change their location after 15-20 days as a security precaution.”

Though he was not tortured during incarceration, he said, the pain of being away from his family and thinking about their well-being and safety gave him countless sleepless nights.

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“All of this is due to the fact that the complainant, Imran Ladhar, has widely shared my photo on social media and declared me liable for death for alleged blasphemy,” he said in a choked voice. “As soon as Ladhar heard about my bail, he and his accomplices started gathering people in the village and incited them against me and my family. He’s trying his best to ensure that we are never able to go back to the village.”

Shahzad has met with his family only once since his release on bail, and they are unable to return to their village in the foreseeable future, he said.

“We are not together,” he told Morning Star News. “They are living at a relative’s house while I’m taking refuge elsewhere. I don’t know when this agonizing situation will come to an end.”

The Christian said the complainant, said to be a member of Islamist extremist party Tehreek-e-Labbaik Pakistan and also allegedly connected with banned terrorist group Lashkar-e-Jhangvi, filed the charge because of a grudge. Shahzad said he and his family had obtained valuable government land and allotted it for construction of a church building, and Ladhar and others had filed multiple cases against the allotment and lost all of them after a four-year legal battle.

“Another probable reason for Ladhar’s jealousy could be that we were financially better off than most Christian families of the village,” he said. “I was running a successful paint business in Sargodha city, but that too has shut down due to this case.”

Regarding the social media post, Shahzad said he had no intention of hurting Muslim sentiments by sharing the biblical verse on his Facebook page.

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“I posted the verse a week before Eid Al Adha [Feast of the Sacrifice] but I had no idea that it would be used to target me and my family,” he said. “In fact, when I came to know that Ladhar was provoking the villagers against me, I deleted the post and decided to meet the village elders to explain my position.”

The village elders were already influenced by Ladhar and refused to listen to him, Shahzad said.

“I was left with no option but to flee the village when I heard that Ladhar was amassing a mob to attack me,” he said.

Shahzad pleaded with government authorities for justice, saying he should not be punished for sharing a verse from the Bible that in no way constituted blasphemy.

Similar to other cases

Shahzad’s attorney, Maria, told Morning Star News that events in Shahzad’s case were similar to other blasphemy cases filed against Christians.

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“Defective investigation, mala fide on the part of the police and complainant, violent protests against the accused persons and threats to them and their families, forcing their displacement from their ancestral areas, have become hallmarks of all blasphemy allegations in Pakistan,” said Maria, head of The Voice Society, a Christian paralegal organization.

She said that the case filed against Shahzad was gross violation of Section 196 of the Criminal Procedure Code (CrPC), which states that police cannot register a case under the Section 295-A blasphemy statute against a private citizen without the approval of the provincial government or federal agencies.

Maria added that Shahzad and his family have continued to suffer even though there was no evidence of blasphemy.

“The social stigma attached with a blasphemy accusation will likely have a long-lasting impact on their lives, whereas his accuser, Imran Ladhar, would not have to face any consequence of his false accusation,” she said.

The judge who granted bail noted that Shahzad was charged with blasphemy under Section 295-A, which is a non-cognizable offense, and Section 298, which is bailable. The judge also noted that police had not submitted the forensic report of Shahzad’s cell phone and said evidence was required to prove that the social media was blasphemous, according to Maria.

Bail was set at 100,000 Pakistani rupees (US $350) and two personal sureties, and the judge ordered police to further investigate, she said.

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Shahzad, a paint contractor, on June 29 posted on his Facebook page 1 Cor. 10:18-21 regarding food sacrificed to idols, as Muslims were beginning the four-day festival of Eid al-Adha, which involves slaughtering an animal and sharing the meat.

A Muslim villager took a screenshot of the post, sent it to local social media groups and accused Shahzad of likening Muslims to pagans and disrespecting the Abrahamic tradition of animal sacrifice.

Though Shahzad made no comment in the post, inflammatory or otherwise, the situation became tense after Friday prayers when announcements were made from mosque loudspeakers telling people to gather for a protest, family sources previously told Morning Star News.

Fearing violence as mobs grew in the village, most Christian families fled their homes, leaving everything behind.

In a bid to restore order, the police registered a case against Shahzad under Sections 295-A and 298. Section 295-A relates to “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs” and is punishable with imprisonment of up to 10 years and fine, or both. Section 298 prescribes up to one year in prison and a fine, or both, for hurting religious sentiments.

Pakistan ranked seventh on Open Doors’ 2023 World Watch List of the most difficult places to be a Christian, up from eighth the previous year.

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Morning Star News is the only independent news service focusing exclusively on the persecution of Christians. The nonprofit’s mission is to provide complete, reliable, even-handed news in order to empower those in the free world to help persecuted Christians, and to encourage persecuted Christians by informing them that they are not alone in their suffering.

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Individual + Team Stats: Hornets vs. Timberwolves

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CHARLOTTE HORNETS MINNESOTA TIMBERWOLVES You can follow us for future coverage by liking us on Facebook & following us on X: Facebook – All Hornets X – …

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What went wrong with ‘the Metaverse’? An insider’s postmortem

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What went wrong with 'the Metaverse'? An insider's postmortem


It’s now two years since Facebook changed its name to Meta, ushering in a brief but blazing enthusiasm over “the Metaverse”, a concept from science fiction that suddenly seemed to be the next inevitable leap in technology. For most people in tech, however, the term has since lost its luster, seemingly supplanted by any product with “artificial intelligence” attached to its description. 

But the true story of the Metaverse’s rise and fall in public awareness is much more complicated and interesting than simply being the short life cycle of a buzzword — it also reflects a collective failure of both imagination and understanding.  

Consider:

The forgotten novel

Ironically, many tech reporters discounted or even ignored the profound influence of Snow Crash on actual working technologists. The founders of Roblox and Epic (creator of Fortnite) among many other developers were directly inspired by the novel. Despite that, Neal Stephenson’s classic cyberpunk tale has often been depicted as if it were an obscure dystopian tome which merely coined the term. As opposed to what it actually did: describe the concept with a biblical specificity that thousands of developers have referenced in their virtual world projects — many of which have already become extremely popular.

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Snow Crash.

You can see this lack of clarity in many of the mass tech headlines attempting to describe the Metaverse in the wake of Facebook’s name change: 

In a widely shared “obituary” to the Metaverse, Business Insider’s Ed Zitron even compounded the confusion still further by inexplicably misattributing the concept to TRON, the original Disney movie from the 80s.

Had the media referenced Snow Crash far more accurately when the buzz began, they’d come away with a much better understanding of why so many technologists are excited by the Metaverse concept — and realize its early incarnation is already gaining strong user traction.  

Because in the book, the Metaverse is a vast, immersive virtual world that’s simultaneously accessible by millions of people through highly customizable avatars and powerful experience creation tools that are integrated with the offline world through its virtual economy and external technology. In other words, it’s more or less like Roblox and Fortnite — platforms with many tens of millions of active users. 

But then again, the tech media can’t be fully blamed for following Mark Zuckerberg’s lead.

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Rather than create a vision for its Metaverse iterating on already successful platforms — Roblox’s 2020 IPO filing even describes itself as the metaverse — Meta’s executive leadership cobbled together a mishmash of disparate products. Most of which, such as remotely working in VR headsets, remain far from proven. According to an internal Blind survey, a majority of Zuckerberg’s own employees say he has not adequately explained what he means by the Metaverse even to them.

Grievous of all, Zuckerberg and his CTO Andrew Bosworth promoted a conception of the Metaverse in which the Quest headset was central. To do so, they had to overlook compelling evidence — raised by senior Microsoft researcher danah boyd at the time of the company acquiring Oculus in 2014 — that females have a high propensity to get nauseous using VR.

Meta Quest 3 comes out on October 10 for $500.
Meta Quest 3.

Contacted in late 2022 while writing Making a Metaverse That Matters, danah told me no one at Oculus or Meta followed up with her about the research questions she raised. Over the years, I have asked several senior Meta staffers (past and present) about this and have yet to receive an adequate reply. Unsurprisingly, Meta’s Quest 2 VR headset has an estimated install base of only about 20 million units, significantly smaller than the customer count of leading video game consoles. A product that tends to make half the population puke is not exactly destined for the mass market — let alone a reliable base for building the Metaverse. 

Ironically, Neal Stephenson himself has frequently insisted that virtual reality is absolutely not a prerequisite for the Metaverse, since flat screens display immersive virtual worlds just fine. But here again, the tech media instead ratified Meta’s flawed VR-centric vision by constantly illustrating articles about the Metaverse with photos of people happily donning headsets to access it — inadvertently setting up a straw man destined to soon go ablaze.

Duct-taped to yet another buzzword

Further sealing the Metaverse hype wave’s fate, it crested around the same time that Web3 and crypto were still enjoying their own euphoria period. This inevitably spawned the “cryptoverse” with platforms like Decentraland and The Sandbox. When the crypto crash came, it was easy to assume the Metaverse was also part of that fall.

But the cryptoverse platforms failed in the same way that other crypto schemes have gone awry: By offering a virtual world as a speculative opportunity, it primarily attracted crypto speculators, not virtual world enthusiasts. By October of 2022, Decentraland was only tracking 7,000 daily active users, game industry analyst Lars Doucet informed me

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“Everybody who is still playing is basically just playing poker,” as Lars put it. “This seems to be a kind of recurring trend in dead-end crypto projects. Kind of an eerie rhyme with left-behind American cities where drugs come in and anyone who is left is strung out at a slot machine parlor or liquor store.”

All this occurred as the rise of generative AI birthed another, shinier buzzword — one that people not well-versed in immersive virtual worlds could better understand.

But as “the Metaverse” receded as a hype totem, a hilarious thing happened: Actual metaverse platforms continued growing. Roblox now counts over 300 million monthly active users, making its population nearly the size of the entire United States; Fortnite had its best usage day in 6 years. Meta continues plodding along but seems to finally be learning from its mistakes — for instance, launching a mobile version of its metaverse platform Horizon Worlds.  

Roblox leads the rise of user-generated content.
Roblox.

Into this mix, a new wave of metaverse platforms is preparing to launch, refreshingly led by seasoned, successful game developers: Raph Koster with Playable Worlds, Jenova Chen with his early, successful forays into metaverse experiences, and Everywhere, a metaverse platform lead developed by a veteran of the Grand Theft Auto franchise.

At some point, everyone in tech who co-signed the “death” of the Metaverse may notice this sustained growth. By then however, the term may no longer require much usage, just as the term “information superhighway” fell away as broadband Internet went mainstream.  

Wagner James Au is author of Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For 

GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.

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