Ad disapprovals within Google Ads are frustrating and becoming more frequent. Google is not only tightening up on its existing policies, Google is also rolling out new policies which affect multiple industries. In this article we will discuss common reasons for ad disapprovals, steps to fix them and what to do if your disapproval reason doesn’t fall in the common category.
There are several reasons your ads in Google might not be running, and disapprovals are one of them. It is important to comply with Google’s policies as not only do ad disapprovals mean your ad will not run, if you frequently run ads against Google’s policies, Google is entitled to suspend your Google Ads account. Some reasons for disapproval are complex but here are 8 common reasons your ads may face disapproval.
8 Common Reasons for Ad Disapprovals in Google Ads
Your ad makes mention of copyrighted content. If another company has a copyright over certain words, you’ll be flagged for using them, which is important to keep in mind when building out competitor campaigns. On the flip side, if you are legally eligible to be protected from copyright infringement, you may apply for certification to advertise.
Your ad has too many exclamation points or your ad uses symbols not intended for its original purpose. Only one exclamation point per ad is allowed and zero exclamation points are allowed in the headline of the ad. Google also does not allow the use of symbols such as @ for purposes other than their intention (for example: @t home instead of at home).
Your ad says, “click here”. Any ad that uses “click here” as a call to action will be immediately flagged. Google defines “click here” as a generic call to action.
Your root domain is different in the display URL and the destination URL. Google requires that both the root domain in the display URL and the root domain in the destination URL be the same.
Your ad contains words that are in all caps. Google does not allow you to use all caps except in certain instances. These exceptions include coupon codes, common abbreviations (such as “ASAP”), trademarks, brand names, and product names.
Your ad is using low quality images or video. Google will disapprove images that are blurry or do not fit the entire space of the image size. You can also not use video with poor sound quality.
Your landing page houses prohibited content. Google will scrub your landing pages to ensure they do not contain anything that violates their policies. If your ad is approved and you find nothing in the ad itself, look to your landing page to see if it has any violations.
Your landing page is not yet live. Google will disapprove ads that link to landing pages that are not live which you will need to consider as you build your ads prior to a new landing page launch.
What to Do When Your Ad is Disapproved
When you receive a disapproval, your first step is to determine the reason and if the reason is clear, you can fix the offending ad. Once you update the ad to comply with Google’s policies and save your changes, it will automatically resubmit for review. But what happens when you can’t figure out why your ad is disapproved, or it does not fall in the common reasons listed above?
You may also call Google and request a review if you cannot find the error related to the disapproval reason. You can find the phone number and appropriate account information needed under the question mark icon in your Google Ads interface. Google Support will escalate the ad(s) in question and if the disapproval was made in error, Google will approve your ads. Google will also provide you with more in-depth detail of the error if the disapproval was not a mistake. Reasons for being unable to identify the error include landing page errors, especially on complex websites, and new policies that affect previously approved ads.
If you have exhausted all of these efforts, reach out to your Google rep. They have access to new policies that may affect your specific industry.
Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.
Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.
Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.
Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.
Google Workspace vs. Microsoft 365
Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.
Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.