Connect with us

MARKETING

Salesforce launches an hybrid CMS after investing in WordPress.com

Published

on

Salesforce this week launched a Content Management System (CMS). In Salesforce CMS, uses can create, manage, and deliver content. Salesforce says that their CMS is hybrid as companies can create and deliver content to any channel or device.

According to Salesforce, the hybrid CMS gives companies the flexibility to present content to any touch point built on third-party systems like smart devices, wearables, and custom apps, or personalized experiences in portals. Salesforce says this saves time by taking advantage of built-in experience templates and presentation tools.

Salesforce CMS include 2 (WYSIWYG) tools: The Experience Builder and the Commerce Page Designer. The Experience Builder enables companies to create websites, and apps. The Commerce Page Designer enables companies to create and manage content pages. Salesforce says the tools are developer-friendly, which means the design and development teams can build with code.

The Commerce Page Designer Roadmap

In September this year, WordPress.com parent Automattic raised $300 million from Salesforce at a $3 billion valuation. WordPress CMS is used by 61.6% of all the websites whose content management system is known, according to W3techs. The same data shows that WordPress is powering over 30% of all websites in the world.

PPC Land

MARKETING

B2B Marketing Trends That Are Set to Rule in 2022

Published

on

The best trends in B2B marketing will help you stand out from the crowd in search engines. You can attract new leads and start increasing your sales. As a result, your ROI can start to improve in no time! It’s amazing that B2B marketing has gotten complicated over the past few years.  The market is constantly evolving, new competitors appear. In addition, everyone wants to make a mark in their industry and become a leader.

Content Marketing

Well-crafted, personalized content that targets your target audience will positively impact lead generation and conversion rates. Carefully promoting your brand on LinkedIn, Instagram, Facebook and other social media marketing is a smart move taken by brands around the world.

Voice Marketing

Marketers see great value in this tool as it gives us more information about our customers and their needs. Alexa and Google Home have both significantly increased the use of voice search. It is imperative to make sure your company is ready and has the tools it needs to compete successfully with other businesses using this cutting edge technology tool.

Explore Marketing Automation

Marketing automation automates and streamlines sales and marketing workflows and processes. The goal of using marketing automation is to avoid repetitive tasks, put them on autopilot, and focus on more important things.

Targeted Marketing

For this to happen, you need to practice targeted and retention marketing. You can use actions such as email and advertising to maintain relationships with your existing customers. Your job doesn’t end on the day of the sale, it starts from here, and in order to build strong bonds with your customers, you need to practice marketing tactics that will help you retain them.

A stable customer base is always beneficial for a business because it covers the enormous costs, resources and time required to acquire new customers and build relationships. 

Focus on the Buyer and the Customer Journey

Everything you do, every marketing campaign or content you produce, must benefit the buyer. It needs to be tailored to their concerns and needs so that you can start a conversation, build trust, and turn them into customers.

Further acquaintance with the customer requires you to go beyond the purchase and address pain points up to the neck. To sell to them, you need to gain trust, which is impossible without understanding them.

Author:
Vitthal Nikam

Continue Reading

GOOGLE

Google Ads New Conversion Goals, Tag Assistant Conversion Support & New Explanations

Published

on

Pay Per Click Text on desk

Google announced a few new Google Ads features aimed at helping you manage your conversions and drive performance. This includes new conversion goals, tag assistant support for conversion troubleshooting and new conversion value change explanations for Target ROAS and Maximize conversion value.

Conversion Goals in Google Ads

Google Ads now has “conversion goals” which is a new “way to optimize towards your objectives at the account or campaign level,” the company wrote. This will allow you to tell Google Ads which specific business goals your campaigns should optimize for. Google’s example was “let’s say you’re an online clothing retailer. Going forward, you can set a purchase as your account default goal so that all of your campaigns can optimize for that outcome. Within this purchase goal, you’ll also be able to define which specific conversion actions, such as “completed sale”, should be used for bidding. These controls give you the flexibility to optimize for what you care about while unlocking new bidding opportunities.”

Google said it will provide tips on how to improve your overall measurement setup. You will start to see your conversion actions grouped by these new conversion goals when you create new campaigns over the next few weeks. Your existing conversion, conversion optimization, and bidding settings will not be changed. This means that no action needs to be taken on your part, Google explained.

Tag Assistant Support for Conversion

Google added Tag Assistant support for conversion that will show you that your conversion tags are working as intended. This is a troubleshooter tool that will help you diagnose any issues with your conversion actions and if there is an error such as unverified conversion actions, inactive tags, or no recent conversions. Google said you will also be able to see, in real time, which conversion actions are properly being measured.

Here is what that looks like:

click for full size

New Explanations

Google Ads will now show you explanations for Target ROAS and Maximize conversion value in your campaigns page for Google Search campaigns. With explanations, you can view the reason for any change in conversion value in a single click.

Here is a screenshot of how this one looks:

click for full size

Here is a summary of these changes:

Forum discussion at Twitter.

Source

Continue Reading

MARKETING

Free AI Content Optimization Tool by MarketMuse

Published

on

AI Image

MarketMuse has released a new free version of its AI-powered content writing tool. This tool automates content creation so that teams can concentrate on content. It also provides insights to optimize content for publication rather than reworking it after it has been published.

AI Content Optimization and Planning

A muse can be defined as someone who inspires an artist and encourages them to create great work.

MarketMuse, an AI- and machine learning-based tool, is the rightly named. It provides support and foundation for content creation strategies from beginning to end.

MarketMuse provides tools to help you develop topics and content briefs. It also offers machine learning and AI-based insight, including topic analysis and search intention related insights.

Firsthand Experience with MarketMuse

MarketMuse’s free version is very similar to its paid counterpart. MarketMuse’s primary features are available in the free version. Scale is the most important difference between these primary features. The paid version allows you to focus on more questions.

I asked MarketMuse users for feedback. Here’s what they had to say:

Israel Gaudette is a full-time affiliate marketer who also founded the Link Tracker Pro rank trackinger. He shared his professional experience with MarketMuse.

“MarketMuse has been, for me, a game-changer, thanks to the quality of its data.

In 2020, Google made tremendous improvements to its algorithm and can now recognize better content quality and relevance of search queries to web pages.

This is where MarketMuse is really helpful because it helps you to discover all the important topics that you should mention for your target keyword, making your content the most valuable in terms of information provided.

In my opinion, MarketMuse is useful for every business that is doing content marketing.

Using MarketMuse, you can create in-depth content that is valued by readers and considered authoritative.

I used MarketMuse as an experiment on one of my sites, and my organic traffic grew by 400% in less than 6 months.”

Screenshot of Traffic Metrics Showing Increase After Using MarketMuse

Graph showing how MarketMuse increased search traffic to his site

“Now MarketMuse is part of my SOP (Standard Operating Procedure).”

MarketMuse provided this description of what to expect from it:

“Tell MarketMuse what you’d like to write about and it will do the research for you. Analyzing thousands of pages on that subject, it returns a list of semantically related topics to cover in your article.

It also provides a list of relevant questions that you should consider answering.

Plus it analyzes the content on your site and suggests appropriate internal links and anchor text, enabling you to create clusters of content with every piece you write.

MarketMuse’s patented AI solution analyzes thousands of pages on a given topic and uses its proprietary semantic analysis capabilities to show you what it means to write like an expert on a given topic.

The data in a MarketMuse topic model helps you identify must-have related topics and gaps in your competitors’ content so you can write authoritative, differentiated content.”

MarketMuse free version

MarketMuse’s free version was created for smaller websites. It has the same functionality as the paid version, but you can make more queries.

These are the primary applications of MarketMuse’s free version:

  • Optimize
  • Connect
  • Compete
  • Research
  • Questions

The free version allows users to submit 35 queries per month.

According MarketMuse:

Our Free Package will allow you to increase the quality of selected articles every month by:

  • They will answer the right questions
  • Find the right links
  • Before publication, covering the relevant topics.”

Do You Want to Try MarketMuse Free?

Some content optimization tools claim to optimize content, but they only provide a basic analysis of search results that includes statistical data about keywords used by the top-ranked websites. This is not machine learning. This is not artificial intelligence.

MarketMuse automates the content creation process using AI and machine learning developed by data scientists, computer engineers, and SEO experts.

MarketMuse is trusted and used by major organizations such as Discover and The Motley Fool.

It was impossible to imagine that content optimization could be free two years ago.

MarketMuse is worth a shot for small publishers.

It seems simple.

Citation

MarketMuse Free is Available Here

Searchenginejournal.com

Continue Reading

Trending