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Bing to start crawling all websites with the new Microsoft Edge

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Bing this month announced that is adopting the new Microsoft Edge, as the engine to run JavaScript and render web pages, using then this data on Bing Search. Bing is transitioning to a new bingbot user-agent that runs based on the Chromium open source project: the new Microsoft Edge.

The transition was first announced in October, and the rollout starts now, over the coming months.

Why is this important?

According to SEJ, if a website works with Chrome then it should work for both Google and the new Bingbot.

The new Bingbot user-agents

Bingbot user-agent on Desktop

Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm) Chrome/W.X.Y.Z Safari/537.36 Edg/W.X.Y.Z

Bingbot user-agent on Mobile

Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 Edg/W.X.Y.Z (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)


According to Bing, “W.X.Y.Z” will be substituted with the latest Microsoft Edge version Bing is using, for example “80.0.345.0”.

And why this is important?

Webmasters will be able to know if Bing is using the latest version of Microsoft Edge to crawl the websites. A signal that Microsoft will use one of the latest versions to crawl the websites. Until now, the Bingbot user-agents were:

  • Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)
  • Mozilla/5.0 (iPhone; CPU iPhone OS 7_0 like Mac OS X) AppleWebKit/537.51.1 (KHTML, like Gecko) Version/7.0 Mobile/11A465 Safari/9537.53 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)
  • Mozilla/5.0 (Windows Phone 8.1; ARM; Trident/7.0; Touch; rv:11.0; IEMobile/11.0; NOKIA; Lumia 530) like Gecko (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)

How to test it the Bing Crawlers?

Fabrice Canel, Principal Program Manager at Microsoft – Bing, wrote that webmasters can test their websites by loading them on the new Microsoft Edge. Webmasters can also have insights on the Bing Webmaster Tool.

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Microsoft will acquire Activision Blizzard Inc. for $68.7 billion

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Microsoft will acquire Activision Blizzard Inc. for $68.7 billion

Today, Microsoft announced plans to acquire video game maker Activision Blizzard Inc. for $68.7 billion. When the deal is completed, Microsoft will become the world’s third-large gaming company by revenue, behind Tencent and Sony, according to a company statement.

Game franchises from Activision, Blizzard and King studios that are part of the deal include “Warcraft,” “Call of Duty” and “Candy Crush.” Bobby Kotick will continue as CEO of Activision Blizzard. When the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming.

Why we care. This is a giant acquisition for audiences and content production. Gamers will have new options as the industry shifts and continues to evolve. Subscribers to Microsoft’s Game Pass portfolio, for instance, will benefit from the launch of Activision Blizzard games into that service. But that’s just 25 million subscribers in Game Pass. Activision Blizzard boasts nearly 400 million monthly active players in 190 countries.

Looking ahead maybe two years or more, the metaverse promises to be an all but limitless virtual reality layer built on top of the internet. Gaming companies already have deep experience with in-game advertising, and the metaverse could take that space to a whole new level. Whether Microsoft has this in mind, we don’t know, but this acquisition boosts Microsoft Gaming’s position as one of the biggest gaming companies in the world.

Kim Davis contributed to this article.


Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. 

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