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Amazon launches Sponsored Ads and Stores in the United Arab Emirates



Amazon yesterday launched Sponsored Ads, Sponsored Brands and Stores in the United Arab Emirates (UAE) for sellers and vendors. was launched by Amazon in May 2019, a rebrand of Souq, acquired back in 2017. In September 2019, Amazon launched the Amazon DSP in the UAE, enabling advertisers to programmatically buy display and video ads.

Sponsored Ads

Amazon Sponsored Products are native ads containing information about the products, like the price, the rating, and title of the product. Amazon says sponsored products enable customers to discover and buy products when they’re shopping for similar products on


Yesterday, Stores were also introduced UAE Amazon website. Vendors can create Stores for free, and they are self-service. Amazon vendors are able to curate content that helps shoppers discover the brand’s product selection.

Sponsored Brands

Sponsored Brands are customizable, cost-per-click ads that help customers discover and engage with brands as they shop on Amazon.

PPC Land

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Amazon’s AWS logs third outage this month, affecting Slack, Epic Games Store, Asana and more




Amazon’s crucial web services business AWS is experiencing problems today, with issues affecting services like Slack, Imgur, and the Epic Games store for some users. It’s not looking good if you’re working from home, with some Slack users unable to view or upload images, and work management tool Asana also hit by the outages. As of 6:13 AM PST, Amazon said it had restored power to affected servers, but users may still experience issues going forward.

In an incident update, Slack said its services were “experiencing issues with file uploads, message editing, and other services.” Asana said the problems constituted a “major outage,” with “many of our users unable to access Asana.” Epic Games Store said “Internet services outages” were “affecting logins, library, purchases, etc.”

It’s the third time in as many weeks that problems with AWS have had a significant effect on online services. Two incidents earlier this month involving AWS ended up knocking out a huge array of platforms and products, taking out streaming sites like Netflix and Disney Plus as well as smart home devices like security cameras from Ring and Wyze.

Today’s outages seem less widespread but still notable, with some users unable to access services entirely and others merely experiencing intermittent faults. shows reports of issues with the platforms mentioned above, as well as news aggregator Flipboard, online learning site Udemy, dating app Grindr, streaming service Hulu, and IoT services from Honeywell, Life360, and Samsung’s SmartThings.

The official AWS service health dashboard blamed the issues on power outages in a single data center, affecting one Availability Zone (USE1-AZ4) within the US-EAST-1 Region. At 6:13 AM PST, the company said it had restored power to the data center and was making progress recovering the affected instances. However, users will likely continue to notice the effects of these outages for a while longer while systems are updated and restored.

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Update Wednesday, December 22nd, 8:36AM ET: Updated story to add responses from affected services.

Update Wednesday, December 22nd, 9: 34AM ET: Updated story to note that AWS has restored to power to the affected data center.

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