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How to Track Traffic Using Google Analytics

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Use Google Analytics to track site visitors

To keep visitors converting to leads, sales, and even re-visits, you need to know how to monitor the best Website Traffic Sources. There are several ways to do this and analyze their behavior on your website, but in this article, we are going to focus on the simplest and most in-depth platform in this field: Google Analytics. And more importantly, this service is completely free!

 

What is Google Analytics?

Google Analytics is a free service from Google that provides accurate statistics about your website visitors and traffic source, while also monitoring measurable data such as website conversion and sales. . Webmasters can examine this data to determine which traffic sources, search engines, advertising resources, or resources to get the most and highest quality traffic to the website. This program is the most advanced and practical web analysis program available to website owners.

Why should we use Google Analytics?

This information is very valuable and all website owners should use this program because the information obtained by this program allows you to monitor the behavior of your audience. Other common reasons why you should use Google Analytics right now include:

Google Analytics lets you get to know your audience better.

Each person who enters your website is different. They have different intentions, and Google Analytics allows you to analyze their behavior. This information allows you to modify your website to provide a better user experience for those people.

Understand where valuable visitors come from

Knowing where your visitors come from is as important as knowing who they are. Google Analytics lets you take an in-depth look at the source of your website traffic and visitor traffic. Traffic sources are considered “were to come from” things like search engines, other websites, or advertising sources. The flow of visitors also determines their “how” such as information such as the keywords used to find your website and the type of device used to navigate your website. (Note: Is your conversion rate for targeted mobile traffic devices less than desktop visitors? This is a good sign that the user experience with your mobile needs to be polished, so it is better to provide a pleasant user experience Work more for mobile users, you can solve this problem by installing a mobile optimization plugin.

Find out what visitors do as long as they are on your website

Suppose you could figure out what visitors are doing to your site, what pages they are viewing, and who is leaving the site. The good news is that Google Analytics does this for you to some extent. This app allows you to have an in-depth look at the steps a visitor goes through on your website, from the time they enter the website to the time they leave. This information can help you understand which pages and content lead to the most conversions and which ones will get customers back to your website. A “bounce” is when a visitor visits your website and leaves without looking at another page. Google Analytics also has live reporting, allowing you to keep a close eye on website traffic.

A 3-step guide to using Google Analytics

Step 1: Set up and install Google Analytics

When you first enter the Google Analytics registration page, if you do not have a Google Account, you will be asked to create an account. If it uses Gmail, you can use Gmail user information to create a Google Analytics account. Setting up an account is relatively easy. By default, the “Website” section is selected under “What account would you like to track”. You need to define a name for your account and then enter the name of the website address next to it. After selecting this and the time zone in which you live, you can click on the “Get Tracking ID” button to create a special code for Google Analytics.

Once you have completed the registration process, you can access your own ID, as shown in the figure below:

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Now if your website is based on the WordPress CMS platform, you can use this ID with just a few clicks on your entire website.

Then in the admin section, log in to WordPress and click on the “Plugins” menu on the left side of the user dashboard. Search for “Google Analytics for WordPress” in the search bar at the top right. Select the first option, as shown below, “Google Analytics by Yoast”, which is the best plugin for ID monitoring. Click Install Now and install the plugin.

After installing the new plugin, click on the “Analytics” bar in the WordPress dashboard and reach the General light. Check the option to manually enter your UA code and enter your ID where it is UA and then the number. Also, be sure to check the box below to enable outbound clicks and downloads as shown below, and then click OK to allow the connection between your plugin and your Google Analytics account. After finishing the work, be sure to click the Save Changes option to finish the work.

After doing this, all you have to do is log in to your Google Analytics account and make sure the code is installed correctly. Go back to the part of the page where you received the tracking ID and make sure the status is “Receiving Data”. Your account has been set up and Google is receiving information from your website. You can now enter the second stage of work.

Step 2: Set your goals and monitor conversions

Only by installing a tracking ID as described in the first step can you monitor the number of visits to your website every day and find out where visitors come from, what they do when they are on your website, and how many Your website is left. While this may sound like a lot, you also want to know how many of them did what you had in mind when they were on your website. Things like downloading e-books, registering for information, newsletters, or shopping. You can do all this with Google Analytics.

When it comes to customer conversion, every website has different goals in this regard. Some websites aim to collect leads while others want to turn visitors into buyers. The first step is to define your goals. Your goals are the reason for your website. Some websites have only one goal, but others have step-by-step goals that lead to their main goal.

A blog that publishes articles that have relevant and relevant links aims to increase its leadership so that they can extend their subscriber list themselves. They probably define their goal as email registration on the site. A website that sells digital download products will have another purpose in addition to sales. They probably want to collect leads to continue marketing for those who go to their website without making a purchase after the first visit.

Spatial goals

The easiest goal is to create a URL spatial goal, which is the way most websites use to track sales, signups, and subscriptions. When a visitor completes a purchase on a website, they are usually redirected to a thank you page, and this URL is probably what you want to track because it approves the purchase. The same concept applies to digital downloads or newsletter subscriptions. The URL sent to the visitor will always be the target.

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How to Create a Target URL Location

You must first fill in the URL of the thank you page you are about to send to the visitor. In the Google Analytics dashboard you have to go this route:

Admin> Goals> New Goal

You will now see several options such as Revenue, Acquisition, Inquiry, Engagement, or Custom. You need to choose the option that best suits your purpose. For example, suppose your goal is to monitor which visitors fill out the “Contact Us” form.

Once you have selected the correct target, click on “Next Step” to complete the description of the target. Then you have to define a name for it, but for the sake of simplicity, we call this goal “Contact Us”. You also have to select the type, and for example, we have to select the “Destination” type because we want to use the thank you page as the confirmation URL for our conversion purpose.

Clicking Next Next again will take you to the goal details section. You must enter the desired URL here. If your goal is to create a goal to buy a particular product, you can assume a monetary value for that goal. If you are using paid traffic this will be very effective because you can find out if your campaign is profitable or not. When you are done, click Create Gaol to get this goal started.

Once you have successfully set up each of the goals, be sure to try them out several times to make sure the program is properly recording and tracking your goals. By default, the program shows the conversion rate in the last 7 days. You can define up to 20 goals in your account.

Google Analytics 3

Monitoring goals

Once you have all your goals set and set up properly you need to know how to monitor them. You can check their status from the following address:

Conversions> Goals

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This information shows you the number of occurrences of each of your goals in the specific time periods you have selected. Examining this data allows you to determine which traffic sources have the most conversions for each goal, so you can change your traffic-generating strategies to lead to more conversions. Take the time to set your goals because they are one of the most important aspects of your website. We come to step 3 to look at how to analyze the interactions on your website.

Step 3: Analyze the interactions made on the website

While the goals we outlined in step 2 are very helpful, they are only a small part of the benefits that Google Analytics has for you. Knowing your website bounce rate, which geographies generate the most and best traffic, and which content is most popular on your website, all of which will improve your website and bring you closer to your goals.

What is the Bounce Rate?

Bounce rate refers to the number of visitors who leave the site without engaging in any of your website content. A high bounce rate usually indicates that your visitors are not interested in what you are offering on your website or that it has been difficult for them to navigate your website. Low bounce rates should always be your goal, so you need to know which traffic sources generate the most visitors who are interested in your offer and want to stay on your website.

In the Google Analytics dashboard, select the “Acquisition” bar and then “ALL Referral”. It shows you all the reference traffic and you can see the bounce rate of each of them. In the example below, you can see that the bounce rate along the chart is very good but it can always be improved so we have to look at a traffic source that has a 26% bounce rate and see if we can get a better user experience from it. Whether to provide the source or not.

If the source of paid traffic has a very high bounce rate, it is best to shift the costs you spend there to areas that generate better traffic and visitors become leads there, or sign up and buy. they do. If the bounce rate is high across the chart, it probably indicates that your website homepage needs to be more engaging and provide a better user interface.

What is a good bounce rate on a website?

Naturally, you are curious about what a good bounce rate means, but it is difficult to answer this question with numbers. Most websites are in the range of 25 to 60% and websites with low content have a higher bounce rate. Instead of answering with numbers here, we say that a good bounce rate means the bounce rate of a site decreases each month to below 10%. If you are constantly improving your website usage, the bounce rate from your site will probably decrease over time.

How do you know which country your readers are from?

To find out where your website traffic comes from, just click on “Audience” in the Google Analytics dashboard, then select Geo targeted website traffic and then Location. Here you can see the countries your visitors come from. You can then view each person based on their country and bounce rate, the number of pages they viewed per visit, and the average amount of time people from each country spent on your website.

Looking at the example below, you can see that more than half of the real human website traffic comes from the United States and less than one percent of the visitors are from Ireland. This type of information helps you understand which countries are interested in your offers and allows you to tailor your marketing efforts in the future to target audiences that have been more active on your website.

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How do we know which of your articles is the most popular?

Knowing which content on the website gets the most traffic is a great way to identify the topics and types of content that your audience gets the best feedback on. On the Google Analytics page, click on the “Behavior” bar, then select “Site Content” and then “All Pages” to see the most popular pages on your website. Naturally, as the image below shows, the home page will be the most popular page. Use this information to identify better blog content and topics in the future. For example, if you find that your educational content and listings have attracted more attention, try to make the rest of the content the same way.

What is the difference between EntranceSession, and Page View?

When a visitor enters your website for the first time, their movement is recorded as Entrance or login to the site, and thus you can easily consider this criterion as the first visit of the page in the first visit of the site. It does not matter what other pages the visitor browses, no other entries will be registered in this visit. Pageviews are recorded each time a visitor visits another page on the website, and this number increases as long as they are present on the website. The session is also recorded on the first page of each visit.

Suppose a visitor enters your website and sees only two pages and exits the website. His visit is as follows:

Logged in to Website> Page 1> Page 2> Exit Website

The data recorded in Analytics are as follows:

  • Page 1: 1 login, 1 attendance period, 1-page visit
  • Page 2: 0 login, 0 attendance period: 1 page visit

Conclusion

This is how you first learned to work with Google Analytics. when you buy website traffic you can use the information we have prepared for you to register with Google Analytics and install it on your website and take advantage of it. Knowing where your visitors come from and what they do will help you build a successful website. A page may not be interesting to visitors and have a high bounce rate, but you will never realize this without using Google Analytics. Gathering this type of information is a lot 

Author:
https://targetedwebtraffic.medium.com/how-to-track-website-traffic-using-google-analytics-221446a22ab0

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How to Write For Google

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How to Write For Google


Are you writing your SEO content based on the latest best practice tips?

I originally wrote this SEO copywriting checklist in 2012—my, how things have changed. Today, Google stresses quality content even more than before, conversational copy is critical, and there are revised SEO writing “rules.” 

I’ve updated the list to reflect these changes and to provide additional information.

As a side note, I would argue that there’s no such thing as “writing for Google.” Yes, there are certain things you should do to make the Google gods happy. However, your most important goal should be writing clear, compelling, standout copy that tells a story. 

I’m keeping the old headline in the hopes that I can convert some of the “write for Google” people to do things the right way.

Whether you’re an in-house SEO content writer, a DIY business owner, or a freelance SEO copywriter, this 27-point checklist will help you write engaging, Google-happy content—every time.

Items to review before you start your SEO writing project

 

– Do you have enough information about your target reader?

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Your copy will pack a powerful one-two punch if your content is laser-focused on your target reader. Ask your client or supervisor for a customer/reader persona document outlining your target readers’ specific characteristics. If the client doesn’t have a customer persona document, be prepared to spend an hour or more asking detailed questions. 

Here’s more information on customer personas.

 

– Writing a sales page? Did you interview the client?

It’s essential to interview new clients and to learn more about their company, USP, and competition. Don’t forget to ask about industry buzzwords that should appear in the content.

Not sure what questions to ask to get the copywriting ball rolling? Here’s a list of 56 questions you can start with today. 

 

– Writing a blog post? Get topic ideas from smart sources

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When you’re blogging, it’s tempting to write about whatever strikes your fancy. The challenge is, what interests you may not interest your readers. If you want to make sure you’re writing must-read content, sites like Quora, LinkedIn, Google Trends, and BuzzSumo can help spark some ideas.

 

– Did you use Google for competitive intelligence ideas?

Check out the sites positioning in the top-10 and look for common characteristics. How long are competing articles? Do the articles link out to authoritative sources? Are there videos or infographics? Do the articles include quotes from industry experts? Your job is to write an essay that’s better than what’s already appearing in the top-10 — so let the competition be your guide.

 

– Did you conduct keyphrase research?

Yes, keyphrase research (and content optimization) is still a crucial SEO step. If you don’t give Google some keyphrase “cues,” your page probably won’t position the way you want.

Use a keyphrase research tool and find possible keyphrases for your page or post. As a hint: if you are tightly focusing on a topic, long-tail keyphrases are your best bet. Here’s more information about why long-tail keyphrases are so important.

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If you are researching B2B keyphrases, know that the “traditional” keyphrase research steps may not apply. Here’s more information about what to do if B2B keyphrase research doesn’t work.

 

– What is your per-page keyphrase focus?

Writers are no longer forced to include the exact-match keyphrase over and over again. (Hurray!) Today, we can focus on a keyphrase theme that matches the search intent and weave in multiple related keyphrases.

 

– Did you expand your keyphrase research to include synonyms and close variants?

Don’t be afraid to include keyphrase synonyms and close variants on your page. Doing so opens up your positioning opportunities, makes your copy better, and is much easier to write!

Are you wondering if you should include your keyphrases as you write the copy — or edit them in later? It’s up to you! Here are the pros and cons of both processes.

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 — Do your keyphrases match the search intent?

Remember that Google is “the decider” when it comes to search intent. If you’re writing a sales page — and your desired keyphrase pulls up informational blog posts in Google – your sales page probably won’t position. 

 

— Writing a blog post? Does your Title/headline work for SEO, social, and your readers?

Yes, you want your headline to be compelling, but you also want it to be keyphrase rich. Always include your main page keyphrase (or a close variant) in your Title and work in other keyphrases if they “fit.”

Here’s some excellent information on how to write headlines that get noticed (and that are good for Google.) You can also use headline-analyzing tools to double-check your work.

 

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– Did you include keyphrase-rich subheadlines?

Subheadlines are an excellent way to visually break up your text, making it easy for readers to quick-scan your benefits and information. Additionally, just like with the H1 headline, adding a keyphrase to your subheadlines can (slightly) help reinforce keyphrase relevancy.

As a hint, sometimes, you can write a question-oriented subheadline and slip the keyphrase in more easily. Here’s more information about why answering questions is a powerful SEO content play.

 

Is your Title “clickable” and compelling?

Remember, the search engine results page is your first opportunity for conversion. Focusing too much on what you think Google “wants” may take away your Title’s conversion power. 

Consider how you can create an enticing Title that “gets the click” over the other search result listings. You have about 59 characters (with spaces) to work with, so writing tight is essential. 

 

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– Does the meta description fit the intent of the page?

Yes, writers should create a meta description for every page. Why? Because they tell the reader what the landing page is about and help increase SERP conversions. Try experimenting with different calls-to-actions at the end, such as “learn more” or “apply now.” You never know what will entice your readers to click!

 

– Is your content written in a conversational style?

With voice search gaining prominence, copy that’s written in a conversational style is even more critical.

Read your copy out loud and hear how it sounds. Does it flow? Or does it sound too formal? If you’re writing for a regulated industry, such as finance, legal, or healthcare, you may not be able to push the conversational envelope too much. Otherwise, write like you talk.

Here’s how to explain why conversational content is so important.

 

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–Is your copy laser-focused on your audience?

A big mistake some writers make is creating copy that appeals to “everyone” rather than their specific target reader. Writing sales and blog pages that are laser-focused on your audience will boost your conversions and keep readers checking out your copy longer. Here’s how one company does it.

Plus, you don’t receive special “Google points” for writing long content. Even short copy can position if it fully answers the searcher’s query. Your readers don’t want to wade through 1,500 words to find something that can be explained in 300 words.

Items to review after you’ve written the page

 

– Did you use too many keyphrases?

Remember, there is no such thing as keyword density. If your content sounds keyphrase-heavy and stilted, reduce the keyphrase usage and focus more on your readers’ experience. Your page doesn’t receive bonus points for exact-matching your keyphrase multiple times. If your page sounds keyphrase stuffed when you read it out loud, dial back your keyphrase usage.

 

– Did you edit your content?

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Resist the urge to upload your content as soon as you write it. Put it away and come back to it after a few hours (or even the next day.) Discover why editing your Web writing is so very important. Also, don’t think that adding typos will help your page position. They won’t.

 

– Is the content interesting to read?

Yes, it’s OK if your copy has a little personality. Here’s more information about working with your page’s tone and feel and how to avoid the “yawn response.” Plus, know that even FAQ pages can help with conversions — and yes, even position.

 

– Are your sentences and paragraphs easy to read?

Vary your sentence structure so you have a combination of longer and shorter sentences. If you find your sentences creeping over 30 or so words, edit them down and make them punchier. Your writing will have more impact if you do.

Plus, long paragraphs without much white space are hard to read off a computer monitor – and even harder to read on a smartphone. Split up your long paragraphs into shorter ones. Please.

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– Are you forcing your reader onto a “dead end” page?

“Dead-end” pages (pages that don’t link out to related pages) can stop your readers dead in their tracks and hurt your conversion goals. 

Want to avoid this? Read more about “dead-end” Web pages.

 

– Does the content provide the reader with valuable information?

Google warns against sites with “thin,” low-quality content that’s poorly written. In fact, according to Google, spelling errors are a bigger boo-boo than broken HTML. Make sure your final draft is typo-free, written well, and thoroughly answers the searcher’s query.

Want to know what Google considers quality content — directly from Google? Here are Google’s Quality Raters guidelines for more information.

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– Did you use bullet points where appropriate?

If you find yourself writing a list-like sentence, use bullet points instead. Your readers will thank you, and the items will be much easier to read.

Plus, you can write your bullet points in a way that makes your benefit statements pop, front and center. Here’s how Nike does it.

 

– Is the primary CTA (call-to-action) clear–and is it easy to take action?

What action do you want your readers to take? Do you want them to contact you? Buy something? Sign up for your newsletter? Make sure you’re telling your reader what you want them to do, and make taking action easy. If you force people to answer multiple questions just to fill out a “contact us” form, you run the risk of people bailing out.

Here’s a list of seven CTA techniques that work.

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– Do you have a secondary CTA (such as a newsletter signup or downloading a white paper?)

Do you want readers to sign up for your newsletter or learn about related products? Don’t bury your “sign up for our newsletter” button in the footer text. Instead, test different CTA locations (for instance, try including a newsletter signup link at the bottom of every blog post) and see where you get the most conversions.

 

– Does the page include too many choices?

It’s important to keep your reader focused on your primary and secondary CTAs. If your page lists too many choices (for example, a large, scrolling page of products), consider eliminating all “unnecessary” options that don’t support your primary call-to-action. Too many choices may force your readers into not taking any action at all.

 

– Did you include benefit statements?

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People make purchase decisions based on what’s in it for them (yes, even your B2B buyers.) Highly specific benefit statements will help your page convert like crazy. Don’t forget to include a benefit statement in your Title (whenever possible) like “free shipping” or “sale.” Seeing this on the search results page will catch your readers’ eyes, tempting them to click the link and check out your site.

 

– Do you have vertical-specific testimonials?

It’s incredible how many great sales pages are testimonial-free. Testimonials are a must for any site, as they offer third-party proof that your product or service is superior. Plus, your testimonials can help you write better, more benefit-driven sales pages and fantastic comparison-review pages.

Here’s a way to make your testimonials more powerful. 

And finally — the most important question:

 

– Does your content stand out and genuinely deserve a top position?

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SEO writing is more than shoving keyphrases into the content. If you want to be rewarded by Google (and your readers), your content must stand out — not be a carbon copy of the current top-10 results. Take a hard look at your content and compare it against what’s currently positioning. Have you fully answered the searcher’s query? Did you weave in other value-added resources, such as expert quotes, links to external and internal resources (such as FAQ pages), videos, and graphics? 

If so, congratulations! You’ve done your job. 



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