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Comcast Spotlight rebranded as Effectv

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Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding emphasises the commitment to delivering measurable results.

According to Comcast, the unit had a evolution, over the past year, with the rollout of new data-driven TV advertising strategies, targeting and attribution products, cross-screen capabilities and a self-service buying platform for advertisers.

“Our new name, Effectv, reflects our commitment to drive better performance for our advertising clients,” said Marcien Jenckes, President, Comcast Advertising. “By applying data to television advertising in new ways, across all screens, and making it easier to buy than ever before, we’re transforming TV advertising. We combine the targeting and measurement of digital, with the reach and impact of television – an unbeatable combination.”

As part of the rebrand, Comcast also announced the launch of two new products:

Audience Intelligence

Audience Intelligence enables advertisers to plan and run data-informed linear TV schedules.

Addressable Full Availis

Addressable Full Availis is a linear TV product that enables advertisers to target custom audience segments at the household level.

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How to Play Roulette at Top Online Casinos

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How to Play Roulette at Top Online Casinos

Given that it is easily regarded as one of the most popular casino games you can play online, everybody should have a crack at roulette. However, learning how to place bets on the famous wheel-based gambling game is trickier than it sounds for those not in the know. Fortunately, we can help you get set up in no time with our handy guide to playing roulette online. Here are the steps you need to take to start playing today…

Know Your Odds and Bets

Firstly, be prepared that there are both inside bets and outside bets in roulette, and you’re going to need to familiarise yourself with them if you want to play. Some are easier to grasp than others. For instance, it is perfectly possible to find yourself playing with even money bets, like red, black, odds and evens. However, bets like corners and streets require a bit more effort. Alongside learning what each of these means, you should also be prepared to understand the probability of success and the odds of each of these bets.

Place Your Chips Carefully

Where you place your chips on the betting board is essential in roulette. Put them in the wrong spot, and you’re in trouble. For instance, corner bets require you to put your chips on the intersecting line between four numbers. Learn the precise place to put your bets down before you start doing so. By learning about chip placement ahead of time, you can avoid any mistakes when betting.

Beware of Betting Windows

You should always be wary of betting windows. In a typical RNG (random number generator) roulette game, this is unlikely to be an issue. However, as soon as you start betting in live dealer games, there will be a betting window that you’ll have to contend with. This is because there are other people playing. Be sure that your bet falls inside the betting window or you could end up running out of time.

Await the Inevitable Drop and Spin

Once you’ve identified the bets you want to make, placed your chips and done so in a timely manner, you’ll be ready to play. It is the croupier (dealer) that will ultimately decide when the game commences. Once it does, the roulette wheel will spin (if it isn’t already), and a ball will be dropped inside it. After this, you’ll have nothing to do but wait to see which pocket the ball lands in. If you’re lucky, it will land in one which is favourable to your bet.

Collecting Your Winnings

While playing roulette online, it is entirely possible to pocket winnings stretching from 1:1 (also known as even money) up to 35:1. Ultimately, the amount you can win depends on the bet you’ve made, in which pocket the balls lands in relation to that bet, and the amount you’ve bet. Finally, the total amount paid is proportional to your stake.

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