Facebook Offers New Communication Tools for Businesses

Facebook has rolled out several updates that are targeted at small businesses. These include audio & video chats in Messenger, live audio rooms and many other features.

These updates come just in time to celebrate the holiday shopping season which is reportedly responsible for 20% of small business’ annual revenue.

This season businesses will have more options to communicate with their customers, including the ability to book more appointments through Facebook and more ways to create ad campaigns.

Here’s a summary of all the Facebook announcements this week.

New Facebook Features For Businesses

Audio & Video Calling

Facebook will begin to test audio and visual calling with small and medium-sized businesses that use Messenger’s Business Inbox.

This app will allow you to combine phone, video and text communication in one application.

Messenger allows businesses to seamlessly communicate with customers and facilitate transactions.

This enhanced capability can be used to help businesses close more sales by allowing customers access to hard-to-find items right away.

Live Audio Rooms

Facebook expands the ability to create live audio rooms for small businesses.

The Live Audio Rooms were launched earlier in the year and are widely considered to be Facebook’s answer for Clubhouse.

Small businesses have the ability to host live conversations about topics that are relevant to customers. People can also find them on Facebook.

Hosts may invite followers, creators, friends, or anyone else in the room to speak. You can invite speakers either in advance or during the conversation.

Screenshot from facebook.com/business/news, October 2021.

Bookings for Appointments

Booking appointments on Facebook is expanding worldwide. This feature is being gradually introduced by Facebook to small businesses around the world.

Owners of small businesses can manage and receive appointments from existing and new clients through their Facebook page.

Businesses have the option to book appointments at no additional cost.

Screenshot from facebook.com/business/news, October 2021.

Modifications to Personalized Ads

Facebook uses personalized ads to show people that they support small businesses.

Users may, for example, see messages when they click on small business ads.

This message will remind the user that they are helping small businesses grow and be found by more customers.

Screenshot from facebook.com/business/news, October 2021.

Facebook Business Suite Updates

Facebook Business Suite now offers new tools that will allow small businesses to save time and concentrate on holiday orders.

Updates to Business Suite will simplify the process of creating ads and give business owners new insight.

You can see the full list of changes here:

  • Ability to create Instagram-only ads from your desktop
  • We have new insights that will help us measure our ad performance.
  • Recommendations for audience targeting
  • Recommendations for campaign optimizations
  • Access to the best official practices is easy.

Up-to-date information about Ad Creation

It’s now easier to create ads on your Facebook Business Page.

Facebook has aligned the Ads Manager ad creation process to better align campaign goals with traditional marketing goals like awareness, site traffic, leads or sales.

Three goals are now being combined from the 11 options that businesses had to choose from previously:

Automated Ads
Create an Ad
Enhance Existing Content

Source: Facebook For Business


Featured Image: Screenshot from facebook.com/business/news

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