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Digital ad spend to decrease 10 to 20% in Ireland this year, industry members predict

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IAB Ireland said last month that, recognising the impact of COVID-19, advertisers/agency members predict a 10-20% decrease in digital ad spend in 2020, while also predicting that digital adspend will rebound in Q3/Q4 in 2020.

Irish digital advertising spend grew by 17% last year, according to the latest IAB / PwC Online Adspend Study, published last month. Total digital ad spend in Ireland was €673m, reflecting year-on-year growth of 17% for 2019. Search grew by 7% to €306m. Display advertising grew by 30% to €326m in 2019, which was driven by the growth of Social with a 39% year on year (YoY) increase and Video with a 42% YoY growth rate.

“IAB Ireland’s survey on the impact of COVID-19 found that advertiser/agency participants predict a 10-20% reduction in digital ad spend in 2020. Seventy-three percent of advertisers/agency participants believe that digital advertising will rebound in Q3/Q4 2020 and we are working with all our members to assist them in their plans to reactivate online ad spend” said Suzanne McElligott, CEO, IAB Ireland.

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“Tell Me About a Time You Made a Mistake”: Best Answers and Examples

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"Tell Me About a Time You Made a Mistake": Best Answers and Examples


Behavioral-based interview questions can make anyone nervous, but proper preparation and understanding go a long way into acing the interview and securing the job.

(more…)

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Google and marketing industry predictably hostile to proposed surveillance advertising ban

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Google and marketing industry predictably hostile to proposed surveillance advertising ban


The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.) and Sen. Cory Booker (D-N.J.). The bill would no longer allow advertisers to target ads to consumers based on personal information. Two exceptions would be broad, location-based targeting and contextual ads.

Why the legislation was introduced. “Disinformation, discrimination, voter suppression, privacy abuses,” and other harms were cited by California Congresswoman Anna Eshoo, the lead sponsor of the bill, as the basis for the legislation forward. 

Privacy search engine DuckDuckGo tweeted its support of the bill, saying that “The collection of your private data to target you w/ads violates your privacy & leads to discrimination, manipulation, & disinformation.”

In short, the lawmakers want to stop allowing advertisers to “exploit” and profit from the data collected from consumers. It’s not clear that this excludes “first-party” data. The text of the bill makes no explicit distinction between data collected voluntarily and data collected by surreptitious tracking.

“An advertising facilitator may not target the dissemination of an advertisement; or knowingly enable an advertiser or a third party to target the dissemination of an advertisement, including by providing the advertiser or third party with (i) a list of individuals or connecteddevices; (ii) contact information of an individual; (iii) a unique identifier that may be used to identify an individual or a connected device; or (iv) other personal information that can be used to identify an individual or a connected device.”

Google’s response. Google’s take was both predictable and apparent from the title of the blog post it published: “The harmful consequences of Congress’s anti-tech bills.” This was in reference to this legislation, as well as other antitrust bills pending in the Senate this week (the American Innovation and Choice Online Act and the Open App Markets Act).

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How might all of this impact Google search? The end result would be lower-quality search results, Google said. For example, the company warned that the proposed legislation would prevent it from:

  • Showing directions from Google Maps in its search results. 
  • Providing answers to urgent questions.
  • Highlighting business information when someone searches for a local business.
  • Integrating its products (e.g., Gmail, Calendar, Docs). 

Why we care. Legislation like this could be a game-changer for every digital marketer. What’s particularly troubling is that, as drafted, it seems to prohibit the use of voluntarily submitted names, addresses or emails for targeting purposes. Whether the bill’s sponsors intend this — whether, indeed, they understand the distinction between first- and third-party data — is hard to know.

Not for the first time in the technology space we see Congress preparing to address a problem that surely exists, but that it seems only faintly to understand.

Read next: Data and privacy concerns grow among consumers

Industry says the bill goes too far. The general consensus seems to be that the bill won’t (or at least shouldn’t) pass in its current state, won’t actually accomplish what lawmakers want, and would have serious consequences for the marketing industry.

Susan Wenograd, VP, performance marketing at Marpipe, said the bill is well-intentioned. However, the idea that the user would have no say in how their personal information is used swings the pendulum widely into the other direction, she noted. 

“It removes personalization from advertising under the assumption users want no tracking,” Wenograd said. “As with many things, the truth is probably somewhere in the middle.”

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Marketing strategist Doug R. Thomas of Magniventris, however, seemed more accepting of the overall direction of the legislation: “I’m really not sure of the viability of specifically The Banning Surveillance Advertising Act. I’ll leave it to horse race bettors to wrangle those odds, though. Feasibility notwithstanding, my gut says that this is a statement of the direction display ads are going to be forced to move towards as legislation both in the US and abroad is refined.” He described the bill as “a bellwether for the overall tack of future regulation.”

Additional reporting by Kim Davis.


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Main Benefits of Having Field Service Management Software

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Main Benefits of Having Field Service Management Software


Field service management is definitely the most demanding task for the majority of managers. It’s not simple for field managers to apply a paper-based management system to optimize workforce efficiency. All businesses that provide field services need to have suitable field service management software for managing the workforce, equipment, or related resources on site.

Generally, field service management includes work scheduling, tracking working hours, task dispatching, and, above all, invoicing customers for completed work. As a result, each company that adopts proper field service management software will make all these activities easier and simpler.

What Is Field Service Management Software?

Field service management software helps companies to reach their wanted business goals and boosts productivity. Every business owner usually aims to gain profit by following two basic objectives: use of resources up to standard and highest client satisfaction.

Today, customer expectations for superb customer service increase every day. FSM software overcomes that burden and assists your business to obtain effective solutions such as improved communication with customers, employees, and management. The businesses that utilize reliable FSM software, such as FieldAware, can quickly seize the opportunity to be one of the top competitors on the market.

If you haven’t employed FSM software yet, we give you the main five benefits of using FSM software. So, read below to understand why your business needs to adopt it.

Streamlines Work

A lot of industries continue to use papers for documentation or outmoded software to record the daily work activities. That results in work delays, scheduling overlaps, dispatching issues, a number of incorrect data entries, or even high-cost demands.

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With FSM software, every job task is sent to the technician’s mobile phone, along with the optimal route to the location, tools that need to be used, inventory management processing, client’s service history, service reports, and other valuable information for serving the customer best according to their needs.

It fastly helps eradicate paper-based field services and offers the organization a possibility to streamline field service work easily.

Improves Scheduling

FSM software allows you to generate and manage multiple jobs easily. Each field service business heavily depends on its scheduling and the dispatching process in order to make the working tasks smooth.

Once you implement a sound management system, it improves your scheduling immediately. In other words, it means that by implementing FSM, your business intelligence and planning make a major impact on on-time service technicians, reducing double-booking, and sending the right technician on site. On the other hand, a faulty scheduling system results in chaos and an excessive loss of revenue.

Real-Time Tracking

Aside from the benefits to improve the service management activities, the FSM’s customized tool allows the client to track the records related to a certain service request or service delivery.

After the service is finished, you also have an option to examine the performance of the field technician to improve your overall service. Additionally, it becomes pretty easy for you to supervise and manage your technicians more intelligently and foresee issues even before they occur.

Once you have the technician’s precise location, you can relatively easily change routes and make better decisions when dealing with surprising events or emergencies in the best way possible.

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Effective Communication

Customer acquisition and retention are the two most important goals that every organization should have. Once your customers are disappointed with your services, you can lose them. The most efficient way to boost customer satisfaction is by having better communication with the technicians who resolve your customer’s inquiries.

With FSM the technicians are able to record relevant service notes, different diagnostics, test results, important data, tools used, and labor spent in their devices. They can also capture and send on-arrival photos or videos using.

Furthermore, FSM provides real-time data in accordance with the work requirements to maintain the customer’s happiness using innovative ways to enhance customer service. Plus, the customers have the ability to track the technician’s location. As a result, customer engagement also strengthens once companies employ FSM software.

Invoicing Is Fast

Invoicing is one of the most crucial assets of every field service company. It usually takes multiple weeks to appraise the work done once every data is recorded and analyzed manually.

When using FSM, the service technicians send all the job-related data such as labor spent, tools and parts used, customer’s digital signature, and job result images.

Based on the data provided, the FSM system automatically creates invoices and calculates the cost, identifying the services available under warranty, delayed payments, and discounts.

Final Words

The field service management software manages almost everything that increases your strength to make it more effective and offers field employees the resources to make their jobs simpler. Once you invest in this kind of solution, you can easily profit from the benefits of establishing great customer relations, reducing operational costs, and much more.

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