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10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them)

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In a world of ad blockers and AI automation, content marketing is essential to your marketing plan.

For example, the number of people using ad blockers has risen by 10% in six years. No matter how much you spend on your paid advertisements, there’s a 26% chance your target audience won’t even see them.

Voice search is growing. To date, there are 4.08 million voice assistants in use worldwide. This means users can get answers to their online queries without even visiting a website. In the future, the only content people will read is authority content written by experts.

So, now it’s time to focus all your energy on content marketing!

But wait…

Not so fast.

Because there’s content marketing that works. And there’s content marketing that doesn’t.

To achieve the former, you first need to master the right content marketing skills for success.

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What are these skills?

The Top 10 Content Marketing Skills to Learn for Greater Brand Success

The good news is you don’t need a special degree or inborn talent to master these 10 essential content marketing skills. All you need is to know what these skills are and to practice until you’ve mastered them.

Let’s get started!

Skill 1: Detective Work – Digging Up Facts About Your Audience

No matter how compelling your content is, you won’t convert anyone if you don’t know exactly who you’re speaking to.

For instance, look at this content from Vixen Daily’s email campaign.

vixen daily email

The email holds enticing promise to readers who want to move on after a breakup. But what makes it compelling isn’t fancy wording or clever phrases. It’s simply that Nick Bastion knew his audience’s pain and need before writing it.

When you know your audience intimately, producing content they’ll devour becomes easy.

Here are a five powerful ways to put on your detective’s cap and dig up clues about your audience:

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  • Use Google Analytics to find out who’s visiting your website. Analytics gives you information like the names, ages, and genders of your site visitors.
  • Go on Quora or Reddit and research topics around your niche. What are people saying? What are their fears/desires/dreams? Reading what they talk about will help you understand them on a deeper level.
  • Take note of how users respond to your content. With a tool like BuzzSumo, you can learn how people are reacting to what you write. Analyze your top engaged posts and discover what made them appealing to your audience.
  • Offer surveys (with incentives like free downloads – a mini e-book or cheat sheet work great).
  • Engage with people in the comment section of your blog. Listen to what they’re saying and respond personally and directly.

Remember, speaking to your audience should be like conversing with a friend. The better you know this friend, the more personal and appealing your message will be.

Skill 2: The Art of Subject Matter Expert Interviewing

To write amazing content, you need to be an expert on your topic.

Does this mean you need to enter medical school to write a blog about health issues and treatments?

Not necessarily. When you master the art of conducting subject matter expert interviews, you can produce authority content even if you don’t have a degree in the niche you write in.

But you can’t just jump into an interview with an expert and ask any question that comes to your mind. Remember, the value of the information you get depends on the quality of your questions.

Here are five tips to make your interviews seamless and value-rich:

  • Be prepared. You don’t want to come to an interview with absolutely no idea on the topic. Rather, you want the interview to be a deep dive into the topic. So, before you call your SME (Subject Matter Expert), do as much research as you can. From your research, make a list of questions you can’t find the answers for online.
  • Skip the dead air with open-ended questions. You want your SME to gush over the topic. You want them to feel excited. To do that, whet their appetite with unusual questions. For instance, instead of asking, “Is your profession inspiring?” you can ask, “Can you give me some facts most people don’t know about your profession?”
  • Bring your content outline with you when you interview. Asking a bunch of random, unrelated questions wastes time. To avoid this, base your questions on the outline you prepare for your content. This will help you ask specific, driven questions you can use in your writing. For instance, if you’re going to interview a psychiatrist about Bipolar disorder, it’s best to skip questions about other types of mental illness.
  • Record your conversation. Later on, you’ll want to go back over the exact words your SME said during the interview. Also, keeping busy catching up with notes will distract you from what the SME is saying in the moment.
  • Don’t be afraid to ask for clarification. If there’s something you don’t understand during the interview, ask! This can open doors for an even deeper dive into the topic.

When you approach interviews with a genuine passion for your topic, there’s nothing you can’t dig up from the experts’ knowledge banks.

Skill 3: Writing Each Piece of Content with a Goal in Mind

Writing random content wastes time without doing much for your brand. What you need to do is attach a specific goal to every single piece you write.

For instance, look at this sales copy from AWAI.

AWAI sales copy

The lead is interesting and informative, but this piece has a main goal: to compel readers to buy the How to Make Money as a Social Media Expert course at half its usual price.

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Remember, goals aren’t only specific to selling products or services. For instance, you can write a lead magnet to grow your email list. You can write an email series with links to different blogs on your website.

You can write an authority blog to gain your audience’s trust. And so on. The secret is to determine the goal of every single piece of content you write.

Skill 4: Knowing How to Stand Out

Your goal is to compel your audience to read your content instead of your competitor’s. How do you do that? By providing content you can’t find anywhere else online.

Here’s how to come up with this content:

  • Spy on your competition. What are they doing right? What’s missing in their content that you can add to yours?
  • Present content uniquely. Your content can be similar to what your competitors are saying (because who can change facts?), but if you package it differently, it’ll always look like something new.
  • Develop your own personal style. You’ll be surprised to find how many people will keep reading what you write because of the way you write it. For instance, maybe you take technical subjects like best SEO practices and write about them in a way that’s fun, engaging, and easy-to-follow. People will read your blog instead of blogs packed with jargon and long paragraphs of text.

Remember, though, not to go too far with uniqueness. Sometimes, there’s a reason why your competition isn’t doing something.

Skill 5: Keyword Research Savviness

Keywords don’t only help you rank higher on Google, they act as the spine of your content. Keywords direct what you say and allow you to stay relevant with what people want to read.

So, how do you choose keywords to use in your content?

  • Go for long-tail keywords. For example, instead of choosing “dress,” go for “Walt Disney princess dresses for kids.” Keywords like this help direct quality traffic to your site.
  • Choose low competition keywords. If you go for a keyword like “shoes,” you’ll find yourself up against content from huge brands like Adidas and Nike. As a rule of thumb, go for keywords with a score below 50.
  • It’s OK to select a keyword with low search volume. As long as there are people searching for this keyword, creating content around it will get you results.

To help you find the best keywords for your content, you can use tools like KWFinder and SEMrush.

Skill 6: Looking Ahead – Planning Content Way Ahead of Time

You don’t want to wake up one morning panicking because you have to produce content but have no idea what to write. To avoid this, create a content calendar.

For example, here’s what Buffer’s content calendar looks like.

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Buffer content calendar

With a content calendar, you’ll avoid problems like repetitive content and stay up-to-date with events like holidays and special occasions.

Always remember, however, to leave room for spontaneity. For example, if a relevant question from one of your followers suddenly pops up on your Twitter account, why not address it at length in a blog?

Skill 7: The Ability to Repackage Content

The goal above begs the question, “How on earth can I come up with enough new topics to fill an entire calendar?”

The good news is you don’t have to. You can take older content you produced and simply repackage it.

For instance, you can take a 3,000-word guide and turn it into three separate blog posts. You can turn those three posts into videos.

You can take the sub-headers in a long blog and turn each one into a separate post. You can update an old post with new stats and tips.

The key is to be creative. In no time, you’ll have enough content to flood your yearly content calendar!

Skill 8: Optimizing for Voice Search & AI

As mentioned earlier, voice search is a major trend to watch out for. If your content isn’t optimized for voice search, chances are low Google will choose it to answer a searcher’s query.

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So, what are the best practices to follow when optimizing for voice search?

Here are a few:

  • Use whole questions instead of phrases. According to Google, 41% of people imagine themselves talking to a friend when addressing their voice assistants. When addressing friends, we don’t go “Hey Bert…restaurant near me.” Instead, we use question phrases with words like where, when, which, and how. Use whole questions in your content to optimize it for voice search.
  • Structure your content to be featured in snippets. With voice search, users no longer need to click through to a website to get questions answered. Google will find the answer for them via their voice assistant. The good news is the answer they get can come from your site. To increase this chance, divide your content into relevant H2s and H3s and use your keywords in them. Also, use numbered and bulleted lists.

Skill 9: Using Links for Higher Authority & Relevance

Links are essential to your content. They can:

  • Help Google understand what your site is about by connecting it with high-authority sites in the same niche.
  • Show Google which of your pages are most important (by linking to them).
  • Invite other influencers to link to you (if your content is stellar).

The key to choosing the best links is to analyze them with Alexa’s free tool. If the site ranks below 100,000 it’s good to go to use in content.

Skill 10: Measuring Your Content’s Success

Attaching metrics to your content will help you determine whether the content is successful or needs improvement. Here are three great ways to measure content success:

  • Email click-through rate. If people are clicking the links in your email series, take note of what makes this series different from others.
  • Bounce rate. Do people leave your site without clicking through to other pages? The rate at which they do so is your bounce rate. If people click away more than 70% of the time, you need to improve your content.
  • Scroll depth. Do people read your introduction and then leave the page? Or do they scroll all the way to the bottom? At what point do they stop reading? When you analyze what’s working and what’s not, you’ll be able to strengthen your content.

Mastering Content Marketing Skills for Your Brand’s Future Success

Content marketing is powerful, but that’s only if it’s done right.

And doing it right doesn’t mean taking the web by storm with a flood of random blog posts and web pages.

Rather, it’s digging up what your specific audience wants to know. It’s talking to them as a friend, in your own unique way and voice. It’s keeping up with current trends in technology, but only so you can serve your audience better.

When you master these skills, your content strategy will lift you to success in no time.

More Resources:


Image Credits

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All screenshots taken by author, February 2020

Searchenginejournal.com

MARKETING

7 Best Websites To Get Beaver Builder Templates

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7 Best Websites To Get Beaver Builder Templates

If you’re like most people, you probably want to spend your time creating content, not fussing around with coding the design of your website.

That’s where Beaver Builder WordPress page builder plugin comes in. It’s a plugin that gives you the power to create beautiful, responsive websites without having to touch a line of code.

But even with Beaver Builder, there’s still some work involved in getting your site up and running. You need to choose a WordPress theme, install the Beaver Builder plugin, and then find amazing templates to use as a starting point for your own designs.

That’s why we’ve put together this list of the best websites to get Beaver Builder templates. No matter what kind of site you’re building, you’ll be sure to find a template that fits your needs.

Let’s get started!

What Is Required To Use Beaver Builder Templates?

Before we jump into the list of websites, it’s important to understand what is required to use Beaver Builder templates.

To use Beaver Builder, you need a self-hosted WordPress site. This means that you’ll need to purchase your own domain name and hosting plan. Once you have a self-hosted WordPress site, you can purchase the Beaver Builder Page Builder plugin.

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The Beaver Builder plugin is a paid plugin, but it does come with a 30-day money-back guarantee. So if you’re not happy with the plugin for any reason, you can always get a refund. In case your have fundraising issues, you can employ Fundraising Weekly newsletter strategy to cover the budget-related problems.

The Beaver Builder plugin is available in four yearly pricing plans, and each plan renews annually at a 40% discount:

  • Standard: $99
  • Pro: $199
  • Agency: $399
  • Ultimate: $546

Once you’ve purchased the Beaver Builder plugin, you’ll be able to access all of the templates that are available for the plugin.

Now that we’ve gone over what is required to use Beaver Builder, let’s jump into the list of websites where you can find some of the best templates to use for your own website creation!

Where To Find the Best Beaver Builder Templates

1. Beaver Builder

Of course, the best place to find templates for Beaver Builder is on the Beaver Builder website. Once you purchase the Page Builder plugin, you automatically gain access to their full spread of templates, which can be used with any theme.

They also recommend getting Beaver Builder Theme for the best results in your website creation.

Beaver Builder Theme has a host of features, including:

  • Access to a support team to help with any issues or problems that arise
  • SEO optimization
  • The use of Google Fonts
  • WooCommerce support
  • Community support

When you visit the Beaver Builder official site, you’ll find that their templates are divided into two categories — landing page templates and content page templates.

Landing page templates are designed to help you quickly create beautiful, conversion-optimized landing pages to make an amazing first impression on your website’s visitors. These templates can be used for a variety of purposes.

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Content page templates are designed to help you easily create content for your website. These templates can be used for a variety of different types of content, such as blog posts, about pages, services pages, and contact pages.

Each template comes with a live preview, so you can see exactly what the template looks like before you download it.

These templates are a great way to get started with Beaver Builder and see if it’s the right fit for you!

2. WPZOOM

The Beaver Builder Templates plugin by WPZOOM is a great way to get access to high-quality templates for your website, and it also pairs well with the WPZOOM Addons for Beaver Builder plugin.

This plugin offers a variety of beautiful, pre-designed content page and landing page templates, all of which are designed to help you easily bring the vision you have for your website to life. Additionally, the plugin offers a number of features akin to Beaver Builder to help make your website creation process even easier, including:

  • A drag and drop interface that makes it easy to add content to your templates
  • The ability to save your templates for future use
  • The ability to export your templates and share them with others
  • Ability to extend the page templates to different WordPress Themes

The WPZOOM Beaver Builder Templates plugin is available as a free, open-source version on WordPress.org.

3. Beaver Templates

Beaver Templates is a website that is devoted to providing high-quality templates for Beaver Builder. They have a wide variety of different types of templates available for download.

One thing to note about Beaver Templates is that they do charge for their templates — with a small selection of free templates.

In order to gain access to their templates, you must register for an account. They include a free plan called Beaver Kit and a paid plan called Beaver Elder, which grants you access to all of the templates they offer for a yearly fee of $149.

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If you decide on the free Beaver Kit plan, you’ll need to pay for each template you’d like to download. These range from $0 all the way up to around $60.

Beaver Templates is a great option if you’re looking for high-quality, professionally-designed templates for Beaver Builder.

4. ThemeForest

Another great resource for Beaver Builder templates is ThemeForest. They offer an extensive selection of templates that range from $7 up to $80. ThemeForest is a great option if you’re looking for a wide variety of different types of templates.

One thing to note about ThemeForest is that they don’t offer any free templates — you’ll need to purchase each template individually. However, they often offer different discounts, so be sure to keep an eye out for those!

Overall, ThemeForest is a great resource for finding high-quality Beaver Builder templates.  

5. Ultimate Addons

Ultimate Addons is a plugin that adds a plethora of different features to Beaver Builder. Ultimate Addons also has its own template library that you can access. To gain access to their template library, you must purchase one of their annual membership plans, which are typically on sale:

  • Ultimate Addons: $59
  • Essential Bundle: $169
  • Growth Bundle: $249

Their ever-growing template library includes a wide variety of options, including over 300 row and page templates — as well as complete, ready-to-use website templates.

If you’re looking for a wide selection of high-quality Beaver Builder templates, then Ultimate Addons is a great option to consider. They provide everything you need to get your website off the ground, including WooCommerce capabilities.

6. PowerPack Beaver Addons

PowerPack Beaver Addons is a website that offers over 350 unique Beaver Builder page and row templates. They feature an extensive selection of templates that are perfect for all kinds of businesses — it’s simply a matter of finding the perfect templates for your particular needs.

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Like Ultimate Addons, PowerPack Beaver Addons also offers a yearly membership plan that gives you access to their entire template library. Their plans are as follows:

  • WooPack: $47
  • PowerPack: $52
  • Combo: $99

PowerPack Beaver Addons also offers over 65 creative modules that are perfect for adding extra functionality to your Beaver Builder pages. They also provide tools, resources, and modules for WooCommerce, making PowerPack Beaver Addons a great option for those looking to create an online store.

7. Astra

Astra is a WordPress theme that is built specifically for page builders. It’s a great option for those who are looking for an all-in-one solution for their website needs.

Astra offers everything you need to get started with Beaver Builder, including pre-built templates, complete website demos, and a wide selection of plugins and add-ons. Their membership plans include:

  • Essential Bundle: $169
  • Growth Bundle: $249

Astra is a great option for those who are looking for an all-encompassing solution for building a beautiful website.

To Wrap Everything Up…

These are just a few of the best websites to get Beaver Builder templates. With so many great options out there, it’s easy to find the perfect templates for your needs. And with Beaver Builder’s drag-and-drop interface, you can easily customize your pages to create a truly unique website.

We hope you found this article helpful and informative, and we wish you all the best in your website creation.

Thank you for reading!

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