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Optmyzr Launches Rule Engine for Microsoft Ads Management

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New advanced tool helps pay-per-click (PPC) professionals implement their strategies for Microsoft Ads accounts with the same efficiency as Google Ads

pay-per-click (PPC) pros to expand their use of the platform as a mainstream way to reach audiences via paid search marketing.

LOS ALTOS, Calif., April 15, 2020 (GLOBE NEWSWIRE) — Dynamics of Internet search are shifting dramatically in the face of pressures from the COVID-19 pandemic and economic turmoil. More people are turning to Bing and Google to gather information and engage in commerce. Bing now accounts for approximately 34 percent of all web searches, requiring pay-per-click (PPC) pros to expand their use of the platform as a mainstream way to reach audiences via paid search marketing.

Optmyzr is a leading provider of PPC management software, doing business since 2013. Rooted in Google Ads management, the company has consistently added functionality specific to Microsoft Ads and other platforms, including Amazon and Facebook. ” data-reactid=”14″ type=”text”>Los Altos-based Optmyzr is a leading provider of PPC management software, doing business since 2013. Rooted in Google Ads management, the company has consistently added functionality specific to Microsoft Ads and other platforms, including Amazon and Facebook.

Today, Optmyzr unveiled the general availability of new Bing-specific functionality with the release of Rule Engine for Microsoft Advertising. Much like its Google Rule Engine counterpart, the new Optmyzr tool allows PPC pros to be more nimble working across major search platforms. PPC pros can now easily create custom PPC optimizations, automate bulk changes to Microsoft Ads, and create advanced strategies that combine their business data with Microsoft Ads data.

At its core, Rule Engine for Microsoft Advertising allows easy creation of custom PPC strategies. The new tool provides an intuitive step-by-step campaign setup wizard that includes pre-built strategies addressing a wide range of common business challenges. PPC pros can incorporate multiple rules in sequences that tap into shifting conditions and actions in search marketing campaigns.

For example, ready-made recipes help PPC pros uncover expensive keywords or product groups and then automatically adjust bids associated with those PPC campaigns. The pre-built recipes can also analyze conditions to help manage bids against target cost per acquisition (CPA) or target return on ad spend (ROAS), and other specific objectives.

“There is more pressure than ever on PPC pros to deliver results across the primary search engines, due to the immediate COVID-19 crisis. It’s more important than ever that we offer tools to help search marketing pros be more effective, agile, and strategic when working across platforms,” said Frederick Vallaeys, co-founding CEO of Optmyzr. “While the main search engines have automated many core PPC functions, our tools allow PPC pros to go much deeper setting up their own rule-based automations with point-and-click ease. We want to help PPC pros navigate these challenging times with more insight and powerful tools to adjust quickly against changing dynamics.”

Sprinter is a popular sporting goods retailer based in Spain. With online and retail presence, it serves customers across multiple geographies in a hyper-competitive industry. The paid search team is continually tasked with a need to align keyword strategies with inventories, promotions, seasonality, economic dynamics, and a wide range of other factors that impact revenue. Sprinter was among the early users of Rule Engine for Bing.

“We like to bid manually in our Brand campaigns, as we prefer not using automated strategies to achieve the minimum CPC,” said Manuel Vilella, senior paid social executive with Sprinter. “As we have some dozens of brand keywords, we need a solution to adjust the bid according to the viewability. Rule Engine allows us to forget about implementing these changes, as it does this automatically.”

The Rule Engine for Microsoft Advertising is now generally available as part of the full Optmyzr PPC Management Suite. Users can take advantage of the added functionality at no additional cost. Optmyzr has created several capabilities for Microsoft Advertising over the last few years, bringing greater alignment of overall PPC management across the leading search engines.

Rule Engine for Microsoft Advertising. ” data-reactid=”22″ type=”text”>Find more information about the Rule Engine for Microsoft Advertising.

About Optmyzr

www.optmyzr.com.” data-reactid=”24″ type=”text”>Optmyzr’s PPC management platform provides intelligent optimization suggestions that help advertisers across the world manage their online advertising more effectively. It includes a full-featured PPC reporting tool that connects with Google Ads, Microsoft Ads, Facebook Ads, Google Analytics, Google Merchant Center and many other data sources through Google Sheets. The company was founded in 2013 by former Google and Microsoft executives, including Google’s AdWords Evangelist, Frederick Vallaeys. The Optmyzr PPC suite includes over 30 tools to improve Quality Score, manage bids, find new keywords, A/B test ads, build new campaigns, manage placements, and automate budgets. Optmyzr’s excellence in PPC management software was recognized as Best PPC Management Suite for the 2019 US Search Awards and UK Search Awards. More information is available at www.optmyzr.com.

Joe Thornton

Aimclear

612-355-9692

[email protected]

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MARKETING

What Is a White Paper? [FAQs]

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What Is a White Paper? [FAQs]

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business.

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.

(more…)

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HubSpot to cut around 7% of workforce by end of Q1

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HubSpot to cut around 7% of workforce by end of Q1

This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. In a Securities and Exchange Commission filing it put the scale of the cuts at 7%. This would mean losing around 500 employees from its workforce of over 7,000.

The reasons cited were a downward trend in business and a “faster deceleration” than expected following positive growth during the pandemic.

Layoffs follow swift growth. Indeed, the layoffs need to be seen against the background of very rapid growth at the company. The size of the workforce at HubSpot grew over 40% between the end of 2020 and today.

In 2022 it announced a major expansion of its international presence with new operations in Spain and the Netherlands and a plan to expand its Canadian presence in 2023.

Why we care. The current cool down in the martech space, and in tech generally, does need to be seen in the context of startling leaps forward made under pandemic conditions. As the importance of digital marketing and the digital environment in general grew at an unprecedented rate, vendors saw opportunities for growth.

The world is re-adjusting. We may not be seeing a bubble burst, but we are seeing a bubble undergoing some slight but predictable deflation.


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About the author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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Advocate | DigitalMarketer

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Advocate | DigitalMarketer

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand.

So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review or sharing a social media post.

Once you get to stage seven, the Customer Value Journey is going to get a whole lot easier for you. This stage is all about learning your customer’s experience, and building up your testimonial database. 

The most important part of this step is asking these four questions. 

What Was Your Life Like Before Finding Our Solutions? What Challenges Were You Facing That Caused You to Consider Us? 

These questions are great not only because it gives you some really good stories, but because it gives you some insight on how you can provide similar prospects with that AHA moment. Understanding the average day of your clients is important in reflecting on your Customer Value Journey, and helps you understand what really set you apart from your competitors.

What Key Features Had the Biggest and/or Fastest Impact?

Not only is this going to get you to really specific stories, you will understand the specific things you provided that gave the biggest impact. The answers to these questions will not only give you great insight and testimonials, it will provide you with ideas for new lead magnets. This part is a new Entry Point Offer goldmine! 

What Has Been the Impact or Results in Your Life or Business Since Using Our Product or Service? 

This is a fairly broad question, and that’s why we put it after the others. You will have already gotten all of the specifics out of the way with #1 & #2. But when you ask this question, this is where you get the most valuable stories. You can use this part as testimonials, as an order form, as a sales page, this part is testimonial gold. 

If You Were Asked to Justify this Purchase to Your Boss or a Friend, What Would You Say? 

This is our favorite question by far. If you had to go back in time and justify this purchase, what would you say? I promise you what we’re going to find is a lot of great ideas for the jobs that your product or service has done. You’ll get a lot of great ideas for your core message canvas. This question is about backfilling all of the assets that you may not have. Here you’re going directly to the customer who are already happy, and using their justifications to help you sell to new customers. 

Hopefully you now understand just how valuable the Advocate stage could be, as well as the key questions you need to ask to get your customers talking. Here’s how it works for our example companies.

When it comes to fashion we all love to show off our outfits. So a good example for Hazel & Hems would be to have customers write reviews for a discount code or points towards their next purchase. 

Better yet, follow up with the customers to ask them to share and tag themselves wearing the items in a social media post and providing them with something valuable as a reward.

For Cyrus & Clark Media, hopping on zoom meetings or a streaming service for live talks about them and their business could generate valuable awareness for them, and a live case study for the agency. They can use the questions Ryan provided during this lesson to conduct the interview.



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