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25 Incredible Reasons to Outsource PPC

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Considering whether to outsource PPC or keep it in-house?

If you’ve got a business that you are trying to grow online, then you should consider PPC SEM. It’s probably the most efficient way of driving targeted traffic to your products or services online.

Though it takes testing, adjusting and optimization, PPC can help you go from no sales online to scaling up rapidly with a well optimized and well managed PPC campaign.

That’s why you should make it a goal to jump in the game and optimize your SEM for 2019. The quickest and most cost efficient way to do that is to outsource PPC.

What is PPC?

PPC, or pay-per-click, marketing is a type of online advertising that allows a marketer to only pay the bid cost of a certain keyword when their ad is clicked on by end-users.

It’s the task of the marketer is to bid on the highest converting keywords at the lowest possible cost to maximize profitability of their campaigns.

PPC campaigns are used for different marketing objectives for each marketer.

Campaign goals include:

There are many factors that must be considered, worked through, managed and optimized in order to be successful with a low-cost and high profitability PPC campaign. That’s why it’s a great idea to outsource PPC to an expert in this field.

There are many different disciplines in the world of online marketing today.

Hiring a generalist in online marketing is not a good idea when looking for a PPC expert. Just because a person has experience with SEO, Amazon sales, blogging, e-mail marketing, copywriting, digital graphic design, website development or some other field, it does not mean that they would be any good at PPC advertising.

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Networks

There are many different PPC ad networks you can use to launch and conduct your PPC campaigns.

Google Adwords

Outsource PPC

Launched back in 2000, Google Adwords is the biggest PPC network of them all. Google still has the largest number of users, which means endless traffic and keywords that you can bid on.

There are millions of third-party websites that display Google ads in every single niche out there. Like they say about New York City, if you can make it with Google Adwords, you can make it anywhere.

But here’s a good question for you: What happens when you get banned or declined from Google AdSense?

You need another alternative to outsource PPC!

Bidvertiser

This platform, though far less known than Google, works similarly to Google.

Bidvertiser shows ads that you create to third-party sites in a plethora of different niches. When visitors to these sites click on the ads, the site owner and Bidvertiser get paid and you, the marketer, get charged per click.

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Facebook Ads Manager

Another popular option for PPC advertising is Facebook. With billions of users all over the globe, it’s safe to say they’ve got enough traffic for you to tap into.

But the good news is there are many, many more options as well. Do a little more research to find more networks that are available for PPC advertising.

Aspects of PPC Ad Management

outsource ppc in 2019

There are multiple aspects of a successful ad campaign that must be set up properly, managed, tested and finally, optimized for long-term success.

When you outsource PPC, you increase the chances of getting all of this done the right way by contracting an expert who does this work daily.

Your account must be set up correctly, campaigns and ad groups must be selected, keywords must be selected, you have to choose an audience, ad copy must be written, product listings must be created, device targeting selected, location targeting selected, and ad delivery schedule and budget must be selected and much more.

You need someone who has experience working through all aspects of this endeavor across many different industries, business phases, budgets, goals and more.

25 Factors to Consider Before You Outsource PPC

1 Cost of PPC Expertise

There is a high cost of hiring a full-time PPC expert as opposed to outsourcing PPC campaigns.

You can easily make expensive mistakes with PPC campaigns. When you outsource PPC, you increase your chances of maximizing profitability and minimizing expensive mistakes because you can easily find an expert who is open to freelancing rather than demanding an employment contract.

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2 Advanced Tools and Resources at Your Fingertips

Adwords (now Google Ads), Facebook Ads Manager and Bing Ads Manager integrate with third party tools. These tools are needed for advanced campaign management.

Advanced tools can help with various parts of your campaign such as bid management, keyword research, analytics, and more. When you outsource PPC, you can simply ask a candidate which tools they use to simplify, streamline and advance the work of PPC optimization.

3 Bid Management

Managing PPC bids is a huge part of the investment management of your PPC campaigns. The bidding component requires a lot of time but also a lot of experience and knowledge. It can get very complex and nuanced.

When you outsource PPC to an expert, they may have access to advanced tools that simplify the work of management.

4 Stay on the Cutting Edge

When you bring a PPC expert on staff, you may inadvertently take them out of the market where they are learning and growing more rapidly. You also may not be able to afford the cost of continuing education, conferences, certifications and courses they may need to keep growing.

When you simply outsource PPC, you increase the likelihood of getting someone who is on the cutting edge of the evolutionary nature of online marketing. The more advanced candidates will keep themselves up-to-date on the latest within the world of PPC.

5 Time Efficiency

ppc ad campaign

When you hire a PPC expert, other people in your company will likely be involved to some degree or another with their efforts. At the very least, the senior marketing director and you, the CEO.

Sure, there will be some time investment even if you outsource PPC.

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However, you will likely be able to control costs more easily by outsourcing the task as opposed to taking it in-house.

6 Faster Results

At the end of the day, your goal is to increase leads and sales a lot faster than you have been experiencing to this point, right?

Well, when you outsource PPC, you’re going to be able to quickly get your campaign up and running as opposed to starting the hiring process of making job posts, interviewing candidates, narrowing down your list of candidates, choosing the right person, and getting them on board with all of the rest of your office.

All of that with the risk of finding out once they’re actually doing the work, that they’re not a good fit!

7 Stay Focused

PPC advertising and management is very powerful for delivering targeted traffic to your landing pages and offers.

Yet, as it is with most things in business, PPC campaign management is complex, not simple. It may look easy enough that the onset, but to really win an excel in this game, there is a lot of technical knowledge and experience that must be effectively applied and implemented.

8 Avoid Beginner Mistakes

Certainly, now that you are older, you think riding a bike is elementary. Still, when you were learning it as a kid, likely, you made a ton of mistakes and fell a lot. This probably caused a lot of cuts and bruises that hurt as you learned.

The point here is that everything that you’re not an expert in requires the same process of making beginner mistakes that cause pain. Pain here often means you losing money and time that you may not be able to afford losing!

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9 Overspending on PPC

Outsource PPC overspending

Most people who take PPC in-house end up spending a lot more money on their campaigns and on employing staff needed to do the work that you could have avoided if you had just outsourced PPC.

10 Deep Knowledge Base

When you take on PPC in-house, you immediately limit the level of services that you’re going to get for your company.

The PPC professional you hire may have experience with setting up campaigns and analytics, but not necessarily with A/B testing, phone tracking, designing landing pages, writing great sales copy, and more.

When you outsource PPC, you can contract a crew that work cohesively to do this work on a daily basis.

11 Devil in the Details

Just as it is with most fields, there are many subtleties and nuances involved with PPC management.

As they say, “The devil is in the details.” It’s in the details of PPC management where the game is won.

If you hire someone who’s not on top of all of the details due to lack of experience, you could end up with lackluster results that waste your valuable time and money.

12 Tracking PPC Campaigns Require Expertise

Facebook Ads PPC campaign tracking

Monitoring analytics of your Facebook and Google ad words campaigns are important because they tell you where you’re winning and where you’re losing.

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Tags will need to be applied to your campaigns by installing HTML tracking code on your website. You can also track leads and sales from phone calls with additional set up.

If you know where your sales and leads are coming from, then you can invest more there and cut what’s not working.

13 Stick to What YOU Do Best

When you do PPC in-house, you pick up a whole lot of additional burden — a complication that won’t necessarily pay off.

Many people get so bogged down into the details of trying to set campaigns up properly and make them work that they neglect their core business.

When this happens, you start to lose your business, and a downward spiral begins.

14 Dedicated Expert

Instead of trying to split your time to work with a new PPC in-house professional, you’d be better served by contracting the services of a person or a group of contractors that specialize in PPC campaign management.

Contracting the work to a dedicated experts will pay off for you a lot faster than keeping this in-house.

15 Huge Learning Curve

Outsource PPC learning curve

You may question whether or not you should hire a marketing freelancer who has learned how to do PPC themselves through a digital course or training program.

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The logic is sound.

However, in reality, with so many companies competing for the same keywords in every niche imaginable online, it’s not easy to beat them out at an affordable cost when you don’t have a seasoned professional who knows the ins and outs of PPC management.

16 Mastermind Effect

If you have read the classic book, “Think and Grow Rich,” you know the importance of the concept of the mastermind.

When you collaborate with experts who gather to solve the problems of your business then you grow faster and more efficiently.

You get this mastermind effect when you hire the services of a professional PPC contractor as opposed to trying to train an in-house worker who does not have a PPC background.

17 Multiple PPC Platforms to Consider

The other thing that you need to consider here is that there are multiple PPC platforms which should be considered.

So if you hire a in-house PPC professional, likely, they are not an expert at multiple platforms. Likely, they are an expert in one of the many platforms upon which you should be running PPC campaigns.

Hiring freelance PPC managers gets you who you need for all the platforms you need without all the costs.

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18 Can’t Afford The Best Talent

PPC management team

If you can’t afford to hire a full in-house group for your PPC ad campaigns then your best bet is to just outsource PPC.

You can easily spend $120,000 to hire just one PPC professional, let alone a whole department.

19 Greater Access to Excellence

When you outsource PPC, you get access to a pool of talent that is staying on top of best practices in the field of PPC across a broad variety of channels.

You can’t expect your in-house crew to be able to compete with a dedicated PPC ad agency or expert with 10 years of experience.

20 Office Drama

Frankly, more people on your in-house team means more potential for office drama.

Make your life a lot simpler by simply outsourcing PPC and keeping your in-house team lean and mean.

21 Feel Like Competitors Are Ahead of You

Outsource PPC competitors

If you feel like competitors are moving ahead of you when you look at their web presence, you see the number of new clients they’re bringing on or you catch wind of how much new product they’re selling, they’re PPC expert help could be the difference.

You can quickly move up the field if you outsource PPC.

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22 Want a Multi-Channel Strategy

In order to continue to scale your business, you need to consider running PPC campaigns on not just one but on multiple platforms.

This means you will need the help of experts in those various platforms.

The easiest way to get this help is to contract out the work to experts in those various platforms as opposed to attempting to keep it in-house and training your in-house talent.

23 Advanced Strategy

Outsource PPC advanced strategy

After you get your PPC campaign set up and start seeing success, you want to turn things up a notch and move towards more advanced strategies.

These strategies can lead to lower cost of your ad spend while increasing sales.

It’s going to be the experts who were staying on top of trends in PPC that will help you implement these.

24 Broader Perspective

Internal staff tend to get tunnel vision and lose sight of the various possibilities that you have with PPC campaign management.

When you hire an outsourced professional or group of professionals, you are working with someone who is exposed to many different trends that expand their minds to other possibilities.

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25 Management

When you have to manage PPC professionals that are in-house, then your resources and attention is diverted away from running other critical aspects of your business.

When you outsource PPC, you allow yourself to work with talent that is self-managed. They will likely just report to you on things that need to take place and share data analytics.

Final Thoughts

Right now is a perfect time to get started with PPC advertising to grow your business.

You can start by searching here for freelance PPC experts who can help reach your goals.

List out the platforms and campaigns that you need and send in a request for the people you need to run your efforts.

Information contained on this page is provided by an independent third-party content provider. Frankly and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@franklymedia.com

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MARKETING

What You Need to be Doing NOW to Get Your Shop Ready for Black Friday

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What You Need to be Doing NOW to Get Your Shop Ready for Black Friday

Did you know that 130 million users use Facebook and Instagram to discover sales and buy products during Black Friday weekend alone? 

This means that setting your shop up for success is an excellent way to attract all shopaholics into your business and make serious money. But, with so little time, how can you know what you’re supposed to do? 

Well, after talking with Meta experts, I’ve put together an easy-to-follow checklist with everything you need to do AHEAD of Black Friday if you want your Instagram or Facebook Shop to be a huge success this holiday. 

So read on, and start planning now!

11 Things you need to do to get your shop Black Friday ready

The key to a successful Black Friday is reaching the right audience with the right products. In years past, this meant a well-placed ad in the local newspaper or a spot on the radio. But today, the best way to reach potential shoppers is through social media. And of all the social media platforms out there, Instagram and Facebook offer the best buying experience. 

Facebook and Instagram Shops provide an easy way for businesses to showcase their products and reach a wide audience, and offer a convenient way to browse and purchase items with just a few clicks. Plus, since most users are already using these social media platforms *we’re talking about more than 3 billion*, it has become a natural way to shop. 

So if you’re a business owner looking to take advantage of Black Friday, setting up an Instagram or Facebook shop is a must, and here are the best tips to do so: 

1. Start planning your holiday strategies if you haven’t already

For many businesses, Black Friday is make-or-break time, when they can either turn a profit or end up in the red. That’s why it’s so important to have a solid plan in place for dealing with traffic. 

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By mapping out a strategy beforehand, businesses can avoid being overwhelmed by the high demand and ensure that everyone has a positive experience. This means, planning your offer and deals ahead of time, placing your ads budget, doing product inventory, organizing customer service, etc. 

Regarding offers, Instagram and Facebook Shops allow businesses to set up coupons and discount codes during checkout, and timely offers to display their deals. Offer parity with your site is key. So be sure to review #7!

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2. Update your Meta Shop banners 

In order for retailers to lure customers into their shops, they need to make sure their signage is up-to-date and eye-catching. This is especially true for banners, which are the first thing people see when hunting for good deals and promotions. 

A well-designed banner can help to create a sense of urgency and excitement, convincing shoppers that they need to act now in order to get the best deals. These act as hero images from a traditional site, but for your Instagram Shop.

Additionally, they can be used to highlight specific sales or promotions, making it easy for shoppers to find the products they’re looking for. After all, what good is a sale if no one knows about it?

So if you’re looking to make the most of this busy shopping day, don’t forget to update your social shop banners with eye-catching designs. It could make all the difference in attracting customers to purchase in your store.

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3. Make your organic media is shoppable

Facebook and Instagram Shops allow you to tag a product every time you post a picture, reel, story, or video. This is especially relevant because it drives users from an organic publication to your shop where they can check all the information about the item they’re interested in. 

Plus, tagging can give you clean insights to how they’re interacting with products and creatives. 

Hat tip: Did you know that you can tag your products in the description of your feed posts? No more using ‘link in bio’ in your copy for your organic posts. Use the @ symbol and choose ‘products’, once you have found your product select it and BAM, your product is now linkable in your Instagram post’s description!

4. Set your products up for success

Each product description should contain anything and everything a user needs in order to buy. This includes: 

  • Engaging and informative product descriptions

Standing out from the crowd of sellers can be especially hard during the holidays. However, a great way to do that is to make sure your product descriptions are clear, concise, and compelling. 

No matter if you’re selling clothes, accessories, or home decor, a good product description will tell potential customers everything they need to know about a product, including its features, benefits, etc. Plus,  it should also be engaging, so that shoppers are tempted to click “add to cart”, so don’t forget about the call to action and use strong and convincing language to urge the buyers to take your deal. 

Be sure to exclude urls in your product description because it’s not allowed. Keep your product descriptions centered on benefits and remember, users often have 1-3 seconds to evaluate the efficacy and interest in a product from a product description.

Images that are well-lit and clearly show the product details can be the difference between a customer clicking “add to cart” or moving on to the next item on their list.

For Instagram and Facebook Shops, images need to be at least 500×500 pixels. Additionally, it’s important that you include more than just one image and focus on features. 

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Extra tip: according to Meta experts, if your product is in the lifestyle category, detailed product images can help you increase your possibilities of making a sale by 6-8%. 

Extra extra tip: Include an image of a customer’s selfie with the product. Showcasing real customers using or holding your product makes a big difference with your conversions.

  • Include price, availability, and sizes

No one will buy anything from your shop if you don’t have this information! So check your products and make sure that all of them include the deal price, pieces in stock, and sizes (this one applies only for items that are in categories like: Clothing Accessories, Newborn & Baby Fashion Accessories, and Costume Accessories)

Regarding sizes, you can (and should) add a size chart to help users feel confident in the purchase decisions and potentially reduce return rates. 

Bear in mind: July 2022, Meta changed the basic information each item showcased in their shops needs to have in order to be displayed, so click here to discover everything your products need to have!

5. Update your catalog

An outdated catalog will make it difficult for them to find what they’re looking for, and they may decide to do their shopping elsewhere. 

So, it’s important that you check and update your catalog to display all the products that are on sale to help your customers make important purchase decisions and drive sales. 

Taking this into account, your catalog should: 

  • Have all the products displayed with their variants
  • Include product details: complete all data fields (materials, ingredients, multiple images, videos, and size charts where applicable)
  • Be maintained: update collections with new items and inventory quantity. Regarding this, you can use Meta Pixel to automatically update your catalog and reduce operational load. 

6. Enable checkout on Facebook and Instagram Shops

Redirecting users to your own website or another platform in order to complete a sale is inconvenient and can lead to lost sales. So, it’s HIGHLY recommended that you set up your shop with checkout, if you’re allowed,to help potential customers discover and buy your products on one platform. 

**For eligible stores in the US, all fees are waived through the end of 2022 for enabled checkouts.

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Onsite checkout can be set up in Commerce Manager and it’s available for US shops only; it will give insights into shopper demographic and full-funnel conversion data which, in return, can help you optimize your campaigns. 

7. Offer Parity

An Instagram or Facebook Shop is an extension of your store, but in a more consumable form that doesn’t require users to go from a place to another in order to buy something. This means that both should offer the same data: from prices and deals, to contact information and banners. 

Why? Because some people may find your social shop and make their purchase there, meanwhile others would prefer to go to your website to get more information about you, so offer parity is a must if you want to build trust with potential customers. After all, no one wants to find mismatched prices!

8. Enable product reviews 

By reading reviews, users can get an idea of what other shoppers thought of a particular item before they make a purchase and it can help them make informed decisions. That’s why they’re a key player when it comes to driving sales during Black Friday. 

Regarding this, US shops with onsite checkouts have access to ratings and reviews and can manage them in Commerce Manager, which will allow you to check customer feedback and answer them. 

Remember this: you need to have a shop with onsite checkout to enable product reviews and ratings. 

Moreover, it’s possible to import reviews from 3rd parties! For now, Yotpo and Bazarro are active, meanwhile, Okendo and Stamped.io will be available with the reviews section in the next quarter. 

9. Don’t forget about user-generated content

User-generated content has the added benefit of being more authentic and relatable than traditional marketing materials. It’s this human element that can be critical in helping persuade undecided shoppers to make a purchase. In fact, UGC drives a 9% increase in CTA clicks for buy now or view on the website

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During Black Friday, this type of content can be a valuable tool for helping brands connect with consumers and build trust, so it’s important to include it in your strategy. 

For this, you can use images and videos of different customers using, wearing, and loving your products or provide buyers with information like “how to use” or tips that can help them make the most out of an item. 

If you go to the UGC section of your commerce account, you can find UGC that’s ready for potential use in your stories and in your Meta Shops. You can find any images that tagged your handle or used one of your branded hashtags. When you find images that you’d like to use, you can send a request to that user’s profile for permission of usage of that media in your store.

It’s really that easy!

10. Leverage Shopping Ads and Catalog Ads

Instagram shopping ads allow businesses to showcase their products directly in the Instagram feed. 

By tagging product photos with relevant information, businesses can create ads that include pricing, product descriptions, and a link to purchase the product. These ads are designed to be highly visual and engaging, and they provide a convenient way for users to learn about and purchase products without ever leaving Instagram. 

On the other hand, Advantage+ Catalog Ads are a must-try for those businesses that have a large catalog of products and don’t want to be bothered by having to create a different ad per product. Instead, this type of ad helps you to create one campaign for all your products and show it to people that are interested in even one item from your catalog by creating an individual ad. 

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By integrating Catalog and Shop Ads into your paid media plan for Black Friday, you can attract possible customers and take them through your sales funnel all in one platform. 

If you’re not familiar with these types of ads, you should start experimenting and scaling them as you see fit from now on! Also, don’t forget to set up your CPA!

*** Black Friday ad ramp up should begin by September 20th. October 15th is the BIG day when everyone enters the Meta Ads marketplace and auction pressure increase***

11. Prepare your customer support service

Answering questions from possible customers in less than 24 hours increases their possibility to make a purchase by 50%, that’s why it’s important to invest in effective customer service to help users get a clear understanding of your business and build trust. 

With Facebook and Instagram Shops, you can get an email every time someone asks specific questions and reply by using the feedback tag on Commerce Manager. These replies become publicly available helping future customers see that social proof to make better buying decisions.

However, this feature is only available if you have enabled checkout and are an admin to the commerce account.

When should you start?

The peak of users eager to get Black Friday deals starts from October 15th to the big date *yes, more than a month before Black Friday*, so it’s crucial that you start optimizing your Instagram and Facebook Shops ASAP. 

And, if you feel like this long list may overwhelm you and already give you a headache, at Mongoose Media we have a team of experts that will take this task from you and make the most out of your shop to go from plan to bestselling during the holidays!

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