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8 Pay Per Click Trends You Can’t Ignore In Year of 2020



In this competitive world, you have to make sure that you get the best out of your advertising strategies. However, in the domain of the fashion digital marketing company things change at a pace that it gets difficult to keep with the latest tech updates and trends. Well, no need to worry as we have the top 8 pay per click trends that you can’t ignore this year. Check them out:

PPC Automation

Automation has emerged as a helping hand for almost every industry. It is being used in almost everything that can be automated making workflow a lot smoother and faster. A lot of big tech companies have invested a huge amount of resources in the improvement of this tech. Google now even offers PPC automation for its users.

However, PPC automation is not easy and to fully utilize this technology you need to be familiar with the algorithm being utilized and how to use it to its full potential. This will really change the way you work, as most of your work is passed on to the machine. This will save a lot of your time, so you can focus on other important tasks. Although automation is really effective and efficient we would recommend not to fully depend on it, as it’s not perfect. Consider it as a helping hand.

Smart Bidding

Just imagine having a companion that can help you out with your conversion rates and another bidding in PPC business. Well with smart bidding is a machine learning system that can help you do all that. It is a machine learning-based software that optimizes itself according to your needs. The more data you feed it the more it gets customized to your needs. There is a lot of smart bidding PPC software such as CPC (Cost-Per_Click), CPA(Cost-Per-Acquisition), ROAS(Target Return on Advertising Spend), etc.

Based on your needs and business requirement, you can utilize any software. And as we keep moving towards the future this bidding software, just going to improve and get better. At some point in time, they might even surpass us, in processing effectively.


While everyone knows this tech giant, very few people know that amazon has set foot in the paid advertising industry. Although Facebook and Google rule this region, Amazon is not so far behind. It has become the world’s third-largest and faster-growing advertisers in a very small duration of time. Amazon uses its online shopping platform for displaying ads, due to its popularity and widespread reach. So, if you intend to compete in PPC, then you need to pay attention to amazon.

Social Media Platforms

Starting with Facebook, today social media is one of the largest and most-utilized platforms for advertisement purposes. Around 70 to 89 percent of the people on the internet are connected to at least one social media platform. These platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. So in case you are not utilizing social media platforms for your PPC, then we would highly recommend reconsidering your strategy.

Targetting Audience

Well, this is one of the most effective advertising strategies of the modern-day. This targeting audience feature is provided with Google Ads, where you can specifically target the audience based on their requirements. For instance, if someone wants your products then Gooogle Ads will show them your product advertisement. This way people who actually require your product or services will see your ads, improving the click rates redirecting the users to your website.

This is a great advertising strategy and Google is improving it to suits the market requirement. As of now, Gooogle allows its users to layer the audience and target them based on keywords and demographics. So, make sure to utilize the target audience feature to improve your PPC.

Video Ads

Moving graphics or videos is considered the best way of catching someone’s attention. And believe us videos are going to dominate the year of 2020, yet again. As of today, if you are not using videos, then you have failed as a marketer. Small video ads nothing less than an absolute win with high efficiency and low cost.

Voice Search

The world is changing fast and voice search has become the new mode of surfing the internet, with technologies like Google Home, assistant, Siri, Alexa, etc. A lot of data is being processed through voice search. In the year 2020, voice search is going to be the new buzz word in the PPC business, just by the share number of data voice search will process for the audience.


As a PPC marketer, you need to keep in mind that SEO (Search Engine Optimisation) and PPC go hand in hand. You cannot expect better results without one another. They are like the ultimate combination that cannot be separated, no matter what and this is still going to be true in the year 2020.


How to Maximize Website Conversion Rates Through Mobile Optimization Strategy



How to Maximize Website Conversion Rates Through Mobile Optimization Strategy

If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key to a better conversion rate isn’t always to be found by pumping money into your ad campaigns, or a flashy new marketing drive.

Nope – the solution’s much more simple. Mobile optimization!

Starting with your site’s mobile experience makes sense. After all, 46% of Americans spend between five and six hours on their phones, every day. When they come across your website, it’s likely to be via their phones. Meaning your site needs to be ready.

Below, we’ll walk you through our top 4 mobile optimization tips. Follow them, and you’ll end up with a clean, compelling, and customer-centric site – that’s ready to convert.

What is Mobile Optimization Strategy?

First things first – what is mobile optimization, exactly?

Mobile optimization is the process of tailoring your website to users accessing it on a mobile device, such as a smartphone or tablet (as opposed to on a desktop computer.)

It involves ensuring that your website’s layout, structure, and content are customized to mobile devices. So why is that important?

Well, think about the consequences of a site that isn’t optimized for mobile. Content displays as misshapen or missized. Elements jump around on the page, as if with a life of their own; you find yourself having to zoom madly in and out, simply to read the text on the screen.

It’s not a good user experience (UX). But, more importantly, it’s not good for business. 57% of mobile users won’t recommend a business with poor mobile optimization. 

Sloppy mobile optimization – or total lack of it – means a frustrated user. And frustrated users rarely turn into customers!

How To Maximize Your Conversion Rates Through Mobile Optimization Strategy: 4 Top Tips

Ready to start maximizing your conversion rates – and make your website more mobile-friendly in the process? Here are our 4 top mobile optimization tips:

  1. Provide a simple, clean checkout experience
  2. Add on-page product recommendations
  3. Offer more ways to pay
  4. Strengthen your CTAs – and their visibility

Read on for the full scoop.

1. Provide a Simple, Clean Checkout Experience

The first way of boosting your mobile site’s conversion rates? Optimizing your checkout flow to ensure you’re providing a frictionless experience at the checkout.

How exactly you do this will depend on how you’ve built your website. But a few broad tips include:

One of Website Builder Expert’s tips for improving your conversion rates is to use fewer form fields – which is also an important aspect of your checkout experience.

Image source: Average Website Conversion Rates in 5 Key Industries

2. Add On-Page Product Recommendations

Integrating on-page product recommendations is a low-effort – but potentially high-impact – action for optimizing your mobile site.

The on-page product recommendations you recommend could be products the customer has recently viewed, or ones similar to the products they’re currently looking at. These will appear in the frame as they browse your store on their mobile, meaning they can quickly, and easily navigate to the kinds of products they like.

On-page product recommendations are great for UX. But they’re also good for your conversion rates – as you’re removing one more barrier to your customer making a purchase.

3. Offer More Ways to Pay

These days, offering a diverse range of ways to pay isn’t simply a ‘nice to have.’

It’s a must-have. And, along with choosing the right web hosting provider and building your site with the most suitable platform, it’s one of the biggest website decisions you’ll make.

Consumers are more discerning now than ever. Many distrust the process of paying online; others just want the process to be as slick, seamless, and speedy as possible.

Your job? To ensure your customers can pay with multiple different payment methods, including:

  • Mobile wallets (such as Apple Pay and Google Pay)
  • Credit and debit cards
  • PayPal

Millennials, in particular, are fond of the convenience and ease mobile wallet payments offer. In the US, Gen Y leads the share of consumers making digital or mobile wallet payments (46%), according to Statista.

And, to target Gen Z, you can even offer your customers a ‘Buy Now, Pay Later’ (BNPL) service. It’s big with that demographic – in the US, 55.1% of Gen Z consumers 14 years old and over will use a BNPL service at least once this year.

4. Strengthen Your CTAs – And Their Visibility

When it comes to maximizing conversions, compelling call-to-actions are a must.

So take the time to audit the content, placement, and design of your website’s current CTAs. Do they:

  • Start with command verbs that create excitement and engagement.?
  • Cultivate a sense of urgency?
  • Demonstrate the benefit to the customer if they choose to take action?

Remember, you’re optimizing your CTAs here for mobile devices. So think about your user, and how they’re interacting with your site. They’re already on their phone, after all – so how can you tap into that to improve your CTAs?

One tip is to use phone call-based CTAs. Instead of inviting someone to fill out a lengthy contact form, or get in touch via email – both trickier to do from a mobile phone, or while on the go – invite them to call to make an inquiry, instead.

Plus, CTAs aren’t just about the wording – what they say – but about how they look. So make sure they stand out from the rest of the page’s content (you want people to know they’re looking at a CTA, after all!). Harness the powerful simplicity of white space. And, if there’s a button, make sure it’s big, bold, and screams “click me!”


Mobile optimization won’t just improve the look, feel, and usability of your site. It’ll increase your conversion rates – and help you grow your business online, too.

So good luck, and have fun implementing these tips. Mobile optimization can be tricky and time-consuming. But the results will be worth it in the end – trust us!

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