On a Google Webmaster Hangout someone asked about the role of H1s on a web page. John Mueller responded that heading tags were good for several...
Google’s John Mueller answered a question about how to rank a category page over a product page. Along the way he discussed how links are viewed...
According to discussions online and what people have communicated to me, I’m seeing mostly contented publishers and scattered reports of recovery. There is also what seems...
There’s been discussion about a Google insider who claims Google filters traffic from publishers. Is Google filtering website traffic? As fringe as that idea sounds, there...
Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total size of their text ads while also providing additional...
Google is giving site owners the ability to customize how their content is previewed in search results. By default, Google has always generated search snippets according...
When I started doing SEO on NeilPatel.com I used this advanced formula to rank for 477,000 keywords. Over time, my traffic started to flatline and I...
In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the...
The giants of fairy-tales have three things going for them: strength, resources, and infamy. In a similar way, our industry giants often dominate the searches due...
This article will help advertisers ensure long-term success despite the instability of pay-per-click search engine advertising as an online marketing platform. Pay-per-click search engine advertising is great...