If you’re looking to grow your e-commerce business, you’ve probably heard about Facebook advertising. It’s not the only platform that can help you find new customers, but it’s one of the best.
You might be wondering how to use it. Here are five steps for using Facebook ads to grow your e-commerce business.
Learn as much as you can about Facebook ads
If you’re just starting out with Facebook ads, then you should know that there are two types of ads you can create: boosted posts and lead ads.
Boosted Posts are an easy way to extend the reach of your existing Facebook Page posts, while Lead Ads are specifically designed for collecting leads. Each type of ad has its own set of benefits and drawbacks.
Boosted posts automatically extend the reach of your existing Facebook post if you include a call to action button or an image. Try posting your latest products or news, offering an exclusive or discount. This is a great way to get your audience to reach your page faster and interact with your post.
Users are more likely to take any action that is well-promoted.
However, if any of your customers haven’t converted yet, it may be a waste of effort. You should only focus on ongoing sales rather than chasing new customers.
Instead, use lead ads to find out which product(s) your customers prefer most. If the top terms of your Lead Ads ad are already driving clicks outside your advertising campaign, you can consider optimizing them to drive added traffic to your website.
You can use lead filters that block ads from certain keywords or demographics to improve conversion rates and improve brand loyalty.
Smaller businesses may find it’s easier to run boosted posts given the cost-per-click (CPC) rates earned by the top organic results.
It is critically important to earn these leads organically. You need high-quality traffic so your business can thrive online.
Whether you decide to use Facebook ads to drive traffic to your website or use it to set up lead ads, the process is similar.
The important thing to understand is the same as any other marketing platform: People naturally prefer different platforms to accomplish certain tasks. Hitting different pages and trying to leverage different audiences will improve your chances of outperforming others.
Each platform has its own set of benefits and drawbacks.
Set a budget and figure out how to measure results
If you want to get serious about your marketing efforts, you need to set a budget and figure out how to measure results. You can’t get better at something unless you measure it, and you can’t improve your marketing unless you measure it.
The first step is to set a budget. Fortunately, using Facebook ads means you only need to set a budget once, and then you can run as many ads as you want. Will it work for you? Let’s find out.
1. Get your budget!
Once you’ve decided that spending $1,000/month on Facebook advertising is a good idea, set a budget. Whatever amount you decide to spend, you’ll have to break out each of your cost buckets one at a time.
We’ll walk you through what those look like below: If you’re working with an agency, they should come up with an overall budget based on the numbers you hand them and the volume that you plan on doing.
2. Choose your audience!
It’s no good running a Facebook ad if only you know who you’re trying to reach. You need to select an audience based on your goals. For example, if you only wish to reach people who have heard about you via the community, all you have to do is set your budget to $1,000.
When you decide on the people you want to target, you’ll have to put them under an opt-in agreement. Even though you’ve locked your ad, we still want to let you know that you will be charged for every impression that your ad gets. Don’t worry, this is a topic that we’ll discuss in more detail later, so stick with us while we explain how this works.
4. Choose your ads
If you decide to run two ads per day, you will need to set up two custom audience segments. This is the part where you call back on your opt-in.
Create an ad that grabs the attention of your audience
It’s absolutely essential to creating an ad that grabs the attention of your audience.
If your ad doesn’t grab the attention of the reader, then they won’t read your copy or click your link. Grabbing the attention of your audience is the first step towards converting them into readers and buyers.
If you’re heavily into travel e-commerce, don’t waste your time building an entire Facebook advertising platform around your travel business. There are lots of other platforms that will do just fine.
Instead, use one of the many paid social networks that are available for your target audience.
Are you ready to jump in and get started?
FAQs about Facebook advertising I don’t want to create tons of content for you, so I’ll just highlight two parts of the Facebook Ads FAQ that you should be sure to check.
- If I run a PPC ad, can my Facebook ads run simultaneously? Yes. Facebook Ads can run simultaneously with an ad running on your PPC campaign.
- How many ads do I have? The maximum number of ads you can have in your Facebook Ads account is ten, but the more you create, the more you will have to pay. The minimum your Ads Agency can create for you is one ad per keyword. In addition, you need to learn how to manage your ad campaigns..)
- Can I use a URL Prefix in my ads’ titles? Yes, but be warned that not all publishers use URL Shorteners such as bit.ly. So, if a publisher links to your URLs, this will mess up your ad’s targeting in an ugly way. If your URLs are simply hand-crafted or not unique, then you shouldn’t worry about using URL prefixes. )
- Do I need to build a separate following for my carousel ads or your Facebook Ads brand ad to make sure they show? Facebook Ads are very powerful because they ensure that only your ad receives attention.
Keep testing and optimizing until your ads are working effectively
It’s important to keep testing and optimizing your ads until they’re working effectively.
The more you test, the more you’ll learn about what your target audience responds to, and the better you’ll get at creating ads that work. Regardless of your business model, Facebook ads can be a great way to build brand awareness, and essentially, build a business from scratch for free.
The AdWords platform is extremely robust, but Facebook offers different targeting options and simpler uploading procedures that are much more user-friendly.
With Facebook, you don’t need to build an advanced system from scratch — you can start off by taking whatever you have and putting it together.
Ads that work well for e-commerce businesses generally have calls-to-action that are very concise and straight to the point: Many people may be scared of spending money based on the fact that Facebook ads don’t provide any kind of gentle reminder about how much you love them.
If you’re looking to start an e-commerce business and running Facebook ads, I would recommend suggesting adding this calls-to-action into your ad copy before the audience has a chance to read your message.
If you do want to go ahead and create a full Facebook ad, you can still include these soft call-to-actions.
I find that if you remember that you’re going to be buying, you make more sales when you offer a strong incentive like this.
If you really want to push your ad’s effectiveness, your audience needs to be in your target demographic.
Again, Facebook is a great tool way of finding this out because it allows you to (almost) target by demographics, which means if you’re in the U.S., you could target people in Colorado.
Facebook Ads allows you to target many demographics that normally wouldn’t mix. It’s important to include people showing interest in what you’re selling at an early stage, which would give your ads more of a chance of working.
Make sure you’re using Facebook ads to promote the right things and to reach the right people
The most important thing when it comes to Facebook ads is to make sure you’re using them to promote the right things to the right people.
You can use Facebook ads to target people based on their interests, their demographics, their location, and even the pages they like. If you want to grow your e-commerce business, don’t focus only on selling your products.
Instead, find real-world opportunities and promote products that will help your audience. These people will also help you increase your traffic to your store by recommending it.
Once you have figured out what you want to promote, make sure your ad copy accurately represents your offerings and your target audience.
Create Facebook Ads According to Forbes, Facebook spends a billion dollars a year testing ads. If you haven’t tried it already, run Facebook ads like you would normal ads.
Setup and settings When you start running ads on Facebook, your account needs to be verified. You need to enter your account details earlier in the process. Once you’re verified, you can create ads and choose where you want to run them.
After you create your ads, you’ll be given the option to schedule them. At this point, you’ve just set yourself up for success!
Steps to grow your e-commerce business on Facebook!
There are tons of Facebook marketing tips online, but scaling your business on Facebook, especially using one of them as your direct traffic source, can seem quite overwhelming.