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How to Send WooCommerce Abandoned Cart Emails (for Free)

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How to Send WooCommerce Abandoned Cart Emails

If you’re running an eCommerce store with WordPress, you probably don’t need me to tell you why abandoned cart emails can reduce your store’s abandonment rate and get you more sales. But because there’s no built-in tool to send WooCommerce abandoned cart emails, you might need me to tell you how.

In this post, I’ll give you an in-depth tutorial for sending WooCommerce abandoned cart emails using a free plugin. Then, at the end, I’ll share a few premium options that are also worth investigating.

Let’s get straight into it:

How to send WooCommerce abandoned cart emails with Abandoned Cart Lite

For a free way to send WooCommerce abandoned cart emails, I recommend Abandoned Cart Lite.

Here’s why:

  • It’s well-updated. At the time of writing this tutorial, it was last updated…21 minutes ago.
  • Lots of people use it. It has over 10,000 active installs.
  • It’s easy to upgrade to the pro version if you ever want more functionality.

In the free version of the plugin, you can create unlimited email templates and send them at intervals that you specify. Intervals start one hour after a user abandons their cart. You can also customize your emails with personalized details (e.g. first name) and stop sending emails if a user completes their purchase.

Here’s how you can use this free plugin to boost your sales:

Step 1: Install and Activate Abandoned Cart Lite

Because it’s a free plugin, you can install Abandoned Cart Lite directly from your WordPress dashboard. At this point, I’m assuming that you already have WooCommerce installed. Read this post if you need help installing a WordPress plugin.Abandoned Cart Lite for WooCommerce

Tyche Softwares

Step 2: Define what you consider an “abandoned” cart

Once you activate the plugin, you’ll get a new Abandoned Carts link in your dashboard sidebar (under the WooCommerce menu). The first step to using Abandoned Cart Lite is to define what you actually consider to be an abandoned cart.

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This is important because you don’t want to annoy customers who haven’t actually forgotten about their cart.

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To configure it, head to the Settings tab:

The default is 10 minutes, but depending on how aggressive you want to be with your emails, you can either increase or decrease this number. Note – this is NOT the interval before your emails send. You’ll choose another number later on that determines when to send. This number only determines when to mark a cart as abandoned.

You should also configure some basic email settings by going to the Email Sending Settings option:

On the Email Sending Settings page, you just need to enter the name and address you want your WooCommerce abandoned cart emails to be sent from:

And that’s it for configuring the plugin! Now, you need to actually create a template for the WooCommerce abandoned cart emails that you want to send.

Step 3: Create your WooCommerce abandoned cart emails

To create emails, head to the Email Templates tab of the Abandoned Carts area. Then click Add New Template:

First, give your email a Template Name and Subject. The Template Name is purely internal and your shoppers will not see it. The Subject will be the actual subject of your email and is thus going to be public.

Next, enter the body of your email. It may seem like a regular WordPress Editor box, but don’t miss the new shortcode button. It allows you to automatically insert a customer’s first name, last name, cart content, cart link, and more. The shortcode builder is where you’ll actually add the customizable parts of your email:

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Here’s a quick example of what your email body should look like if you’re properly using the shortcodes:

You might want to refine the copy a bit… But hopefully you get the idea.

Next, you need need to choose whether or not to Use WooCommerce Template Style. I recommend checking this box. Why? Because this is what the WooCommerce template style looks like:

And this is what your email will look like if you leave the box unchecked:

So unless you want to add custom styling to your email, you should probably check the box.

Finally, you need to choose when to send your abandoned cart email, as well as whether or not to activate it.

So when should you send WooCommerce abandoned cart emails? Data suggests that you should send them as quickly as possible. The conversion rate on emails sent 24 hours later is ~50% lower than emails sent within an hour of an abandoned cart.Conversion rate on abandoned cart emailsConversionrateSent within an hourSent 24 hours later0%1%2%3%4%

Conversion rate on abandoned cart emailsConversion rate
Sent within an hour4.5%
Sent 24 hours later2.6%

(Charts by Visualizer Lite.)

So I recommend setting the Send this email field to be 1 Hour, which is the minimum time allowed by the plugin:

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You should also send yourself a test email to make sure that everything is working properly. Here’s what mine looks like:

Other features of Abandoned Cart Lite

In addition to helping you send WooCommerce abandoned cart emails, Abandoned Cart Lite also provides some helpful analytics functionality. Over three different tabs, you can view:

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  • Abandoned orders – view individual abandoned orders.
  • Recovered orders – learn how much money you’ve earned by sending abandoned cart emails.
  • Product report – see which products get abandoned most often.

Premium plugins to send WooCommerce cart abandonment emails

If you’re looking for some other options, two good premium solutions are:

And you can, of course, also upgrade Abandoned Cart Lite to get more features. The pro version costs $119. It lets you add conversion-boosting coupons, gives you pre-made templates, and offers a ton of other features.

Wrapping things up

WooCommerce cart abandonment emails are a great way to boost your store’s conversion rates and put more money in your pocket. With how easy it is to get up and started, you really have no reason not to at least test abandonment emails.

Just remember to play around with two numbers:

  • When you consider a cart “abandoned”
  • When you actually send your cart abandonment email

Finding the sweet spot with those two numbers will help you maximize the number of carts that you recover. And If you want even more ways to improve your store, we also put together a list of 12 helpful WooCommerce extensions.

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By COLIN
Themeisle Contributor

EMAIL MARKETING

Best Email Marketing Practices to Generate Leads

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Have you implemented email marketing in your digital strategy? If you answered no, now is the time to do so.

There are many new and innovative ways to market to your target audience, however, email marketing remains one of the most reliable and effective ways to generate leads. With the right strategy in place, you will be able to convert prospects into paying customers who truly value your brand. 

In this guide, our expert digital team at Bold x Collective discusses everything you need to know about email marketing, as well as some of the best practices that will help your business generate leads!

To preface, you always need to ensure that you do not buy into email lists. Doing so will result in prospects moving your content into the trash or ending up in their spam folders.

This also eliminates prospects’ free will of being able to opt in to emails. This starts the brand-to-customer relationship on a bad note and will result in a higher rate of opt-outs for emails. And not to mention… it is illegal!

Once you have a curated list of prospects that were gained organically through website traffic and membership sign up’s, you can move on to the next step of optimizing your email list by lead scoring. This tactic will filter which prospects are opening your emails, and which ones are worth putting more effort into.

By putting together this new refined list of prospects, your brand will be able to obtain higher conversion rates and a greater return on investment as your efforts are being focused on where it matters most. 

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Now that you’ve organized an optimized list of prospects, it’s time to create the actual email. There are many tactics you can use when drafting an email, but these are some of my favorites that will really allow your email to stand out in your prospect’s inbox. 

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  • Name the offer in the subject line, in a fun, intriguing way that will make your viewer interested!
  • Keep the main message and call to action above the fold.
  • Include a personalized touch by adding your name and having a sign-off; viewers love it.
  • Have a clean and concise email – no one likes too much content at one time!

First off, having your offer, promotion or main announcement in the subject line is more likely to grab the attention of the reader as it gets straight to the point and gives them an immediate reason to look for more details. For example, when the subject line states “25% off the ENTIRE site”.

This line introduces an incentive that will be received if you choose to purchase with them, ultimately decreasing their opportunity cost. This will create the feeling of “FOMO”. Fear of missing out and entice readers to browse your website and shop. 

Along with this strategy, it is also beneficial to keep the main message of the email and call to action so that readers can see it at first glance. This means the information they first receive upon viewing the email and upon opening it without having to scroll down.

Not everyone opens every email they get and will often only view the text that shows above the fold. If that text is intriguing enough, they will seek to learn more. So now you have your readers’ attention, the contents of the email above the fold are what is going to keep their attention and be the driving source of whether they become paying customers.

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This study was done on users’ scrolling and attention spans tell them that nearly 57% of users’ page-viewing time is above the fold (information that is visible without scrolling).

Therefore, they can use this information to their advantage by making sure the most important details are included above this fold. 

Now that you’ve figured out where to put the most relevant information, let’s get into elements to include in your email content that makes it effective. My personal recommendation would be to include personalized touches such as a personalized greeting and signature sign-off.

A greeting with the contact’s name helps to grab their attention right away as they are being addressed personally. In addition to a personalized greeting, having a signature sign-off that shows the reader that there is a real person on the other end, adds to the level of authenticity that it comes across.

The more of a connection the customer creates with the brand, the more purchasing power they will have. How do they create a connection? With authenticity! 

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My last tip, a very simple one, but crucial… is to keep your email clean and concise. No one wants to spend longer than they must, to read an email.

It’s important to keep things looking visually appealing, straight to the point, and summarized in an intriguing and digestible way.

By doing this, you are allowing prospects to gather just what they need to move forward with the buying process. So don’t overthink it, quality is always better than quantity!

To start your journey with email marketing, here are some of their favorite email marketing apps at Bold x Collective:

  1. Privy
  2. Mailchimp
  3. Klaviyo
  4. Active campaign
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And while you’re at it, check out Bold x Collective’s blog on how you can get email marketing started for your business! Need some extra guidance and assistance with your email marketing channels? Contact their team to receive a complimentary consultation!


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