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Facebook Introduces 3 New Ad Reporting Tools

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In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance.

Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers.

With this data, advertisers can better understand how ads are performing, which demographics they’re reaching, and where the most conversions are coming from. Here’s more about the new ad reporting tools.

Cross-Account Reporting

Cross-account reporting allows advertisers to see metrics from multiple ad accounts all in one place. This includes data such as reach, impressions, and conversions.

”This reporting surface serves as a one-stop shop for a clear, concise report on your business’ performance and will allow you to save time that was previously spent manually building reports.”

Related: 7 Unexpected Tips That Will Make Your Facebook Ads More Effective

Custom Metrics

Advertisers will have the option to build their own custom metrics in order to track more of the data they care most about. Custom metrics can be created once and used across all reports.

Facebook Introduces 3 New Ad Reporting Tools

Facebook Introduces 3 New Ad Reporting Tools

Related: The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be

Conversion Path Reporting

Facebook launched Conversion Paths earlier this year to help businesses track the multiple interactions a single customer may have before making a purchase. To accompany this feature, Facebook is now rolling out conversion path reporting.

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“According to a Facebook-commissioned Ipsos study, in 2018, shoppers used a variety of channels – from online to print to television – to shop and get inspiration for holidays gifts. To better understand if you’re reaching these shoppers, you’ll need insight into the conversion paths across these channels and publishers.”

Conversion path reporting allows advertisers to view the publishers in the most frequent conversion paths across channels and devices. With this data, advertisers can identify the most impactful conversion paths.

Facebook acknowledges that cross-channel and cross-device measurement is a top priority for marketers. The company will continue to evolve its measurement solutions to address these priorities.

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FACEBOOK

Facebook fighting against disinformation: Launch new options

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Meta, the parent company of Facebook, has dismantled new malicious networks that used vaccine debates to harass professionals or sow division in some countries, a sign that disinformation about the pandemic, spread for political ends, is on the wane not.

“They insulted doctors, journalists and elected officials, calling them supporters of the Nazis because they were promoting vaccines against the Covid, ensuring that compulsory vaccination would lead to a dictatorship of health,” explained Mike Dvilyanski, director investigations into emerging threats, at a press conference on Wednesday.

He was referring to a network linked to an anti-vaccination movement called “V_V”, which the Californian group accuses of having carried out a campaign of intimidation and mass harassment in Italy and France, against health figures, media and politics.

The authors of this operation coordinated in particular via the Telegram messaging system, where the volunteers had access to lists of people to target and to “training” to avoid automatic detection by Facebook.

Their tactics included leaving comments under victims’ messages rather than posting content, and using slightly changed spellings like “vaxcinati” instead of “vaccinati”, meaning “people vaccinated” in Italian.

The social media giant said it was difficult to assess the reach and impact of the campaign, which took place across different platforms.

This is a “psychological war” against people in favor of vaccines, according to Graphika, a company specializing in the analysis of social networks, which published Wednesday a report on the movement “V_V”, whose name comes from the Italian verb “vivere” (“to live”).

“We have observed what appears to be a sprawling populist movement that combines existing conspiratorial theories with anti-authoritarian narratives, and a torrent of health disinformation,” experts detail.

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They estimate that “V_V” brings together some 20,000 supporters, some of whom have taken part in acts of vandalism against hospitals and operations to interfere with vaccinations, by making medical appointments without honoring them, for example.

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Change on Facebook

Facebook announces news that will facilitate your sales and purchases on the social network.

Mark Zuckerberg, the boss of Facebook, announced that the parent company would now be called Meta, to better represent all of its activities, from social networks to virtual reality, but the names of the different services will remain unchanged. A month later, Meta is already announcing news for the social network.

The first is the launch of online stores in Facebook groups. A “Shop” tab will appear and will allow members to buy products directly through the group in question.

Other features have been communicated with the aim of facilitating e-commerce within the social network, such as the display of recommendations and a better mention of products or even Live Shopping. At this time, no date has been announced regarding the launch of these new options.

In the light of recent features, the company wants to know the feedback from its users through the survey same like what Tesco doing to get its customers feedback via Tesco Views Survey. However, the company is still about this feedback will announce sooner than later in this regard.

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