Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies.
In the bid strategy report, advertisers can now view the top bidding signals that are driving the success of their ad campaign.
Top bidding signals may include, but are not limited to:
- Device type
- Day of week
- Time of day
The bid strategy report may also include combinations of the above signals. For example, the report may show that people are more likely to convert when searching for the keyword “business” in Los Angeles on a Saturday.
Top bidding signals will be viewable for campaigns using Target CPA and Maximize conversions on Search. Support for Target ROAS and Maximize conversion value will be available at a later date.
Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.