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Facebook Offers New Communication Tools for Businesses

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Facebook has rolled out several updates that are targeted at small businesses. These include audio & video chats in Messenger, live audio rooms and many other features.

These updates come just in time to celebrate the holiday shopping season which is reportedly responsible for 20% of small business’ annual revenue.

This season businesses will have more options to communicate with their customers, including the ability to book more appointments through Facebook and more ways to create ad campaigns.

Here’s a summary of all the Facebook announcements this week.

New Facebook Features For Businesses

Audio & Video Calling

Facebook will begin to test audio and visual calling with small and medium-sized businesses that use Messenger’s Business Inbox.

This app will allow you to combine phone, video and text communication in one application.

Messenger allows businesses to seamlessly communicate with customers and facilitate transactions.

This enhanced capability can be used to help businesses close more sales by allowing customers access to hard-to-find items right away.

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Live Audio Rooms

Facebook expands the ability to create live audio rooms for small businesses.

The Live Audio Rooms were launched earlier in the year and are widely considered to be Facebook’s answer for Clubhouse.

Small businesses have the ability to host live conversations about topics that are relevant to customers. People can also find them on Facebook.

Hosts may invite followers, creators, friends, or anyone else in the room to speak. You can invite speakers either in advance or during the conversation.

Facebook business tools
Screenshot from facebook.com/business/news, October 2021.

Bookings for Appointments

Booking appointments on Facebook is expanding worldwide. This feature is being gradually introduced by Facebook to small businesses around the world.

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Owners of small businesses can manage and receive appointments from existing and new clients through their Facebook page.

Businesses have the option to book appointments at no additional cost.

Facebook business toolsScreenshot from facebook.com/business/news, October 2021.

Modifications to Personalized Ads

Facebook uses personalized ads to show people that they support small businesses.

Users may, for example, see messages when they click on small business ads.

This message will remind the user that they are helping small businesses grow and be found by more customers.

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Facebook business tools
Screenshot from facebook.com/business/news, October 2021.

Facebook Business Suite Updates

Facebook Business Suite now offers new tools that will allow small businesses to save time and concentrate on holiday orders.

Updates to Business Suite will simplify the process of creating ads and give business owners new insight.

You can see the full list of changes here:

  • Ability to create Instagram-only ads from your desktop
  • We have new insights that will help us measure our ad performance.
  • Recommendations for audience targeting
  • Recommendations for campaign optimizations
  • Access to the best official practices is easy.

Up-to-date information about Ad Creation

It’s now easier to create ads on your Facebook Business Page.

Facebook has aligned the Ads Manager ad creation process to better align campaign goals with traditional marketing goals like awareness, site traffic, leads or sales.

Three goals are now being combined from the 11 options that businesses had to choose from previously:

Automated Ads
Create an Ad
Enhance Existing Content

Source: Facebook For Business


Featured Image: Screenshot from facebook.com/business/news

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Facebook fighting against disinformation: Launch new options

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Meta, the parent company of Facebook, has dismantled new malicious networks that used vaccine debates to harass professionals or sow division in some countries, a sign that disinformation about the pandemic, spread for political ends, is on the wane not.

“They insulted doctors, journalists and elected officials, calling them supporters of the Nazis because they were promoting vaccines against the Covid, ensuring that compulsory vaccination would lead to a dictatorship of health,” explained Mike Dvilyanski, director investigations into emerging threats, at a press conference on Wednesday.

He was referring to a network linked to an anti-vaccination movement called “V_V”, which the Californian group accuses of having carried out a campaign of intimidation and mass harassment in Italy and France, against health figures, media and politics.

The authors of this operation coordinated in particular via the Telegram messaging system, where the volunteers had access to lists of people to target and to “training” to avoid automatic detection by Facebook.

Their tactics included leaving comments under victims’ messages rather than posting content, and using slightly changed spellings like “vaxcinati” instead of “vaccinati”, meaning “people vaccinated” in Italian.

The social media giant said it was difficult to assess the reach and impact of the campaign, which took place across different platforms.

This is a “psychological war” against people in favor of vaccines, according to Graphika, a company specializing in the analysis of social networks, which published Wednesday a report on the movement “V_V”, whose name comes from the Italian verb “vivere” (“to live”).

“We have observed what appears to be a sprawling populist movement that combines existing conspiratorial theories with anti-authoritarian narratives, and a torrent of health disinformation,” experts detail.

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They estimate that “V_V” brings together some 20,000 supporters, some of whom have taken part in acts of vandalism against hospitals and operations to interfere with vaccinations, by making medical appointments without honoring them, for example.

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Change on Facebook

Facebook announces news that will facilitate your sales and purchases on the social network.

Mark Zuckerberg, the boss of Facebook, announced that the parent company would now be called Meta, to better represent all of its activities, from social networks to virtual reality, but the names of the different services will remain unchanged. A month later, Meta is already announcing news for the social network.

The first is the launch of online stores in Facebook groups. A “Shop” tab will appear and will allow members to buy products directly through the group in question.

Other features have been communicated with the aim of facilitating e-commerce within the social network, such as the display of recommendations and a better mention of products or even Live Shopping. At this time, no date has been announced regarding the launch of these new options.

In the light of recent features, the company wants to know the feedback from its users through the survey same like what Tesco doing to get its customers feedback via Tesco Views Survey. However, the company is still about this feedback will announce sooner than later in this regard.

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