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AFFILIATE MARKETING

Affiliate Link Building: How to Do It the Right Way

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Affiliate link building is like commissioned sales for the 21st century.

The concept is simple: With an affiliate marketing program, brands and businesses select leading influencers to promote a service or product by using a unique affiliate link.

Affiliate link building provides businesses an opportunity to earn additional sales through user-generated content. Profits are shared with influencers based on the number of links clicked or purchases made.

3 Benefits of Affiliate Link Building

Affiliate marketing is an effective way to gain exposure, drive traffic, boost conversions, and increase sales.

Let’s take a look at the three main reasons your business should be using affiliate link building strategies.

1. Easy Tracking

Affiliate marketing tracking software monitors the affiliate program and tracks links. When your company joins an affiliate network, the network’s program tracks the numbers for you.

Being able to track the effectiveness of each campaign or influencer is an essential part of an effective affiliate marketing strategy.

Some affiliate marketing programs provide detailed reports based on different marketing tools used, such as text links or banners.

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Affiliate Link Building: How to Do It the Right Way

2. Targeted Ads

If your business is running an in-house affiliate program, you have the freedom to accept influencers to join your program based on their reach and relevance.

When your business is partnered with an influencer through an affiliate network, there are steps in place to ensure that the influencer will reach your target audience through their content.

When an influencer creates new content using their affiliate link, their campaign (your advertisement) has the potential to reach your target audience in high volumes through channels like social media and the influencer’s website.

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3. Cost-Effectiveness

Affiliate link building can boost conversions and increase sales with minimum effort and investment.

When setting your business’s marketing budget, consider these four costs for affiliate marketing:

Platform

Will you be running an in-house program, or joining an affiliate network?

Running an in-house program may be more expensive and take more time initially, but is lower-cost in the long run.

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It gives your business full control over every aspect of the affiliate program and enables you to communicate directly with your influencers.

Joining an affiliate network is much cheaper to begin with, but might not be as cost-effective in the long run, since the network itself does take a fee.

This means a lot of the initial work is done for you, including selecting influencers, tracking, reports, and even issuing payments.

Affiliate Link Building: How to Do It the Right Way

Creatives

Whether you choose to run an in-house program or join a network, your affiliate marketing program will require creatives.

That is, graphics and images for banners, copy for text links, videos and flash content, and any other tools that your influencers may use to promote your service or product.

Affiliate Link Building: How to Do It the Right Way

Product Feeds or Landing Pages

If you’re running an in-house program, provide a detailed product feed to your influencers, including product names and descriptions, prices, categories, and creatives associated with the product.

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The product feed serves as a resource for influencers when they’re preparing a new campaign.

If your business is selling a service or has a limited number of products, another option is to set up a unique landing page for each influencer.

Affiliate Link Building: How to Do It the Right Way

Program Management & Compensation

Your business will need to hire an Affiliate Marketing Manager to:

  • Recruit and onboard influencers.
  • Create and monitor rules and policies.
  • Communicate with affiliates (or with the network).
  • Regularly update and optimize the affiliate program.
  • And more.
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And you’ll need to compensate your influencers!

Profits are shared with influencers based on the number of links clicked or purchases made, at a rate that you choose.

Keep in mind that if the commission rate is too low, many influencers may opt-out.

How to Start Affiliate Link Building (Correctly)

Keep in mind that like any other marketing tactic, there’s a right way – and a wrong way – to start affiliate marketing.

Now that you understand why your business should be using affiliate link building strategies, let’s take a look at how to implement affiliate link building strategies.

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1. Have a Plan

Your first step is to get organized.

Implementing any new marketing strategy without a plan of action is a recipe for disaster, and it isn’t any different for an affiliate marketing strategy.

Plan your budget, decide which platform you’ll use, determine how you’ll select influencers, and set your commission rates.

Create a timeline and a content calendar, design your creatives, and watch your competitors. The time you put into planning your strategy is invaluable and will set you up for success.

2. Communicate Consistently

Your Affiliate Marketing Manager should be an expert communicator.

They need to:

  • Be willing to reach out to your influencers personally.
  • Always keep your influencers updated on new products or campaigns.
  • Provide current copy and creatives.

Many companies use forums or private Facebook groups to communicate with their influencers.

3. Build Relationships

The Affiliate Marketing Manager needs to be willing to assist your influencers and provide support when needed.

Asking your affiliates questions and sending polls to request feedback will let them know that your business can be trusted, you’re listening, and you want to work with them.

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When you begin affiliate marketing, your influencers are partnering with you. Their voice is your asset.

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4. Be Open to Change

Monitoring and checking numbers and metrics is crucial to the success of an affiliate marketing program.

You need to be able to understand what works and what doesn’t, and you’ll have to make decisions based on new information about your KPIs and ROI.

Follow each campaign with a keen eye. Run some A/B tests with different campaigns and different influencers.

Using affiliate marketing doesn’t mean a business gets to sit back and watch while their numbers increase. Get involved and be open to making changes to your strategy.

It’s Time to Build Your Affiliate Marketing Strategy

Affiliate link building is a growing and ever-evolving channel of marketing that more brands and businesses are integrating into their overall marketing strategies.

There’s a lot of freedom with affiliate marketing: you decide which strategies to implement – and which influencers you want to work with – for your content and exposure.

Affiliate link building is about performance marketing, with a focus on content that is going to reach your target audience naturally, benefiting both your business and your affiliates.

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Summary

Timeframe: Month 8, then ongoing monthly

Results detected: 4-12 months

Average links per month: 30

Tools:

  • Affiliate marketing platform
  • Affiliate marketing tracking software

Benefits:

  • Easy tracking
  • Targeted Ads
  • Cost-effectiveness

AFFILIATE MARKETING

Start an Affiliate Marketing Side Hustle to Bring in Passive Income

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Start an Affiliate Marketing Side Hustle to Bring in Passive Income


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

As an entrepreneur, your primary business doesn’t always hit the black right away. As such, it can be smart to find ways to generate passive income to support your business. There are many ways to earn passive income, but affiliate marketing is an especially valuable one that can also pay dividends for your primary business. Don’t know how to get started? Check out The Step-by-Step Affiliate Marketing Mastery Bundle.


StackCommerce

This six-course bundle gives you a basic introduction to affiliate marketing, highlighting valuable strategies and best practices that you can employ to earn some extra money while hardly lifting a finger after setting up your funnels.

When you first start out, you’ll learn the basic concepts of affiliate marketing, understanding the different types of sites and compensation models. You’ll discover and apply to a variety of affiliate programs and begin to understand what kinds of products and articles you want to cover. You’ll also get a small crash-course in SEO, learning how to do the right kind of keyword research to generate traffic and clicks on your links.

As you progress, you’ll learn what to look for to find the highest converting affiliate offers and discover how to create the highest converting option pages. You’ll get a step-by-step walkthrough of how to convert traffic into commissions and learn how to siphon high-quality, targeted traffic to the places you want. You’ll learn how to troubleshoot your affiliate network to ensure it’s optimized and meets your income expectations. And, finally, you’ll learn how to actually recruit affiliates yourself to help skyrocket your sales and commissions. 

Earn some extra income without spending tons of time on lift. Right now, you can get The Step-by-Step Affiliate Marketing Mastery Bundle on sale for just $29.99 for a limited time.

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Prices subject to change.



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