Connect with us

AMAZON

Amazon & Google: Affects Of COVID-19 On Digital Marketing

Published

on

My father always said “Time is a flat circle”, meaning the more things change the more they stay the same. At this point in time, it can’t more apparent that this isn’t true. We are in unprecedented times where the only thing we can expect is uncertainty. This is equally true within the digital marketing landscape for the time being.

Amazon

We are already seeing the effects of COVID-19 in Amazon’s digital strategy taking drastic measures. Amazon at the moment has completely pivoted away from Google Ads and is focusing on providing customers with necessary goods.

 Amazon said in their statement, “We are seeing increased online shopping and as a result, some products such as household staples and medical supplies are out of stock. With this in mind, we are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers so that we can more quickly receive, restock, and ship these products to customers. For products other than these, we have temporarily disabled shipment creation. We are taking a similar approach with retail vendors.” According to Amazon, this will be in place at least up until April 15th, now what effect does this have on you and your accounts? First off you will be seeing a drastic change in the cost of search terms and the number of impressions. 

If you are working within the industries that Amazon is focusing such as household items, you will see a significantly high CPC and a lot more traffic coming through. For the rest of us in the eCommerce world, the CPC’s will be dropping due to the fact that you will no longer be competing with Amazon. As well as the complete halt to advertising on Amazon, especially for vendors, as a whole due to the fact that Amazon has put priority shipping on items deemed necessary.

Google

The most obvious thing to expect is an overall slow to spend being put into Google. This is to be taken with a grain of salt, the big players within each industry not directly effected by COVID-19 will still be there, but the mid-level and below spending companies will be reducing campaign spend drastically. We have already seen the effect of companies shutting down for the foreseeable future with Google posting a statement about the best processes for doing this. For those who just want to shut down their website, this is the last thing that google recommends. “This is an extreme measure that should only be taken for a very short period of time (a few days at most), as it will otherwise have significant effects on the website in Search, even when implemented properly.”. For those who need to shut their doors and turn off all activity and purchases on their site, Google has provided the instructions for those who need to shut down business for the time being. 

  • Disable your cart.
  • Inform Your Customers.
  • Inform Google

As for performance we have seen thus far on Google, total spend on the platform has dropped year over year as well as conversion rate. Now we aren’t anywhere near where panic is the only reaction. There is still room for growth I have seen clients who are performing very well over the past two week s and are looking to expand their search and shopping budgets on google for the rest of the month. Second, we don’t know how long this will last. Which means those who have opportunities for growth and high performance, take advantage of it, and those who are facing a drop in performance, buckle down. 

For those who are managing accounts that are uncertain of where to go and what to do, check out Ryan Opal’s blog, Methods for PPC Success in Times of Uncertainty.

PPChero.com

AMAZON

Binance’s BNB Chain to Offer New Decentralized Storage System

Published

on

Binance’s BNB Chain to Offer New Decentralized Storage System

The release of the decentralized storage system’s white paper was having a modest effect on the price of other storage tokens on Wednesday. Filecoin (FIL), storj (STORJ), and arweave (AR) are now trading 2%, 5% and 6%, respectively, above their pre-announcement prices.

Source link

Continue Reading

AMAZON

The Marvelous Mrs. Maisel Set Sounds Absolutely Delightful, Thanks To Rachel Brosnahan’s Adorable Pig Story

Published

on

Rachel Brosnahan playing Midge in the Season 4 trailer for Marvelous Mrs. Maisel.

Over the course of four seasons, and soon a fifth installment, The Marvelous Mrs. Maisel has managed to one-up themselves and make the scale bigger, the set pieces more extravagant and the monologues snappier. While all of this has been amazing for us viewers, one-upping yourself every time must be quite stressful, and it has been according to Rachel Brosnahan. However, she also came up with an adorable way to de-stress and help the cast and crew by hiring therapy pigs. This also goes to show just how delightful the set of this Prime Video show seems, even during stressful moments. 

Filming Season 2 of The Marvelous Mrs. Maisel, which went on to win many Emmys in 2019, the cast and crew had taken on a much bigger challenge than they did in Season 1. By traveling around the world, and upping the ante overall the stress levels were high. However, Rachel Brosnahan revealed that she had a “delightful” stress relief activity planned involving therapy pigs, truly showing how wonderful this set seems. The actress behind Midge Maisel started her story about therapy pigs by setting the scene on The Late Show with Stephen Colbert, saying:  

So this is actually from our second season, we shot ten episodes during our second season, that’s the only time we ever did that, we never tried it again. We started the season in Paris, we traveled to the Catskills, we were on the move a lot. It was a really, really tough season. The crew was really tired. And toward the end of the season, someone had told me about this service in New York, where you can order therapy pigs to come to your workplace and make you feel better. And so, I brought therapy pigs to set and it was kind of incredible.



Source link

Continue Reading

AMAZON

Amazon’s renewable energy portfolio swells to over 20 GW

Published

on

Amazon's renewable energy portfolio swells to over 20 GW

Amazon increased its renewable energy capacity by 8.3 GW in 2022, bringing its total portfolio to over 20 GW, enough to power millions of US homes.

Growing to become one of the largest global companies by market cap comes with great responsibility. The bigger the operations, the more damaging they can be to the environment with more energy use, carbon emissions, etc.

After the pandemic shuttered most people inside their homes, online shopping became a go-to for many.

As a result, e-commerce giant Amazon saw its business surge, with an over 200% rise in profits as shopping habits turned digital. To offset the company’s explosive growth, it has been investing in renewable energy projects and other sustainable activities to reduce its environmental impact.

Since 2014 Amazon has been on a mission to decarbonize its business globally by adding renewable energy capacity and electric vehicles to its fleet while striving to make packaging more efficient.

The e-commerce giant committed to rolling out over 100,000 EDVs from Rivian by 2030 as part of its Climate Pledge. According to Amazon’s latest update, over 1,000 Rivian EDVs debuted this past holiday season to make zero-emission deliveries.

Amazon-renewable-energy
Amazon Rivian EDV (Source: Amazon)

Amazon’s renewable energy portfolio expanded in 2022

Meanwhile, the company added significant clean energy capacity last year to help it reach its goal of powering operations with 100% renewable energy by 2025, five years ahead of its goal.

Amazon announced today it set a new record for the most renewable energy purchased in 2022, adding an additional 8.3 GW through 133 new projects in 11 countries.

Altogether, Amazon now has over 20 GW, enough to power 5.3 million US homes. The clean energy capacity is spread throughout 401 projects (164 wind farms and 237 rooftop solar projects) in 22 different countries. According to Bloomberg New Energy Finance, Amazon remains the most prominent corporate buyer of renewable energy, maintaining the position since 2020.

Once complete and operational, Amazon expects to generate 56,881 GWh of clean energy annually.

Head of sustainability research at BloombergNEF, Kyle Harris, says Amazon’s clean energy portfolio is now among the leading utilities globally, adding:

The fact that it announced a new annual record of clean energy in a year mired by a global energy crisis, supply chain bottlenecks, and high interest rates speaks to its forward planning and expertise in navigating power markets and executing long-term contracts.

Despite economic uncertainty, Amazon stood by its commitment last year, doubling down on its renewable energy efforts.

Electrek’s Take

You have to give credit where credit is due. Amazon is doing its part by deploying hundreds of clean energy projects across the globe.

Amazon says renewable energy reached 85% of its business in 2021. By doubling down this past year, the e-commerce giant is now on track to hit its goal of powering business operations with 100% renewable five years ahead of schedule.

However, the company still has a lot of work to do to lessen its environmental impact. According to research from Statista, packaging accounts for the most significant share of greenhouse gas emissions in the e-commerce industry, accounting for 45% of total emissions.

Amazon has also made strides in reducing emissions by reducing per-shipment packaging weight by 38% (eliminating over 1.5 million tons of packaging), optimizing materials, and offering vendors incentives to use fully recyclable materials.

The e-commerce giant is making significant progress in its renewable energy goals, yet there’s still a long way to go in reducing packaging waste and energy usage overall.

FTC: We use income earning auto affiliate links. More.

Source link

Continue Reading

Trending

en_USEnglish