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Google Reveals the Top Halloween Costume Searches for 2019

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Google has released its annual edition of ‘Frightgeist’ – a roundup of the year’s top Halloween costume searches.

Whether you’re looking to target last-minute shoppers, or perhaps looking for some inspiration yourself, here are the costume ideas dominating Google search this year.

Most Searched Halloween Costumes

The most-searched Halloween costumes in the US this year are:

  • IT
  • Witch
  • Spider-Man
  • Dinosaur
  • Descendants
  • Clown
  • Fortnite
  • Chucky
  • 1980s
  • Unicorn

Most Searched Couples Costumes

The most-searched Halloween costumes for couples this year are:

  • Lilo and Stitch
  • Bonnie and Clyde
  • Cosmo and Wanda
  • Adam and Eve
  • Cheech and Chong
  • Mario and Luigi
  • Chucky and Tiffany
  • Sonny and Cher
  • Rick and Morty
  • Phineas and Ferb

Most Searched Group Costumes

The most-searched “good-for-groups” costumes this year are:

  • Descendants
  • Fortnite
  • Stranger Things
  • 1980s
  • Toy Story
  • Power Rangers
  • Star Wars
  • The Wizard of Oz
  • Minecraft
  • The Powerpuff Girls

Most Searched Pet Costumes

The most-searched costumes for pets this year are:

  • Chucky dog costume
  • Ewok dog costume
  • Spider dog costume
  • Pennywise dog costume
  • Dinosaur dog costume
  • UPS dog costume
  • Demogorgon dog costume
  • Shark dog costume
  • Batman dog costume
  • Ghost dog costume

Trending Costumes for Babies

The currently trending “baby costumes” right now are:

  • Banana
  • Dalmatian
  • Grinch
  • Pennywise
  • Stay Puft
  • Starbucks
  • Concha
  • Pumpkin
  • Deer
  • Olaf

For even more granular data on Halloween costume searches in 2019, see the Google Trends data here.

MARKETING

The key to email marketing success

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The key to email marketing success

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During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.

Register today for “Why Finding the Right Platform is the Key to Winning in Email Marketing,” presented by Salesforce.


About The Author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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