Pinterest is expanding its shopping capabilities with upgrades to existing features and new shopping tabs throughout the platform.
Pinterest is introducing new ways to shop from pins, on pin boards, and in search results.
Here’s more about all the new features announced today.
New Pinterest Shopping Features
Shop From Boards
Users can now find a ‘Shop’ tab on their own boards.
For example, users can visit their fashion board, click on the Shop tab, and browse through a selection of products featured in the board.
“Just as if a shopping list has been created for their boards,” Pinterest says.
This feature is compatible with fashion and home decor products.
Pinterest notes that it will display in-stock products only.
Shop From Search Results
A new ‘Shop’ tab will appear in Pinterest’s search results.
This will make it easy for users to shop in-stock products when searching for generic terms like spring outfits”, “office decor,” or “kitchen remodel”.
Users who are looking for something more specific will have the option to filter search results by brand.
Another new filter has been added that will let users sort search results by price.
Shop From Pins
Pinterest’s visual search feature has been upgrading with shopping capabilities.
Visual search lets users look for products by uploading an image or taking a picture.
Pinterest will the do its best to return pins with that product in it.
Now, when conducting a visual search, users will see a new option to “shop similar.”
Clicking on this option will show related in-stock products for fashion and home decor items.
Shopping From Anywhere on Pinterest
With these enhancements Pinterest is defining itself as the social network for shopping – a place where users can buy just about product they see on the screen.
That’s something Pinterest is keeping users aware of at every turn.
There’s now a subtle call-to-action inviting users to shop on nearly every screen they’re likely to look at.
Whether that’s the search results, their own pin boards, or within shoppable pins throughout the network.
That’s not only more convenient for users, many of whom come to Pinterest with shopping intent, it’s beneficial for retailers.
Businesses of all sizes have the potential to benefit from these updates, as 97% of top searches on Pinterest are unbranded.
Pinterest’s data shows that users primarily search for generic terms and not specific brands.
As the company puts it, it’s “leveling the playing field for businesses of all sizes to be discovered.”
Trending Shopping Searches on Pinterest
These updates come at a time when many people are at home and spending more time on their devices.
Pinterest notes that searches for shopping inspiration and supporting small businesses are on the rise lately.
Within the last two weeks, searches for “help small businesses” are up three times compared to the prior two weeks.
Many people are looking for ways to setup their new work-from-home spaces and makeshift offices.
Searches for “home office setup” are up by 70%.
Employers are looking for ways to reward their employees and show appreciation during these times.
There’s been a 4x increase in searches for “employee gift” over the past two weeks.
Searches for “care package ideas” have doubled.
Other Pinterest Shopping Statistics
The number of shoppable product pins on Pinterest are up 2.5x since last year, which drove 2.3x more traffic to retailers.
The number of users engaging with shopping on Pinterest is up 44% over last year.
On average, Pinterest users spend 1.6x more than people who don’t use Pinterest.
Over 80% of Pinterest users have purchased something shown in pins from brands.
Users are 3x more likely to visit a retailer’s site after discovering them on Pinterest compared to other social networks.
Source: Pinterest Newsroom
Understanding Hashtags on TikTok – DigitalMarketer
TikTok hashtags work differently when compared to Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach.
Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use them to build a business on TikTok.
Let’s explore TikTok hashtags, why they matter and how you can use them for the best results.
Why do hashtags matter on TikTok?
Like Twitter, Instagram, and other social media, hashtags help brands and individuals gain more visibility. With hashtags on your post, they automatically show up on feeds where those hashtags are searched for or where they are trending.
When used right, hashtags can increase your following in no time and help you discover more leads for your business. Indeed, hashtags helped my brand pop up on the fyp on TikTok more often, and with these discoveries, I have more profile visitors who became followers because I met their needs. So, just like Twitter, Instagram, and other social media, hashtags increase visibility.
However, there are more perks to these features and a good understanding of how Tiktok hashtags work will be beneficial.
Benefits of hashtags you should know
- They help you find your audience.
When you use a particular hashtag, TikTok automatically shows your video to people who have used that hashtag in the past or interacted with posts with the hashtag. Also, using a particular hashtag draws in the associated traffic on that hashtag to your page. For example, if you use the #naturalhair on any of your posts, TikTok shows this post to people who are searching for this hashtag or posting with it. This way, it sort of builds a community around the hashtag and sends your desired audience your way. This is why you must choose your hashtags carefully as you don’t want the algorithm driving the wrong audience your way. Apart from helping your brand pop up in search results, as I mentioned earlier, these niche hashtags are a great aid in boosting your profile and content.
- Helps you study your competition.
I always recommend studying your competitors because they remain a source of business inspiration. When you use a brand-oriented hashtag, you will see related products show up in feeds and you can use this information to find your competition. With this discovery, you can visit their profile and see what strategies you can tweak for your audience.
- Helps you find your community.
Apart from getting you discovered, Tiktok hashtags helped me find a community for my business. From the followers sharing your content, you will be found by a pool of influencers, users, and people interested in your brand or idea.
- You will discover content ideas.
Whenever you search for related hashtags, you will find high-performing hashtags. This will give you an idea of the content that resonates with your audience, so it is a win-win game.
How to use hashtags on Tiktok
- Research for relevant and high-performing hashtags: Be alert when checking out content from your competitors and other creators/coaches. Identify the most trending hashtags with the highest volume in usage and use them. Here is an excellent tool to search for the right hashtag on TikTok.
- Combine popular hashtags with less popular ones: The high-trending hashtags are very competitive, which might lower your chances of showing up on the fyp. You will likely be found faster when you add a less competitive hashtag. Go for the hashtags with 2 million views or less as it is easier to get discovered this way.
- Pay attention to the number of hashtags you use: I recommend using four seemingly related hashtags, so you don’t confuse the algorithm.
- Keep up with trends and use the latest hashtags: Use current hashtags because no one will be searching for past and forgotten hashtags.
- Create your hashtags and challenges: Don’t be afraid to create a hashtag related to your brand and even start a challenge with it. This may erupt into another big challenge on the fun app.
Are there hashtag mistakes to avoid?
Certain hashtag mistakes could be hurting your TikTok growth, so it’s important you take note of them.
- Never use irrelevant or unrelated hashtags because they will not appear for your target audience.
- Do not use only popular hashtags, as I mentioned earlier; you may not rank or show up because of the hashtag’s competition or overuse.
- Avoiding trends is never in your brand’s best interest. Sleep with trends and wake with them; you will be found.
- Never underestimate the power of local hashtags; else, your immediate community will not even know your brand exists.
To wrap up, understanding how hashtags work and how to use them on TikTok is one way to increase your business growth on the platform. With this knowledge, it’s just a matter of consistency and time before you reach your marketing goals on TikTok. Once you understand the right way to use hashtags on TikTok, you will be able to create content that actually performs, and in no time, you will see good business growth on TikTok.
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