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Facebook Announces Program to Help News Sites

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Facebook announced a new feature called Facebook News. Facebook News was created in partnership with the journalism industry. Given Facebook’s popularity, Facebook News may become a significant source of audience growth for publishers.

Facebook News Has Five Features

Facebook will make the news accessible via a News tab. Within this tab users will be able access news through four features and be able to personalize the news with a fifth Facebook News feature.

One of the features is the “Today’s Stories” section that highlights the top stories of the day. Journalists didn’t trust Facebook’s algorithms to select the news of the day. So the top featured news will be manually curated by a dedicated team of journalists.

Facebook will also make it easier for users who pay for subscriptions to be able to access their news straight from Facebook.

These are the five features:

Today’s Stories
chosen by a team of journalists to catch you up on the news throughout the day

Personalization
based on the news you read, share and follow, so you can find new interests and topics and Facebook News is fresh and interesting every time you open it

Topic sections
to dive deeper into business, entertainment, health, science & tech, and sports

Your Subscriptions
a section for people who have linked their paid news subscriptions to their Facebook account

Controls
to hide articles, topics and publishers you don’t want to see “

What Kinds of News Publishers Will be Shown?

Facebook News has created four categories of publishers:

  1. General News
  2. Topical News
  3. Diverse News
  4. Local News

General News
are publishers who address the wide range of news from sports, politics, etc.

Topical News
are publishers that are specific to a vertical. Users will have access to news verticals such as science, sports, entertainment and receive news specific to those verticals.

Diverse (?)
This category provides news along racial and ethnic divisions. Diversity means more than just ethnicity and skin color.

Curiously, Facebook excludes LGBT news. Perhaps they are following Google’s lead in excluding sexual orientation but it seems odd to exclude what is generally estimated to be 4.5% of the population and higher.

Not only does Facebook exclude LGBT news, Facebook has come under fire for including Breitbart, an organization tat is reported by The Guardian to promote “extreme rightwing narratives and conspiracy theories.

Which Publishers are Eligible for Facebook News

Facebook has guidelines for inclusion https://www.facebook.com/help/publisher/270254993785210 In addition to these guidelines Facebook requires publishers to not violate community standards like clickbait, scraped content and misinformation.

Local News on Facebook

Facebook will begin with a test group of local news providers in ten areas.

The initial ten cities included in Facebook Local News are:

  1. New York
  2. Los Angeles
  3. Chicago
  4. Dallas-Fort Worth
  5. Philadelphia
  6. Houston
  7. Washington DC
  8. Miami
  9. Atlanta
  10. Boston

Facebook local news will eventually expand to over 6,000 cities U.S. towns and cities.

Takeaway

Facebook News represents an opportunity to grow their audience from a brand new source. It allows news organizations to obtain subscribers and maintain that subscription model on Facebook.  Facebook News, developed in consultation with the news industry, appears to be a balanced approach between the needs of journalism and those who wish to read news.

Read announcement here
https://newsroom.fb.com/news/2019/10/introducing-facebook-news/

Learn how Facebook News will work:
https://www.facebook.com/news/howitworks

News Page registration overview:
https://www.facebook.com/help/publisher/377680816096171

Register your news site with Facebook News
https://www.facebook.com/help/publisher/316333835842972

Searchenginejournal.com

MARKETING

How to Use UX Research to Help Your Company Grow: 3 Proven Tips

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How to Use UX Research to Help Your Company Grow: 3 Proven Tips

Who knows your target audience better than your team? Your clients themselves. Users with their demands, likings, and desires are mostly the voices that go unnoticed as companies seek to have a smooth user experience.

Having a good team’s commitment, enthusiasm, and hard work will not compensate for the gap in knowledge between what your customers need and what your team believes they will require.

User experience (UX) research overpasses this imbalance throughout the UX design process, making sure that your company ends up saving resources, expanding loyalty, and providing the best UX for each and every user. Discover more about UX research, its solid business importance, and what to test first.

How can organizations employ UX research?

User experience research focuses on ensuring that your customers have a pleasurable interaction while using your service or product. It is critical to consider UX research from the start of any project, as making changes later can be costly and time-consuming.

Here are some ideas for how businesses can perform UX research:

  • Ensure that you know who your intended audience is and what they require from your service or product.
  • Spend some time learning about the user journey — what actions do they take to accomplish a task? Where do they become perplexed or disappointed?
  • Data and feedback should be used to continuously enhance the user experience. Check your product or service with actual users on a regular basis and take note of their feedback.
  • Don’t start from the beginning. To get started, there are various off-the-shelf methods and digital options for UX research.
  • Ensure that your project has adequate resources.

Three useful practices in UX research

The UX research method plays an important role in your analysis. You need to consider the pros and cons of different techniques. For example, there are methods that are cheap and easy but can take a lot of time when it comes to analysis.  Another limitation is your available resources, which will dictate when, how much and what type of UX research you can do. We selected  a couple of methods for you that combine affordability and quality at the same time. Let’s take a closer look at each of them.

Usability testing

The process of evaluating a product or service by checking it with actual users is referred to as usability testing. Throughout a test, respondents will typically attempt to finish basic tasks while observers witness, listen, and take down notes. The goal is to pinpoint any design flaws, gather qualitative and quantitative data, and assess the person involved in overall product satisfaction.

Usability testing allows both design and development teams to discover issues prior to them being programmed. The sooner problems are discovered and resolved, the less pricey the modifications will be in aspects of both staff time and potential schedule impact.

UX survey

Among the most widespread UX research methods for gathering both qualitative and quantitative feedback from your customers is the UX survey. It assists you in better comprehending customer habits and determining what appears to work and what does not, allowing you to prioritize adjustments to your product’s UX.

UX surveys provide a cost-effective way for a SaaS business offering long-term growth to gather customer feedback and make data-driven judgments. UX surveys can help you identify conflicting points in your product’s UX design and provide you with the information you need to improve the user experience.

Session Recording

Session recording is a descriptive research tool that records website visitor surfing sessions in real-time, allowing you to observe the recordings afterward to gain a deeper visitor behavior perspective. It allows marketers to comprehend a user’s entire route on their website, which includes clicks, scrolls, and mouse movements, among other things.

Session recording enables detailed evaluation and study of visitors’ browsing activity, the realization of experience breakage, and the identification of friction sectors, which then aids in the repair of what is damaged and the optimization of UX, resulting in higher conversion rates.

Session recording records your users’ actual life cycle on your webpage so you can find out which parts of it lure them the most, pushes them deeper into the sales funnel or causes them to fall out, diverts attention from a page’s primary CTA, resulting in low sales, and so on. Such information allows you to make confident, data-driven strategic decisions.

What are the consequences of skipping UX research?

Companies recognize the consequences of bad decisions: lost money, time, brand image, and occasionally even the entire organization.

Trying to skip user research will frequently result in poor corporate strategy based on anything other than factual customer feedback, such as:

  • Preoccupation with fashion and design trends. Designers are frequently enamored with the newest trends and believe that if they do not implement them, they really aren’t in tune with the times.
  • Emotional commitment. Creators and product owners frequently allow their own emotions to affect their capacity to recognize where enhancements could be made.
  • Personal views. Many executives generate decisions based on deeply held values and allow their egos to take precedence over acknowledging user needs.

In the end, it is clear that implementing UX design can benefit companies in a variety of ways. In addition to increasing customer satisfaction and conversions, it can also contribute to lowering support and product production costs.

Moreover, satisfied clients are more likely to participate in favorable word-for-word marketing, which can support attracting additional business. As a result, companies that invest in UX design can anticipate seeing remarkable long-term growth.

No time to underestimate UX

In this blog we have considered a simple but important part of UX research. There are many other methods of conducting this analysis, but you can start with the basics. There is no need to doubt the importance and usefulness of UX research, so we advise you to start implementing it today!

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