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Criteo launches Direct Bidder for App

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Criteo this week announced the launch of Direct Bidder for App, a new product for publishers to monetize inventory in-app, that uses header bidding.

According to Criteo, Direct Bidder for App is a lightweight, with a flexible integration that helps publishers maximize app revenue. Direct Bidder for App doesn’t have waterfall, but a transparent bidding mechanism with an auction where the highest bidder wins.

Criteo says that Direct Bidder for App has a direct connection through Criteo’s App Bidding SDK, which gives publishers the opportunity to maximize access to the Criteo’s demand from brands and retailers across the globe.

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MARKETING

Snapchat launches augmented reality tool Shopping Lenses

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Snapchat launches augmented reality tool Shopping Lenses


Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform.

Augmented reality is changing the way we shop, play, and learn, and transforming how businesses tell their stories and sell their products,” said Jeremi Gorman, Chief Business Officer for Snap Inc. “Starting today, our revamped AR Shopping Lenses will mean a more engaging experience for our Snapchat community, and enable a faster, easier way to build Lenses for businesses

Upgraded AR experience. Shopping Lenses provides product information and SKU-specific purchase capabilities. Prices and color details are dynamically updated in real-time, allowing users to make purchases on items and styles that are in-stock and ready to ship.

Cutting down on the clicks that it takes for a user to track down and buy a product that they like when they see it on social, Shopping Lenses allows a shopper to purchase an item with one tap on the Lens Product Card triggered by the experience.

Read more: 2022 Predictions: E-commerce everywhere

Results for brands. Real-time updates for the customer experience also mean real-time analytics for marketers. Brands gain insights and intent data when a product is being tried on virtually in Shopping Lenses.

Shopping Lenses with Product Card. Image: Snap Inc.

These signals can help businesses optimize their Snapchat presence and increase sales by reaching the right customers. It can also help product development by showing brands what products and features are taking off on Snap.

Beta partners for Shopping Lenses include Ulta Beauty and MAC Cosmetics. Ulta Beauty saw $6 million in incremental purchases on Snapchat using the catalog-powered Shopping Lenses, with over 30 million product try-ons in a two-week period. MAC Cosmetics saw 2.4-times higher lift in brand awareness, and 9 times higher lift in purchase intent.

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Why we care. Social media platforms are adding features to remove friction and enable interested users to purchase products in a seamless way, which improves experience for customers with high intent.

Stepping back a bit, we can also see how AR and other 3D imaging technologies are becoming must-haves for marketers in specific industries, including beauty, fashion and retail more generally. 


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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Getting Your First 1000 YouTube Subscribers

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Getting Your First 1000 YouTube Subscribers


Video is the future (and the right now) of marketing, and it’s never been easier to start your own YouTube channel.

In today’s episode, host Mark de Grasse sits down with Sean Cannell, founder of Think Media and author of YouTube Secrets, the #1 YouTube strategy book in the world, whose killer channels boast over 2.5 million subscribers. Video is the most consumed content online, yet marketers resist creating it. You’ve got to get over it, or your business won’t survive, Sean warns. Don’t be afraid to suck at first. Plant seeds that you’ll reap months, even years, down the road. “YouTube is like a fine wine,” Sean says. “It gets better with age.” And, unlike on other platforms, your content lasts forever.

Listen in for some tips from the world’s leading YouTube expert on how to get started, what to post, and how to get subscribers fast. 

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Tips for understanding your audience’s problems and ambitions  
  • Why the acronyms ASQ, RSP, TSS are the key to success on YouTube
  • Sean’s favorite YouTube strategy (and why it works so well)
  • How to get 1000 YouTube subscribers in just 10 days

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!



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MARKETING

What Video Marketers Should Know in 2022, According to Wyzowl Research

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What Video Marketers Should Know in 2022, According to Wyzowl Research


It’s well established that video has been one of the breakout trends in the marketing world for the past decade.

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