Some brand jingles and slogans are easily remembered. Others are easily forgotten.
That’s because different people remember different things.
A person can typically remember the jingle, its message, and (most importantly) the brand represented by it, when considering some of the best jingles and slogans over the last 30 years.
Sure, some stick out more than others. Some have been iconic; others have been legendarily awful.
But no matter how you slice it, the really good ones leave impressions that last years, decades, or even a lifetime.
Here are some of the most iconic jingles and/or slogans that have succeeded over the last three decades because of the high-quality writing behind them.
11. Motel 6: “We’ll leave the light on for you.”
This Motel 6 slogan was born in the best way: as an ad-libbed line-turned-instant success – and a perfect representation of the motel brand and its values.
Created off the cuff by NPR personality Tom Bodett, this slogan was an optimal way to convey the hotel chain’s welcoming spirit, affordable prices, and general availability.
A slogan that has lasted more than 30 years with showing no signs of stopping, it clearly stands for what Motel 6 is trying to communicate.
And it’s working.
If it isn’t broke, don’t fix it.
10. Maybelline: “Maybe she’s born with it. Maybe it’s Maybelline.”
Used since 1991, the slogan was the anchor for “the number one cosmetics company in America” and its advertising.
It made it until 2016, when it was replaced by the brand’s new “Make it Happen” tagline. But not before it was voted “most recognizable” over the last 150 years by Marketing Week in 2013.
9. Red Bull: “Red Bull gives you wings.”
Red Bull has been a revolutionary product creating a revolutionary experience since the Austrian company’s inception in 1987.
And what better way to do that than with a slogan like “Red Bull gives you wings” for an energy drink that was going to change your day, and ultimately your life?
Only problem was, Red Bull wasn’t offering much more than the average cup of coffee in terms of a jolt (via caffeine). And the U.S. District Court of the Southern District of New York decided that the slogan was misleading customers.
The extra pep in your step – or “wings” as Red Bull called them in its marketing – was deemed ambiguous and Red Bull paid out a $13 million settlement.
8. Skittles: “Taste the rainbow.”
Remarkably in its 25th year as the slogan for Skittles, “Taste the rainbow” has done plenty right.
What began in 1963 under the name “Glees,” Skittles have become the most popular non-chocolate candy in America with its iconic slogan.
Sure, being a tasty candy helps. But the brand’s marketing has found a way to keep the same slogan throughout multiple generations, all while effectively communicating with its audience in a way that has kept us listening, watching, and even laughing.
The slogan has helped convey an enticing image for its product and its relationship with the “rainbow” reference, a connection it will likely always – at least for the general future – be associated with.
And for good reason.
7. McDonald’s: “I’m lovin’ it.”
Another jingle that was communicated – at least in the beginning – by a famous personality was McDonald’s long-running slogan of “I’m lovin’ it,” which got assistance from Justin Timberlake in 2003 when it launched.
The fast-food company’s campaign was anchored around the J.T. song by the same name, which became one of Timberlake’s full-length songs on his album at the time.
McDonald’s spent $1.37 billion in advertising in 2003 when the campaign launched, which led to an 11% increase in sales that year ($17.1 billion).
So, yeah, you could say it worked.
6. Marines: “The Few. The Proud. The Marines.”
Used since 1977, “The Few. The Proud. The Marines.” has remained one of the Marines’ primary recruiting slogans, but it hasn’t been the only one.
Other, similar slogans were used (i.e., “If everybody could get in the Marines, it wouldn’t be the Marines”) but none of lasted as long as “The Few. The Proud.”
Each supplemental slogan has served a distinct purpose to the Marines recruiting missions in terms of needs of the military branch throughout different generations, according to the Marine Times.
“The Few. The Proud.” was nearly dropped in 2016 after the organization explored other possibilities but made a proud return to the Marines’ marketing strategy after a short hiatus in 2017.
“‘The Few. The Proud.” does a great job distinguishing (the Marines) from the other branches (of military) and making us prestigious to recruits, but it doesn’t say anything about what we do or why we exist,” said Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command, to the Marine Corps Times in 2016.
5. Army: “Be all you can be.”
While the Army has since stopped using its “Be all you can be” slogan, its impact cannot and has not been ignored.
And it still resonates today.
The slogan was used by the land warfare service branch from 1980 through 2001 and was eventually replaced by several new attempts to effectively reach its target audience.
First came “An Army of one,” which ran from 2001 to 2006 but didn’t show the same success as “Be all you can be.”
That was eventually replaced by the short salute “Army strong” in 2006, which was successful, but did not carry the same type of message as “Be all you can be,” according to Sergeant Major of the Army Daniel Dailey.
“‘Be All You Can Be’ was a national identity to the Army … it is still today,” Dailey said. “I can say ‘Be All You Can Be’ and people just – it was the national identity to the Army.”
That’s a slogan that’s certainly implanted in many of us who grew up around that 21-year stretch of “Be all you can be” messaging. I know I’m one of them.
4. Burger King: “Have it your way.”
The fast-food chain’s most successful slogan to date, “Have it your way” was a revolutionary call-to-action for Burger King’s customers to order what they want, how they want it.
It’s easily Burger King’s most well-known slogan in a battle that was devoted to catching up to McDonald’s while also fending off other chain challengers. The slogan helped (the best it could).
BK ditched the phrase in 2014 and has since replaced it with several new slogans, including the “Be your way” slogan and, most recently, “Feel your way” slogan, both obvious plays on the original jingle.
3. GEICO: “15 minutes could save you 15% or more on car insurance.”
GEICO spends more than a billion dollars a year to tell potential customers they could save money if they use it as their insurance company.
It is the largest brand advertiser out there and it shows.
We all know the slogan – and the humorous commercials that often accompany it.
It’s simple, concise, and communicated across a multitude of mediums: switch to GEICO and you’ll save money.
It’s also (mostly) true, according to a study by Forbes.
Catchy, easy-to-remember, and, most of all, legitimate in its claim – the GEICO recipe for success has helped build one of the most noticeable brands in America.
It also helps to have deep pockets, A.K.A. budget.
2. Farmer’s Insurance: “We know a thing or two because we’ve seen a thing or two.”
Another insurance company making big noise in a clouded insurance market is Farmer’s.
Competing among some of the most notable advertisements in rotation (see: Geico, State Farm, All State), Farmer’s nails this slogan that is based on real-life facts and statistics and also relays a message of confidence and trust to its customers.
Built around the idea that Farmer’s has dealt with some seemingly unbelievable insurance claims – and properly taken care of those involved and covered by Farmer’s – the car insurance company-turned multi-line, multi-company insurer and financial services group has even built its Hall of Claims section on its website to back up its claim.
It’s tough to contend with high spenders like GEICO, but at least when Farmer’s does it, it drives home a strong and meaningful (and true!) slogan that can help put customers at ease.
1. Nike: “Just do it.”
The power of the best slogan of the last 30 years comes from not just its longevity, but its overall impact, not just on the fitness and footwear industries, but in powerful and meaningful walks of life.
That it would also help shift the industry when Nike needed it most makes it that much better, too.
Aiming to gain market share from other brands like Reebok, advertising executive Dan Wieden created the game-changing slogan on Nike’s behalf from two unusual places in 1988, further adding to the longstanding tagline’s lore.
“It was about the ultimate statement of intention,” Liz Dolan, former chief marketing officer at Nike, told The Washington Post. “It had to be personal.”
And it was, and continues to be.
Just as momentous as its support to helping Nike grow into the worldwide powerhouse it is today is the ability it has had to adapt and continue to still inspire to this day.
From Colin Kaepernick and his stance against social injustices, to women’s equality and admiration, to being a large part of some of the gutsiest performances by athletes across the world, Nike’s message has consistently motivated humans to be faster, stronger, and better.
“Just do it” has only grown in intensity and effectiveness as Nike continues to utilize the message and the underlying drive-home point in all of its overarching messaging.
It’s evolved into a cultural rally cry for standing up for what’s right, fighting your hardest, and making a real impact that isn’t limited to the field, court, or rink.
Nike will continue to use the infamous tagline for many more years to come, and it will likely keep winning by doing so and shifting with the times.
Sam Hollingsworth is a native New Yorker currently leading all search efforts for Elevation Ten Thousand marketing agency as its Director of Search. Specializing in general SEO, content strategy, and social media, when Sam’s not hard at work at the agency, he can be found at one of the many thoroughbred race tracks across the country (soon to go international), enjoying the great outdoors, and/or cheering on one of his favorite sports teams.
The HubSpot Blog’s 2022 Social Media Marketing Report: Data from 310 Marketers
In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.
How to Grow Your Customer Base
Every business owner wants more, is never satisfied with the customer base, and will do whatever is required to grow their brand and increase conversions. That’s because the growth of your company is directly dependent on customer base growth.
Especially the ones that keep returning to patronize your business after their initial purchase. But customer base growth is tough work. And if you don’t know what you do, you’ll end up wasting resources on endeavors that yield little to no results.
However, today we have a ton of skill sets, tools, resources, strategies, and information at our disposal than ever before that can help ease up the process. How do you take advantage of all of them to boost your business?
Do you run a loyalty program? Or launch a referral program for customer acquisition? Or do you opt for traditional marketing?
What are the most powerful ways to boost your customer base? We’ll help you out with the answer in this article. But first, we’ll define a few basic terms to ensure that we’re on the same page.
Let’s get started.
What is Your Customer Base?
Your customer base is made up of your repeat customers. These are buyers who keep returning to your business to purchase more of your services and products. They are loyal as well as display loyalty to your brand, even engaging with it on various platforms and channels.
These people are your organization’s most prized assets. So when we talk about “customer base”, we mean buyers who don’t just patronize your business once but who keep coming back for your offers.
What is the Difference Between Your Target Audience and Customer Base?
Your target audience is made up of the people that your product or services are made for and that you want to purchase your offer but haven’t yet. These people are the wide pool where your customer base is gotten from. Your customer base, on the other hand, is made up of your current customers who keep purchasing from you.
How Do You Know the Size of Your Customer Base?
The size of your customer base can be calculated through various means but the simplest way to do so is to capture the data of every prospect turned buyer via a contact detail like an email address. This way you can know the people who buy from you and generate offers that suit them.
Steps to Grow Your Customer Base
Let’s have a look at the various ways you can boost your customer base:
1. Use User Generated Content
Fashion retailer Monsoon requests shoppers to share photos of themselves using their product, which are then used on their website.
User-Generated Content is brand content created by customers. The thing is, people would likely listen to a fellow consumer talk about how great your product is based on their personal experience than if you do it yourself. So obviously you need to improve your customers’ experience with your products before encouraging them to produce content about their experience.There are so many ways to encourage user-generated content.
Take the chips brand, Doritos, for example. To keep customers engaged with the brand and generate user content, they launched a website doritoslegionofthebold.com that allows users to create branded videos and images that the company shares on its social media platforms.
You can also create a social media giveaway that involves customers making Instagram posts using your product with a caption about their experience and the best one wins a reward. These posts are then reposted by your official page and prospects can see what other people think about your offer and this motivates them to trust your brand and make a purchase.
2. Referral Program
Casper mattress referral program
Just because people like your product doesn’t mean they’ll recommend it to others. It’s your duty as a brand seeking to boost its customer base to induce this behavior via incentives, which is what a referral program is. Consumers believe the opinion of their family and friends more than they do yours and that’s where the power of referral marketing comes in.
You tell your existing customers to promote your business to people in their circle and in exchange, reward them for their actions. So not only are they telling people about their experience with your business because they love it but they get a reward for doing so, which motivates them further.
Here’s how fashion brand Rent the Runway does it. They run a referral program that offers $30 in store credit to customers in exchange for them referring the business to their colleagues and friends. And in addition the referred friend also gets $30 in credit for use in the store.
3. Engage Your Customers and Ensure they’re Satisfied
Starbucks loyalty program incentives
The primary way to build a customer base is to ensure that you retain your customers. One-off purchases have their place but if you intend to grow as a business you need customer retention. And the only way to do this is to ensure that they’re engaged, happy, and satisfied.
How do you achieve this? Loyalty programs.
A great loyalty program works by offering existing customers a reward for continuous patronization of your business. The rewards can be discounts after say 5 purchases, or a free product or service after a specific number of purchases. With loyalty programs, you can even give specialized offers on the birthday of your customers to boost engagement and make them feel valued. Set up a recurring emails campaign to ensure your customers receive scheduled messages with special offers, discounts and promotions.
The whole idea is to show your customer that you value their continuous support of your business and at the same time, you get them to make recurring purchases with the reward as an incentive.
Jillian Michaels runs a fitness app that does this excellently. The app offers badges to users once they complete particular tasks to ensure that the customer feels appreciated as they use the app. In this way she incentivizes customers to use and subscribe to the app as they feel valued with each reward.
Another way to ensure that your customers are happy and engaged is by offering stellar customer service. If buyers have questions and they’re unable to get answers, problems will arise. Customer retention is most demanding after a buyer is through with their purchase. So you need to provide your current customers a place where they can return to ask questions to give feedback. For example, you can use a cloud phone system for your business to deal with customer inquiries faster and therefore understand your customers’ pain points beter.
After all, adhering to quality feedback from a customer can help to build your customer base as well because it means solving an issue that bothers customers that you may not be aware of.
Lastly, consider using your knowledge to continually offer educational content that your customers will find valuable and keep them engaged with your platform. For instance, let’s say that you run a popular SaaS that helps salespeople keep track of their sales pipeline. It’s obvious that your customers are interested in sales skills, so it would be wise to invest in an online course platform and invite sales specialists from within your company or outside of it to help create a free educational course about sales skills that can provide a ton of value for your customers.
Growing your customer base involves a lot of work and sometimes can get confusing. However, with the right tips, you can craft powerful strategies as we have seen in this article that will help to not only grow your customer base but keep your customer satisfied and engaged.
With a referral program, for example, you can retain customers by keeping them engaged with the goal of finding new customers and receiving an incentive. In the same breath, you also attract new customers who believe in the recommendation of their family member or colleague more than yours. Others like loyalty programs help you ensure that your customers are happy and satisfied while enticing them to make recurring purchases from your brand.
So why the wait? Get started!
5 Social Media Predictions Marketers Got Wrong Last Year
The world around us is constantly changing — it only makes sense that the marketing world does too.
Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we’re right on the tail — and other times the social media marketing landscape surprises us.
Riley Hope On Women In SEO & Automotive Search
What Is A Google Broad Core Algorithm Update?
The HubSpot Blog’s 2022 Social Media Marketing Report: Data from 310 Marketers
Top Practices to Promote Your Business Using PPC
State of AI and Ethical Issues
How to Grow Your Customer Base
5 Tips For More Engaging & Impactful Branded Travel Content
5 Social Media Predictions Marketers Got Wrong Last Year
Google Ads Target CPA Not Going Away In 2022
How To Use Instagram Reels: A Step-By-Step Guide
WordPress 5.9 to Introduce Language Switcher on Login Screen
14 Top Reasons Why Google Isn’t Indexing Your Site
Pages That Look Like Error Pages Can Be Considered Soft 404s By Google
20 Tips and Best Practices
Here’s How Meta Is Changing Facebook Ads Targeting For 2022
Are Nofollow Links a Google Ranking Factor?
Critical Vulnerabilities in All in One SEO Plugin Affects Millions of WordPress Websites …
17 Actionable Content Marketing Tips for 2022
10 Things You Need To Know To Be Successful
How To Help Google Rank Products With Duplicate Descriptions
SEARCHENGINES2 days ago
Google Versatile Text Ads Are Responsive Search Ads?
SEARCHENGINES3 days ago
Microsoft Bing Testing Related Searches On Left Side Bar
SEO6 days ago
25 Unique SEO Tactics That Deliver Big Results
MARKETING4 days ago
5 Social Media Strategies that Boost Your SEO
SEARCHENGINES3 days ago
Google 1/11 Search Algorithm Update, Manual Actions Delayed, Core Update Specifics & Microsoft Bing IndexNow News
SEO4 days ago
5 Competitor Analysis Tools You Should Be Using
SEO1 day ago
Is It A Ranking Factor?
SEARCHENGINES5 days ago
Google Search Ranking Algorithm Update On January 11, 2022 (Unconfirmed)