Google search console warns publishers about 404 errors: 404 and soft 404. While they’re both called 404, they are very different. Consequently, it’s essential to understand...
Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and...
The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign,...
Google’s John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the...
In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to...
This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive...
At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just...
Video is a critical piece of many successful content marketing strategies, but is it being used to its full potential? That’s the question we at the...
There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The...