Connect with us

MARKETING

Facebook Announces Program to Help News Sites

Published

on

Facebook announced a new feature called Facebook News. Facebook News was created in partnership with the journalism industry. Given Facebook’s popularity, Facebook News may become a significant source of audience growth for publishers.

Facebook News Has Five Features

Facebook will make the news accessible via a News tab. Within this tab users will be able access news through four features and be able to personalize the news with a fifth Facebook News feature.

One of the features is the “Today’s Stories” section that highlights the top stories of the day. Journalists didn’t trust Facebook’s algorithms to select the news of the day. So the top featured news will be manually curated by a dedicated team of journalists.

Facebook will also make it easier for users who pay for subscriptions to be able to access their news straight from Facebook.

These are the five features:

Today’s Stories
chosen by a team of journalists to catch you up on the news throughout the day

Personalization
based on the news you read, share and follow, so you can find new interests and topics and Facebook News is fresh and interesting every time you open it

Topic sections
to dive deeper into business, entertainment, health, science & tech, and sports

Your Subscriptions
a section for people who have linked their paid news subscriptions to their Facebook account

Controls
to hide articles, topics and publishers you don’t want to see “

What Kinds of News Publishers Will be Shown?

Facebook News has created four categories of publishers:

  1. General News
  2. Topical News
  3. Diverse News
  4. Local News
See also  Facebook will pay $650 million to settle class action suit centered on Illinois privacy law

General News
are publishers who address the wide range of news from sports, politics, etc.

Topical News
are publishers that are specific to a vertical. Users will have access to news verticals such as science, sports, entertainment and receive news specific to those verticals.

Diverse (?)
This category provides news along racial and ethnic divisions. Diversity means more than just ethnicity and skin color.

Curiously, Facebook excludes LGBT news. Perhaps they are following Google’s lead in excluding sexual orientation but it seems odd to exclude what is generally estimated to be 4.5% of the population and higher.

Not only does Facebook exclude LGBT news, Facebook has come under fire for including Breitbart, an organization tat is reported by The Guardian to promote “extreme rightwing narratives and conspiracy theories.

Which Publishers are Eligible for Facebook News

Facebook has guidelines for inclusion https://www.facebook.com/help/publisher/270254993785210 In addition to these guidelines Facebook requires publishers to not violate community standards like clickbait, scraped content and misinformation.

Local News on Facebook

Facebook will begin with a test group of local news providers in ten areas.

The initial ten cities included in Facebook Local News are:

  1. New York
  2. Los Angeles
  3. Chicago
  4. Dallas-Fort Worth
  5. Philadelphia
  6. Houston
  7. Washington DC
  8. Miami
  9. Atlanta
  10. Boston

Facebook local news will eventually expand to over 6,000 cities U.S. towns and cities.

Takeaway

Facebook News represents an opportunity to grow their audience from a brand new source. It allows news organizations to obtain subscribers and maintain that subscription model on Facebook.  Facebook News, developed in consultation with the news industry, appears to be a balanced approach between the needs of journalism and those who wish to read news.

See also  Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools

Read announcement here
https://newsroom.fb.com/news/2019/10/introducing-facebook-news/

Learn how Facebook News will work:
https://www.facebook.com/news/howitworks

News Page registration overview:
https://www.facebook.com/help/publisher/377680816096171

Register your news site with Facebook News
https://www.facebook.com/help/publisher/316333835842972

Searchenginejournal.com

MARKETING

5 Reasons You Should Start Using Influencers to Create Content for You

Published

on

5 Reasons You Should Start Using Influencers to Create Content for You


Imagine spending 3, 5, 7, 10 years creating content about topics you love out of pure passion. Working through decision fatigue on what to create, what platform to focus on building, and not knowing the latest marketing monetization strategies to actually make money. Only creating from a place of inspiration because you care and have a message to share for years before making a dime. The dedication and consistency is what builds audiences that LOVE your media channels, listening, watching, liking, and sharing your content on a regular basis. That’s what majority of influencers have done to build their channels. 

So why work with influencers to create content for you: 

Reason #1: Audience  

If you are looking to break into a new audience and build brand awareness working with an influencer is a good path to explore. An influencer knows it’s audience better than any SEO search so they know what content to create that will motivate, inspire, and trigger to get a response. They’ve built trust through years of content creation and testing out new ideas to engage their audience.    

Reason #2: Creative 

When you find the right influencer to work with they can be an extension to your business adding to the creative content department. Creative content is a pain point in a lot businesses and why organizations for years have paid big buck to marketing agencies to take this off their hands to make the commercial, promo video, and ads. When you have someone who’s outside of the organization, who’s built an audience, and can play in their strength it will be an added value to any brand and business.  

See also  Google Shows How to Create Web Stories in 5 Steps

Reason #3: Dynamic 

It’s not just any content that’s being created from influencers, it’s dynamic! Ideally, working with an influencer they are coming to the table with ideas for videos, social media, and ad content that will seamlessly incorporate the brand into their audience. Since they know their audience best let them lead this conversation and find a common working ground to let them move forward on their ideas. This type of content is the win-win-win for the brand, the audience, and the influencer’s media channels. 

Reason #4: Consistency 

Consistent content with any media channel is key to creating brand awareness for a business. When you have an influencer who’s outside of the organization not distracted by the day to day operations of a company, leaving them to create consistent dynamic content is something most brands didn’t even know they needed. 

Reason #5: Strategic 

It’s a strategic move for an organization to outsource content creation to an influencer who’s put in the creative work to build an audience. It’s an immediate traffic source to tap into and create brand awareness. There’s an opportunity to put paid marketing dollars behind the content and boost it’s engagement creating more opportunity for a brand. 

On average it takes a person 5-7 impressions to link a brand’s logo to the company. Add in another 7 impressions for them to remember it in the abyss of brands that are being marketed to them daily. When you work with an influencer to create dynamic consistent content you’re increasing your odds of your brand being recognized faster and identified by a trusted source. Good luck on your road to content creation with influencers!   

Valerie Viramontes

Valerie Viramontes is a purpose-driven entrepreneur, women’s and girls empowerment leader, conscious marketing expert, media strategist, and founder of V2 Solutions & Girl Hacks.

See also  Google Rich Snippets Image Bug Returns

Valerie created her boutique agency specializing in product launches and sponsorships for health conscious podcasters, influencers, and wellness companies. She uses her experience to create win-win-win deals for her clients, brands, and audiences. This has put her behind launches of companies and products with sales into the millions working with brands like Spartan Races, Barbell Shurgged, The Strong Coach, Complete Human and so many more! 

In Valerie’s free time she is a catalyst to remind young women of their inherent wisdom, intuition and power, and guide them to access the confidence within to make healthy choices in their lives. Add in hiking, dancing, reading, exploring new places to eat and she’s in her happy place!



Source link

Continue Reading

MARKETING

Data and privacy concerns grow among consumers

Published

on

Data and privacy concerns grow among consumers


Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December by GroupM’s Audience Origin (formerly LivePanel) and included 1,000 U.S. consumers.

The findings indicated a decline in the number of consumers who feel comfortable sharing their data on health tracker apps or to allow smart home devices to automatically order refills for household items.

Sharing info. Over three quarters (77%) of respondents strongly or somewhat agreed with the statement: “I worry about how companies use my personal data online.” This was up from 72% in last year’s report.

Also, only a small percentage of consumers believe that the company who makes a device in the home, or its software, should have access to the data. That number is 5.4% in the current study, down from 6.9% in the previous one.

Read more: Predictions 2022: Data strategy and privacy

New tech. Consumers are less enamored with new technology in their house. Only 51% of respondents in the survey agreed with the statement: “It’s important my household is equipped with the latest technology.” The survey the previous year had 54% agree.

Also, 32% somewhat or completely agreed that new tech “confuses me,” up from 28% the year before.

Why we care. In this study, the numbers appear to be consistently in the 5% range for drop in consumer sentiment around privacy, data and new technology.

It’s not a massive drop, but it’s not nothing either. Individual brands can overcome this barrier by managing a better conversation with their customers about their privacy and data practices.

See also  Google Rich Snippets Image Bug Returns

Take, for instance, the wide disparity in the way email subscriptions are managed. Some brands offer a one-click unsubscribe, while others hide the option behind a number of additional screens and questions. Marketers can cut through with transparency, and the ones that do will be ahead of the game as privacy law catches up in the states.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



Source link

Continue Reading

MARKETING

Trending in Marketing: Content Marketing Trends to Carry You Through 2022

Published

on

Trending in Marketing: What Trends Are Coming in 2022


  1. We all know that women stereotypically shop more, but what about men? 75% of men are planning to spend more in 2022, Pinterest explains their study on why.
  2. Vertical scrolling is a feature on almost every social media platform, it’s what the common consumer is most familiar with. Instagram plans on taking their story feed vertical as well, giving the app a more “TikTok feel.”
  3. The graphic design niche isn’t for everyone, it’s hard to keep up with what’s what in the field. Here are 12 upcoming graphic design trends to keep you at the top of your game all 2022.
  4. The rules of SEO seem to change more than the Instagram algorithm, making it feel more like there are no rules at all. Could there be a “Best Word Count for SEO?”



Source link

See also  B2B Marketing Trends That Are Set to Rule in 2022
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending