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Affiliate Link Building: How to Do It the Right Way



Affiliate link building is like commissioned sales for the 21st century.

The concept is simple: With an affiliate marketing program, brands and businesses select leading influencers to promote a service or product by using a unique affiliate link.

Affiliate link building provides businesses an opportunity to earn additional sales through user-generated content. Profits are shared with influencers based on the number of links clicked or purchases made.

3 Benefits of Affiliate Link Building

Affiliate marketing is an effective way to gain exposure, drive traffic, boost conversions, and increase sales.

Let’s take a look at the three main reasons your business should be using affiliate link building strategies.

1. Easy Tracking

Affiliate marketing tracking software monitors the affiliate program and tracks links. When your company joins an affiliate network, the network’s program tracks the numbers for you.

Being able to track the effectiveness of each campaign or influencer is an essential part of an effective affiliate marketing strategy.

Some affiliate marketing programs provide detailed reports based on different marketing tools used, such as text links or banners.

Affiliate Link Building: How to Do It the Right Way

2. Targeted Ads

If your business is running an in-house affiliate program, you have the freedom to accept influencers to join your program based on their reach and relevance.

When your business is partnered with an influencer through an affiliate network, there are steps in place to ensure that the influencer will reach your target audience through their content.

When an influencer creates new content using their affiliate link, their campaign (your advertisement) has the potential to reach your target audience in high volumes through channels like social media and the influencer’s website.

3. Cost-Effectiveness

Affiliate link building can boost conversions and increase sales with minimum effort and investment.

When setting your business’s marketing budget, consider these four costs for affiliate marketing:


Will you be running an in-house program, or joining an affiliate network?

Running an in-house program may be more expensive and take more time initially, but is lower-cost in the long run.

It gives your business full control over every aspect of the affiliate program and enables you to communicate directly with your influencers.

Joining an affiliate network is much cheaper to begin with, but might not be as cost-effective in the long run, since the network itself does take a fee.

This means a lot of the initial work is done for you, including selecting influencers, tracking, reports, and even issuing payments.

Affiliate Link Building: How to Do It the Right Way


Whether you choose to run an in-house program or join a network, your affiliate marketing program will require creatives.

That is, graphics and images for banners, copy for text links, videos and flash content, and any other tools that your influencers may use to promote your service or product.

Affiliate Link Building: How to Do It the Right Way

Product Feeds or Landing Pages

If you’re running an in-house program, provide a detailed product feed to your influencers, including product names and descriptions, prices, categories, and creatives associated with the product.

The product feed serves as a resource for influencers when they’re preparing a new campaign.

If your business is selling a service or has a limited number of products, another option is to set up a unique landing page for each influencer.

Affiliate Link Building: How to Do It the Right Way

Program Management & Compensation

Your business will need to hire an Affiliate Marketing Manager to:

  • Recruit and onboard influencers.
  • Create and monitor rules and policies.
  • Communicate with affiliates (or with the network).
  • Regularly update and optimize the affiliate program.
  • And more.

And you’ll need to compensate your influencers!

Profits are shared with influencers based on the number of links clicked or purchases made, at a rate that you choose.

Keep in mind that if the commission rate is too low, many influencers may opt-out.

How to Start Affiliate Link Building (Correctly)

Keep in mind that like any other marketing tactic, there’s a right way – and a wrong way – to start affiliate marketing.

Now that you understand why your business should be using affiliate link building strategies, let’s take a look at how to implement affiliate link building strategies.

1. Have a Plan

Your first step is to get organized.

Implementing any new marketing strategy without a plan of action is a recipe for disaster, and it isn’t any different for an affiliate marketing strategy.

Plan your budget, decide which platform you’ll use, determine how you’ll select influencers, and set your commission rates.

Create a timeline and a content calendar, design your creatives, and watch your competitors. The time you put into planning your strategy is invaluable and will set you up for success.

2. Communicate Consistently

Your Affiliate Marketing Manager should be an expert communicator.

They need to:

  • Be willing to reach out to your influencers personally.
  • Always keep your influencers updated on new products or campaigns.
  • Provide current copy and creatives.

Many companies use forums or private Facebook groups to communicate with their influencers.

3. Build Relationships

The Affiliate Marketing Manager needs to be willing to assist your influencers and provide support when needed.

Asking your affiliates questions and sending polls to request feedback will let them know that your business can be trusted, you’re listening, and you want to work with them.

When you begin affiliate marketing, your influencers are partnering with you. Their voice is your asset.

4. Be Open to Change

Monitoring and checking numbers and metrics is crucial to the success of an affiliate marketing program.

You need to be able to understand what works and what doesn’t, and you’ll have to make decisions based on new information about your KPIs and ROI.

Follow each campaign with a keen eye. Run some A/B tests with different campaigns and different influencers.

Using affiliate marketing doesn’t mean a business gets to sit back and watch while their numbers increase. Get involved and be open to making changes to your strategy.

It’s Time to Build Your Affiliate Marketing Strategy

Affiliate link building is a growing and ever-evolving channel of marketing that more brands and businesses are integrating into their overall marketing strategies.

There’s a lot of freedom with affiliate marketing: you decide which strategies to implement – and which influencers you want to work with – for your content and exposure.

Affiliate link building is about performance marketing, with a focus on content that is going to reach your target audience naturally, benefiting both your business and your affiliates.


Timeframe: Month 8, then ongoing monthly

Results detected: 4-12 months

Average links per month: 30


  • Affiliate marketing platform
  • Affiliate marketing tracking software


  • Easy tracking
  • Targeted Ads
  • Cost-effectiveness


5 Ways To Grow Your Affiliate Marketing Side Hustle On Instagram



5 Ways To Grow Your Affiliate Marketing Side Hustle On Instagram

Side hustles are a great way to boost your income, and sometimes they even turn into something more than a side hustle, making them definitely worth a shot for anyone interested. 

But where does one begin on the side hustle journey? And which side hustles are the best to try out?

We’ve got it all laid out here in a helpful guide to side hustles! 

Specifically, we’ll talk about how affiliate marketing is one of the best options, especially if you’d like to use Instagram as one of your main tools. Insta can be a great way to reach your audience, especially when undertaking affiliate marketing. 

So let’s dive right into how you can do exactly that!

5 ways to win on Instagram with affiliate marketing

Want to win at affiliate marketing? 

It can be a valuable undertaking if you know what you’re doing – essentially, you earn commission on products by promoting them to followers on social media. 

Here are some of our hot tips for making your affiliate marketing journey a success:

1. Add an affiliate link to your Instagram bio

When using affiliate marketing as a side hustle, it’s important to utilize Instagram’s link in bio feature. Here, you can provide a link to whatever products you’re promoting so your followers will have easy access to purchase them. And this is good for you because the more followers that purchase the products you’re promoting, the more money you’ll earn via commissions!


Although Instagram only allows each account to provide a single link in its bio, there are tools that allow you to turn one link into multiple. Essentially, when a user clicks on the link in your bio, they’ll be taken to a list of links that you have created. That’s where you can link multiple products or websites at one time.

2. Tag affiliate products as paid partnerships

Using the paid partnership feature on Instagram helps to establish you as an affiliate marketer or influencer. 

When other users view your posts, they’ll see that you participate in paid partnerships, which gives you credibility as an influencer as well as promotes transparency between you and your audience.

When other brands view your posts and see that you participate in paid partnerships, they’re likely to be more interested in working with you as an affiliate marketer. And, when your followers see that a post is labeled as a paid partnership, they’ll likely be more inclined to check out what you’re promoting in the post, especially if you have a follower base that adheres closely to what you recommend.

3. Create content on product tutorials

Tutorials are all the rage these days – everyone seems to love watching them, especially with the rise in short-form video content. Use this to your advantage when promoting products!

If you’re looking to promote a particular product to your audience, try filming a tutorial on how to use it. This will get people familiar with the product, raise their curiosity, and overall increase their interest and likelihood of purchasing.


Plus, when your followers see you film a tutorial for a product, they’ll be seeing you use the product. This confirms that you actually use the products you promote, rather than just creating content that entices other people to buy the items. 

People love to see “real-life” content, so sometimes a video filmed in your own kitchen resonates better than a photoshoot from an idyllic location.

4. Optimize your hashtags

Hashtags are one of the most valuable tools in your arsenal as a social media content creator! Social-media-based side hustles thrive on proper hashtag use, so make sure you’re using this feature to your advantage. 

Reels 2

When promoting a product, make sure that you select hashtags related to that product or related to the audience that you are targeting. This will ensure that your post is promoted among the proper market of users. 

It’s important that each of your posts has a unique set of hashtags – recycling the same tags over and over won’t get you anywhere. So, ensure that the hashtags you use on each post and story are relevant not only to your own account, but also to the specific product you’re promoting. 

5. Track affiliate performance

One of the best parts about using Instagram for side hustles is that the app allows you to track the performance of all of your posts. The insights provided by Instagram are thorough and help you to keep an eye on how well each of your posts is received – so make sure to take advantage of this feature!

Using Instagram’s analytics, you can compare and contrast how successful your affiliate marketing posts are. This allows you to experiment with various techniques and determine which ones work best for you.

How to get started

Sold on the idea of affiliate marketing? 

Here’s how you can get started! 

1. Switch to creator

The first step you’ll want to take in this process is to switch your account into creator mode. In order to do this, simply navigate to the settings on your personal profile. Then select “account” and then “switch to professional account.” From there, all you need to do is select “creator.”


Now, you’ve got a professional creator account! 

This will give you the ability to track the analytics and insights on the performance of your account’s posts, and your account will appear more official to viewers. You’ll also be able to learn more about your followers, create a contact button, and create promotions to reach a wider audience.

2. Focus on growing your followers

When using Instagram for an affiliate marketing side hustle, it’s important to ensure that you are reaching a sizeable audience. Without a significant amount of followers, your product promotions likely won’t be very successful. 

In order to grow your audience and boost the success of your account, we recommend using a growth service like Kicksta.


Kicksta is an Instagram growth service that prides itself on providing organic growth to its customers. It’s a good idea to employ a service that promotes natural growth on the app, as this will lead you to reach a wider audience of genuine followers who are interested in your content and, therefore, more likely to purchase the products that you promote. 

3. Pick the right affiliate partners

When starting out in affiliate marketing, it can feel exciting and overwhelming, and you may want to jump at every opportunity for a partnership that presents itself. However, it’s a good idea to be selective about the brands that you choose to work with. 

As an affiliate marketer, you’ll be developing a social media presence that is a reflection of who you are. Therefore, you should only promote products that fall in line with your personal branding as well as the values that you want to promote on your page. 

When determining which brands you’ll partner with, consider what your page stands for. Are you a health and wellness account? Fashion and beauty? Family-based? Travel? Each of these is a unique sort of branding, and certain products will align better with some accounts than with others. So make sure that you carefully craft a list of affiliate partners who work well with the branding you’ve developed for your own page.

4. Share your unique link

As an affiliate marketer, you’ll receive a unique link from your affiliate program. This is the link that your followers will click when looking into the products that you’re promoting. It’s important for you to share this link specifically, as it’ll allow your affiliate program to track your performance as a marketer. 

Your affiliate program will be able to track the sales, clicks, and commissions garnered from your unique link, which is important to your success as an affiliate marketer. So, when looking to grow a successful side hustle in this area, it’ll be important to boost this link to make sure that your followers use it as much as possible!

Ready, set, market!

Are you geared up to create a successful affiliate marketing side hustle now? 

We hope that this article has been helpful in developing your understanding of the value of using Instagram for affiliate marketing. 

Among all the side hustles that you can choose from, affiliate marketing can certainly be a lucrative – and fun – option! 

So, why not give it a shot? Keep these tips in mind, and refer back to this article for guidance throughout the process. And, of course…Good luck!

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