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Google Makes Shopping Ads Free Worldwide

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Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year.

Retailers will soon be able to run free listings in the Shopping tab across Europe, Asia, and Latin America.

The change is scheduled to take effect by mid-October.

Google Shopping listings are free in the United States as of this past April.

Google Makes Shopping Ads Free Worldwide

Google Makes Shopping Ads Free Worldwide

The decision to introduce free listings came about as a result of the financial crisis caused by the pandemic.

Many businesses cannot afford to pay for Google Shopping listings at this time, Google says:

“And as consumers increasingly shop online, they’re searching not just for essentials but also things like toys, apparel, and home goods.

While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale.”

Free listings benefit more than just retailers, Google notes, as many more people have moved their shopping activity online.

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Offering free shopping listings allows Google to get more products in front of people who need them.

“With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.”

The rollout of free shopping listings in the US significantly increased engagement between customers and merchants, according to Google.

Business generated from the free listings will reportedly help generate billions of dollars in annual sales in the US alone.

Retailers who can afford to pay for Google Shopping listings still have the option to do so.

Paid listings will continue to appear in ad slots in regular search results, and appear above free listings in the Shopping tab.

So there are still advantages to paying for shopping listings.

Retailers interested in taking advantage of free listings can learn more in the next section.

How to Run Free Google Shopping Ads

Google Merchant Center Required

Retailers that already use Google Merchant Center and paid shopping ads will not have to do anything extra to set up free listings.

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Free Google Shopping listings will be placed by pulling information from your product feed in Merchant Center. So make sure it’s up to date.

Have a Merchant Center account but haven’t set up a product feed?

Here’s how to get fully set up:

  • Sign in to Merchant Center
  • Click Growth in the left navigation menu
  • Click Manage programs
  • Select Surface across Google
  • Add your products using a product feed
  • Verify your website
  • Confirm your website belongs to you
  • Click Activate to complete setup

Retailers that do not have a Merchant Center account will have to create one. During the sign up process, opt-in to “surfaces across Google.”

For more detailed information about the setup process, see:

Source: Google Merchant Center Help

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GOOGLE

Google Home App Gets an Overhaul, Rolling Out Soon

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Google Home app

Google refreshes its Home app with a slew of new features after launching a new Nest gear. This makes it faster and easier to pair smart devices with Matter, adds customization and personalization options, an enhanced Nest camera experience, and better intercommunication between devices.

This revamped Home app utilizes Google’s Matter smart home standard – launching later this year – especially the Fast Pair functionality. On an Android phone, it will instantly recognize a Matter device and allow you to easily set it up, bypassing the current procedure that is often slow and difficult. Google is also updating its Nest speakers, displays, and routers – to control Matter devices better.

Google Home App New Features

  • Spaces: This feature allows you to control multiple devices in different rooms. Google has listed a few things by room: kitchen, bedroom, living room, etc., although it’s pretty limited right now. Spaces let you organize devices how you see fit. For instance, you can set up a baby monitor in one room and set a different room’s camera to focus on an area the baby often plays. With Spaces, you can categorize these two devices into one Space category called ‘Baby.’

Google Home app Spaces

  • Favorites: This one is pretty self-explanatory. It allows you to make certain gears as a favorite that you frequently use. Doing so will bring those devices into the limelight within the Google Home app for easier access. 

Google Home app

  • Media: Google adds a new media widget at the bottom of your Home feed. This will automatically determine what media is playing in your home and provide you with the appropriate controls as and when needed. There will be song controls if you listen to music on your speakers. There will be television remote controls if you’re watching TV. 

Google probably won’t roll out this Home app makeover anytime soon. But you can try it for yourself in the coming week by enrolling in the public preview, available in select areas.

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