IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California Consumer Privacy Act) for the digital advertising ecosystem.
According to IAB Tech Lab, the IAB CCPA Compliance Framework provides ad tech companies with assurances that participating publishers will provide California consumers with explicit notice and the opportunity to opt-out of the sale of their personal information. IAB Tech Lab says also that the Framework provides publishers with assurances that participating ad tech companies and vendors will use data pursuant to limited CCPA permitted “business purposes” when California consumers exercise their right to opt-out of the sale of their personal information.
The IAB CCPA Industry Compliance Framework Draft was in public comment until November 5th, and the version 1.0, released today, is already updated.
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