If you want your startup business to succeed, you can’t wait for your SEO marketing strategies to bring in your desired traffic. Time is of the essence. Fortunately, you have a tool like the PPC to give your startup a kick start. With the right PPC advertising campaign, you can increase the organic traffic of your website.
Your startup business needs solid proof of concept. If you need additional funding, you should be able to show your financiers that your business is really feasible. This is where you could use the help of PPC advertising. It will help in the initial market testing of your product and will produce the initial organic traffic that will drive your startup business onwards.
Paid Search Challenges and Advantages for Startups
There are a number of challenges that many startup business owners face. You need to understand these challenges. Here are some of them.
a) Scaling Marketing Campaigns
If you intend to sell a large set of SKUs, you must be prepared to conduct an ad campaign that is tedious and intensive. You also need to design an effective SEO strategy that will put these SKUs in front of your target market.
Fortunately, you don’t have to do it manually. There are tools such as the ACB (Auto Campaign Builder) of SearchForce that will enable you to automate the creation of your campaign.
This useful tool will set up your campaigns, creative & PLAs, keywords, and ad-groups by automatically and directly using a single feed. You can then optimize bids coming in at the level of each SKU.
You need to do a lot of work in making and tweaking reports that convey important digital marketing statistics and information that will help you manage your startup business. Thankfully, there are also some tools that can help you customize, schedule, share and filter your reports automatically.
c) Optimization and Bid Management
Startup businesses have to face the challenge of optimization and bid management. You may need to use different platforms to manage different activities. For instance, you need one platform to optimize traffic on your website. For optimizing your leads, you need another platform.
All other aspects of your business such as combining reports, monitoring performance, and so forth, need management and optimization. Again, there are some tools that you can use in bid management and optimization. They will provide you some flexibility in setting up and automating vertical business rules.
d) Management of Inventory
It is very difficult to manually manage the inventory of a business, especially in relation to PPC advertising. You need to be aware of your available inventory in real-time. When there are out of stock items in your inventory, you need to pause their ads until they are available again. You can use tools that can automate this process to make the work easier and faster.
You need to optimize bids in your startup business. But to do that, you also need to put value to all the activities that happen during the conversion process. There is a correlation between up funnel conversion and the down funnel conversion.
You should consider this in your decisions as part of your business’ online growth analysis. Again, to make the job easier and faster, you can use tools to track users in the conversion funnel. You can also use these tools to gauge how paid search and other aspects of your marketing campaigns perform.
As for the advantages of paid search for startups, consider the following:
- It is highly targeted
- It is fast
- It is simpler than SEO
- It is economical because you only pay for the clicks
- It is very predictable
- It has a good tracking ability
Plan Your Budget and Goals
When planning your budget and goals for PPC, avoid fixing definite numbers. The fact is: your goals can change so with your budget. You should consider exigencies in arriving at your figures especially if you are working on a low budget. That said here are some suggestions on planning PPC advertising budget.
a) Set up goals that your budget will allow.
Setting goals for PPC spending can go in different directions. Some of the typical goals that you can set are:
- Brand awareness
- Lead generation in terms of numbers and time period without considering the cost
- ROI-centered customer acquisition in terms of numbers and time period but related to the cost per customer
b) Determine how much traffic will help you reach your goal
After you have set your goals, determine the amount of traffic that you will need to achieve these goals within your prescribed time frame. Again, there is an effective tool that you can use to do this – Google Analytics. It contains historical data that can show you figures and stats that you will need for this purpose.
c) Conduct research on the cost of PPC advertisements
Your next step is to conduct research on the cost of PPC advertisements. There are different PPC advertising networks. They may have different prices. Select the best ones that offer the lowest fees.
Have Defined Conversion Goals
Conversion goals are the measurements of certain actions done by a user in your website. Setting defined conversion goals for your PPC advertisements may include the following:
- Button click or the link click
- Submitted form
- Viewing a certain page
- Completing a purchase
Select Your PPC Platforms for Promotion
There are several companies that offer PPC advertisements. Choose one that offers the best services at the lowest fees. Here are some of them:
- Bing Ads
- Google Ads
- Facebook Ads
Although PPC advertising seems to be easy to implement, you still need to set up your campaign properly if you want your startup to succeed. Follow the tips enumerated above to ensure that you are starting on the right track.
Need help getting started in paid advertising? Our In-House Partnership program allows brands to have the flexibility, multi-account experience, and cross-industry intelligence of an agency all for the cost of hiring one additional person and with no long-term commitment. Visit our site for more information.
How to Manage Your Online Brand?
You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.
In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.
By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.
In this article, we’ll explore some key reasons why managing your online brand is essential.
What is an online brand, and why do you need one?
Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.
It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.
It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.
How to manage your online brand for success?
Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.
A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?
1) Consider what you want your online brand to convey.
Are you an expert in a certain field? A thought leader? A creative visionary?
Once you know what you want your brand to communicate, be consistent in everything you do online.
Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.
2) Interact with other people online in a way that reinforces your brand.
When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.
By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.
3) Monitor your web analytics to track your progress.
Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.
For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.
Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.
4) Make sure your website represents your brand well.
Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.
Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.
If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.
5) Pay attention to your social media presence.
Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.
Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.
6) Monitor your online reputation.
Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.
For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.
7) Manage your online brand proactively.
The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.
By following these tips, you can create and manage an online brand that will help you achieve your goals.
The benefits of having a strong online brand
Let’s look at a few benefits of having a strong online brand:
1) Stand out from the competition.
With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.
2) Build trust and credibility.
A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.
3) Connect with your audience.
By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.
4) Drive traffic and sales.
A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.
5) Increase your visibility.
A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.
6) Attract media attention.
A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.
7) Enhance your career prospects.
Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.
8) Make a positive impact.
Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.
The importance of staying consistent with your branding strategy
As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.
When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.
Here are a few pointers if you’re not sure how to stay consistent with your branding:
1) Define your brand.
The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?
2) Create guidelines.
Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.
3) Train your team.
If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.
4) Monitor your brand.
Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.
5) Be prepared to adjust.
Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.
A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.
If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.
Oscar is a passionate full-time blogger and a part-time author. In his personal blog OssieRodriguez.com, he writes about software, online influence, and different business models.
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