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Google to stop sending contextual information on the bid requests



Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google, this a result from engagement with the European data protection authorities, and the intent is to take an additional step to further guard user privacy.

Chetna Bindra, Senior Product Manager, User Trust and Privacy, at Google, wrote that since GDPR, Google has already introduced measures to protect European users. Google require publishers to obtain consent from users to serve personalized ads, Google applies data minimization practices to the scope of the data shared in RTB bid requests, including truncating device IP addresses and using only resettable user IDs.

What is the contextual information Google will stop sharing?

Content categories are descriptions of the type of content on a specific page, website or app. According to Google, these categories may indicate whether the content is about news or weather, and are intended to provide contextual information to advertisers about the site or app where the impression may appear.

Google was prohibiting advertisers from using the services to build user profiles around sensitive categories but there was always a risk that third party services will do that. The processing of special category data without consent was one of the 9 concerns about RTB pointed out by the UK regulator.

Chetna Bindra also says that Google will soon update the EU User Consent Policy audit program for publishers and advertisers, as well the audits for the Authorized Buyers program.

PPC Land


Google Workspace vs. Microsoft 365: What’s the best office suite for business?



Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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