Google Optimize to return the same custom page for 24 hours

Google Optimize is now automatically displaying a custom page for users that arrive to a website via a Google Ads campaign, Google announced this month. According to Google, the custom page will be visible to the user for 24 hours.

To display a custom page, advertisers need to add the Google Ads rule to ensure the custom page is shown to people who first arrive from a Google Ads campaign. Advertisers are also able to use a custom page by using a UTM parameter (utm_campaign) on the urls of email, search or any other campaigns.

Google says the Google Ads and UTM parameter rules are already available to use in Optimize and in Optimize 360.

PPC Land

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