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Facebook Advertising vs. Google Advertising – Which digital marketing strategy meets the needs of …

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For any business startup to reach the peak of its success, there is an important aspect to invest in besides its product, team and customer acquisition. Let’s look at it squarely – businesses can’t make money without customers. So, this is where marketing and advertising come into the equation.

Advertising development

Advertising has evolved from what it used to be in the past to our present. In the early 20th century, print was the predominant form of advertising for individuals and businesses. Publications used to be spent on publishing companies to showcase their products and services in newspapers and magazines. But the story is different now.

With the birth of the Internet, advertising strategy has moved to another dimension. This technological advance brought it along with digital marketing. When you talk about digital marketing, two things come to mind; Search engine (paid search) and social media (paid social).

Online Marketing

Business brands, both small and large, are leveraging the Internet to acquire new customers, make sales and create awareness. Google And Facebook There are two giants when it comes to digital marketing. There are 4.66 billion internet users Today in the world, which accounts for 60% of the global population. In addition, the average Internet user spends an average of about seven hours online each day, making the Internet the best place for businesses.

You will get more infographics Statista

Among these Internet users worldwide, Facebook has 2.45 billion monthly active users By 2020. While Google is the most used search engine on the Tech Wide Web (92.16%), with 5.4 billion searches Every day until December 2020.

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Facebook Advertising vs. Google AdWords

With a large share of Internet users responsible for both Facebook and Google, this makes them for both small and large platforms with the most demand for business for their advertising. But many businesses get confused about which of these two to use in their digital marketing campaign. The question is, should you choose one over the other? If yes, why?

Before you better conclude, here are some statistics you should know:

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  • Facebook advertising revenue mostly (about half) comes from the US and Canada
  • India has the highest Facebook ad audience, followed by the United States, Indonesia and Brazil
  • Of hootsuite Global State of Digital in 2019 The report found that a large proportion of Facebook ad viewership comes in Generation Z, particularly those between 18 and 24.
  • Twenty-four percent of Facebook advertising revenue is from mobile.
  • Hootsuite also found that video posts receive more engagement than other types of posts. Compared to video engagement at 6.04%, photo posts are at 4.36%, link posts at 2.78% and status posts at just 16.6 percent.
  • Hootsuite Told that the potential reach of Facebook ads There are 1.9 million people: 43% women and 57% men.
  • Google delivers An 8: 1 return on investment (ROI) – or $ 8 for every $ 1 spent
  • 63% say they would click on a paid ad in Google search results
  • Google Display Network Reaches 90% Of online consumers
  • 33% of people click on search ads because of how relevant the ad is to their search
  • Google owns the world’s largest online display advertising network.
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The first thing you should know is that the two platforms are different. And they deliver results based on the marketing goals set by a company. Now, to understand both Facebook and Google ads, let’s take a look at how they are both distinctive in their own way.

Unique Features of Facebook Ads vs. Google Ads

Google advertising is a text-based advertisement that targets keyword search. This means that advertisements specifically target people who offer your business. The advantage of this is that it gives your business the opportunity to be seen by prospects in “purchase mode”.

Facebook advertising, also known as paid social, targets prospects using information such as interests, location, gender, marital status, behavior, etc. Facebook is able to access all this information because it is a platform where people interact and express their lives. . Almost every Facebook user has all the information about his life online. So, Facebook advertising gives you an opportunity to streamline the target audience for your advertisement.

See: Facebook Advertising vs. Google Advertising – Which is better?

Courtesy: Neil Patel

Google advertising is based on pay-per-click (PPC). Advertisers are charged a specific amount when their ad is clicked. On the other hand Facebook charges advertisers after releasing the advertisement and it is running.

Whatever type you choose, both types of ads have their own specialties and uniqueness. And it is best to be seen as a supplement rather than a competitor. Know the scope of both and identify which aspect of your business will each benefit.

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Facebook fighting against disinformation: Launch new options

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Meta, the parent company of Facebook, has dismantled new malicious networks that used vaccine debates to harass professionals or sow division in some countries, a sign that disinformation about the pandemic, spread for political ends, is on the wane not.

“They insulted doctors, journalists and elected officials, calling them supporters of the Nazis because they were promoting vaccines against the Covid, ensuring that compulsory vaccination would lead to a dictatorship of health,” explained Mike Dvilyanski, director investigations into emerging threats, at a press conference on Wednesday.

He was referring to a network linked to an anti-vaccination movement called “V_V”, which the Californian group accuses of having carried out a campaign of intimidation and mass harassment in Italy and France, against health figures, media and politics.

The authors of this operation coordinated in particular via the Telegram messaging system, where the volunteers had access to lists of people to target and to “training” to avoid automatic detection by Facebook.

Their tactics included leaving comments under victims’ messages rather than posting content, and using slightly changed spellings like “vaxcinati” instead of “vaccinati”, meaning “people vaccinated” in Italian.

The social media giant said it was difficult to assess the reach and impact of the campaign, which took place across different platforms.

This is a “psychological war” against people in favor of vaccines, according to Graphika, a company specializing in the analysis of social networks, which published Wednesday a report on the movement “V_V”, whose name comes from the Italian verb “vivere” (“to live”).

“We have observed what appears to be a sprawling populist movement that combines existing conspiratorial theories with anti-authoritarian narratives, and a torrent of health disinformation,” experts detail.

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They estimate that “V_V” brings together some 20,000 supporters, some of whom have taken part in acts of vandalism against hospitals and operations to interfere with vaccinations, by making medical appointments without honoring them, for example.

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Change on Facebook

Facebook announces news that will facilitate your sales and purchases on the social network.

Mark Zuckerberg, the boss of Facebook, announced that the parent company would now be called Meta, to better represent all of its activities, from social networks to virtual reality, but the names of the different services will remain unchanged. A month later, Meta is already announcing news for the social network.

The first is the launch of online stores in Facebook groups. A “Shop” tab will appear and will allow members to buy products directly through the group in question.

Other features have been communicated with the aim of facilitating e-commerce within the social network, such as the display of recommendations and a better mention of products or even Live Shopping. At this time, no date has been announced regarding the launch of these new options.

In the light of recent features, the company wants to know the feedback from its users through the survey same like what Tesco doing to get its customers feedback via Tesco Views Survey. However, the company is still about this feedback will announce sooner than later in this regard.

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