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Impact of Covid-19 on Pay-per-click (PPC) Advertising Market 2020-2028 – Google, Bing, Yahoo, Ask.com, AOL.com

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Impact of Covid-19 on Pay-per-click

The Pay-per-click (PPC) Advertising market research report provides in-depth analysis of market scenario including present as well as future state of Pay-per-click (PPC) Advertising market. It delivers content on emerging trends, and market dynamics with respect to drivers, opportunities and challenges that plays crucial role in the growth of market. Further, Pay-per-click (PPC) Advertising Market report involves market overview, key players profiling, key developments, suppliers of raw materials and dealers, among other information. It also consists of market size, sales, share, industry growth rate, and revenue.

The report also contains the research and development activities of these companies and provided complete data about their existing products and services. Top players of Pay-per-click (PPC) Advertising market are studies

  • Google
  • Bing
  • Yahoo
  • Ask.com
  • AOL.com
  • Baidu
  • Wolframalpha
  • DuckDuckGo
  • Sogou

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Report AttributeDetails
The market size value in 2019USD xx.xx million (click here for value)
The revenue forecast in 2028USD xx.xx million (click here for value)
Growth RateCAGR of xx.xx% from 2020 to 2028 (click here for value)
The base year for estimation2019
Historical data2015 – 2018
Forecast period2019 – 2028
Quantitative unitsRevenue in USD million and CAGR from 2020 to 2028
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments coveredComponent, Types, Applications, End-Users, and more.
Top ManufacturersGoogle, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Sogou
Product TypesFlat-rate PPC, Bid-based PPC
Application TypesMiddle and Small-sized Enterprise, Large-scale Enterprise
Regional ScopeNorth America, Europe, Asia Pacific, Latin America, Middle East and Africa
Customization scopeFree report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase optionsAvail of customized purchase options to meet your exact research needs. Explore purchase options

Note: Due to the pandemic, we have included a special section on the Impact of COVID 19 on the Global Pay-per-click (PPC) Advertising market which embrace the effect of corona virus on particular industry, and industrial dynamics. It also involves regional impact of COVID-19 as well as on the overall economy. Last segment includes changing consumer behavior because of the stringent rules imposed by Government of countries across the globe.

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Pay-per-click (PPC) Advertising market report comprises an in-depth valuation in regards to the future advancements relying on the past data and present circumstance of Pay-per-click (PPC) Advertising market. It provides holistic view on market to take wise decisions regarding future opportunities.  Research team has investigated principals, key players in the market, geographical fragmentation, product type and its description, and market end-client applications. It provides estimated sales revenue from each and every segment along with for each region. Pay-per-click (PPC) Advertising Market report comprises of primary and secondary data which is presented in the form of graphs and pie charts for better understanding. The overall report is presented in an effective manner that involves basic dialect, basic outline, agreements, and certain facts as per consolation and comprehension.

Segmentation of Pay-per-click (PPC) Advertising Market:

Market, By Types: Flat-rate PPC, Bid-based PPC

Market, By Applications: Middle and Small-sized Enterprise, Large-scale Enterprise

Regional Analysis for Pay-per-click (PPC) Advertising Market:

  • North America (U.S., Canada, Mexico)
  • Europe (U.K., France, Germany, Spain, Italy and Rest of Europe)
  • Asia Pacific (China, Japan, South Korea, ASEAN, India, Rest of Asia Pacific)
  • Latin America (Brazil, Argentina, Colombia and Rest of L.A.)
  • Middle East and Africa (Turkey, GCC, UAE and South Africa Rest of Middle East)

Objective of Pay-per-click (PPC) Advertising market report to sell:

  • Primary objective of this report is to ensure its use to its users to understand complete scenario of Pay-per-click (PPC) Advertising market. It gives overall idea about the market in terms of segmentation, market potential, influential trends and the challenges that the market is facing
  • To provide detailed description of key players and their marketing strategies followed by press releases and relevant documents so as to get competitive analysis market understanding
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To offer detailed profiles of key players with regional analysis and focus on key rising opportunities and challenges faced by this market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
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Table of Contents

Market Overview: This is the first section of the report that includes an overview of the scope of products offered in the global Pay-per-click (PPC) Advertising market, segments by product and application, and market size.

Market Competition by Player: Here, the report shows how the competition in the global Pay-per-click (PPC) Advertising market is growing or decreasing based on deep analysis of market concentrate rate, competitive situations and trends, expansions, merger and acquisition deals, and other subjects. It also shows how different companies are progressing in the global Pay-per-click (PPC) Advertising market in terms of revenue, production, sales, and market share.

Company Profiles and Sales Data: This part of the report is very important as it gives statistical as well as other types of analysis of leading manufacturers in the global Pay-per-click (PPC) Advertising market. It assesses each and every player studied in the report on the basis of main business, gross margin, revenue, sales, price, competitors, manufacturing base, product specification, product application, and product category.

Market Status and Outlook by Region: The report studies the status and outlook of different regional markets such as Europe, North America, the MEA, Asia Pacific, and South America. All of the regional markets researched in the report are examined based on price, gross margin, revenue, production, and sales. Here, the size and CAGR of the regional markets are also provided.

Market by Product: This section carefully analyzes all product segments (Flat-rate PPC, Bid-based PPC) of the global Pay-per-click (PPC) Advertising market.

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Market by Application: Here, various application segments (Middle and Small-sized Enterprise, Large-scale Enterprise) of the global Pay-per-click (PPC) Advertising market are taken into account for research study.

Market Forecast: It starts with revenue forecast and then continues with sales, sales growth rate, and revenue growth rate forecasts of the global Pay-per-click (PPC) Advertising market. The forecasts are also provided taking into consideration product, application, and regional segments of the global Pay-per-click (PPC) Advertising market.

Upstream Raw Materials: This section includes industrial chain analysis, manufacturing cost structure analysis, and key raw materials analysis of the global Pay-per-click (PPC) Advertising market.

Marketing Strategy Analysis, Distributors: Here, the research study digs deep into behavior and other factors of downstream customers, distributors, development trends of marketing channels, and marketing channels such as indirect marketing and direct marketing.

Research Findings and Conclusion: This section is solely dedicated to the conclusion and findings of the research study on the global Pay-per-click (PPC) Advertising market.

Appendix: This is the last section of the report that focuses on data sources, viz. primary and secondary sources, market breakdown and data triangulation, market size estimation, research programs and design, research approach and methodology, and the publisher’s disclaimer.

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Apex Market Research efficiently delivers strategic reports aiming to serve our customers with everything they require. It offers statistical surveys, industry analysis and forecast data on segments, regions and major companies of Pay-per-click (PPC) Advertising market. We have wide array of client range which covers various sectors, such as Chemical, Agriculture, Healthcare, Automotive and Transportation, Food and Beverages, Manufacturing, It, and others. Our reports help in business decision-making on aspects such as market entry strategies, market sizing, etc. to keep our users ahead.

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BING

New Microsoft Bing Travel Search Features

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Microsoft Bing announced new travel search features including suggested itineraries and inspiration, 360 immersive views, drink and dining information and coupons and deals. This currently is live in the United States.

Here is what is new with these new travel search features in Bing.

Suggested itineraries & inspiration

You should see a section named “What to see & do” for the trip duration to get an idea of what your trip might look like, Microsoft said. You can also click on “Book flights” or “Book hotels” to get a full-page booking experience.

Here is a screenshot:

Coupons & deals

Microsoft partnered with various sites to show competitive rates for your travel. They also offer packages of bundled hotel and flight experiences. You can also scroll down to the “Coupons & Deals” section to browse cost-conscious options for flights, trip packages, and more.

360 immersive views

Bing also shows “stunning landscapes” it says when you click “Experience in 360” to check out immersive views. Here is a screenshot:

Drink & dining information

There is also the “Eat & Drink” search carousel to start getting excited about the dishes and beverages you can expect to taste, Microsoft said. Here is what this looks like:

click for full size

Forum discussion at Twitter.

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BING

Edge goes on to inform Microsoft of the searches you do in the browser …

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Microsoft Edge can send, by default, to Microsoft the results of any search you do in the browser. The feature is not limited to Bing Search, but informs Microsoft about searches across all search engines, including Google, DuckDuckGo, or StartPage, performed by Edge users, if the setting is enabled.

A gHack reporter opened Microsoft Edge today and saw that Microsoft Edge Support showed him a pop-up window shortly after launch. I was telling him that he could help Microsoft improve search and that Microsoft “will collect the results of the searches you do in the browser to improve Microsoft products and services. ”

This announcement also clarified that the data collected by Microsoft are “never associated” with the user or the device.

Indeed, the journalist accessed the settings and there he verified that Microsoft Edge had activated this possibility, which was previously deactivated. Personally, I have checked it in my browser and the feature remains disabled, so It is recommended that each Edge user take a look at their configuration.

Where to turn this tracking feature on and off

The setting in question It’s called “Helping Improve Microsoft Products by Submitting Search Results to the Web”, and is in the privacy section. Access your Edge browser and click on the three horizontal points in the upper right corner. Access the settings. Once inside the configuration, look in the right column for the option “Privacy, search and services”.

Several options appear where you can go controlling your privacy in various areas of browser use (For example, I found out now that I had activated the option to allow sites to check if they have saved payment methods “something that I am not interested in having activated). And right there you can see if the function is activated that says like this:”help improve Microsoft products by submitting web search results“. If the tab is blank and to the left, it is deactivated. If it is blue and to the right it is activated. There you can decide what to do.

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With it enabled, Microsoft can collect Microsoft can collect the term you are looking for, search results shown to you, your interaction with search results, including links clicked, and demographics, based on information specific to Microsoft.

Source link

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BING

Microsoft Bing just got a nice little upgrade, but you still won’t use it

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Microsoft is adding a number of new travel-related features to its Bing search engine to help you save time and money when booking your next trip.

Planning a trip can be an exhausting process as you often have to visit one site to get inspiration, another to book flights and yet another to check out travel maps. For this reason, Microsoft has created a one-stop travel shop in Bing that provides aggregated information about destinations, itineraries, flights, hotels and more all in a visually rich format.

The software giant’s Travel Guide serves as a jumping-off point for all of your trip-planning needs. You can see suggested itineraries under the “What to see & do” section or click on “Book flights” or “Book hotels” to get a full-page booking experience.

As Microsoft has partnered with top travel industry players to help you find competitive rates, you can be sure you’re getting the best prices. Also, if you’re pressed for time, Bing now offers bundled hotel and flight packages to make booking a breeze.

(Image credit: Microsoft)

Travel Guide home page

If you just want to plan a future trip without a specific destination in mind, Bing’s Travel Guide home page is a great starting point to find further inspiration. The page rotates through top destinations worldwide and if one catches your eye, you can click on “Explore more” to visit the detailed page for that place.

Those seeking stunning landscapes can click on “Experience in 360” to check out immersive views of potential destinations while those more interested in a destination’s local cuisine can explore Bing’s “Eat & Drink” carousel to see all of the dishes and beverages they can taste there. Meanwhile, travelers on a budget can scroll down to the “Coupons & Deals” section to browse cost-conscious options for flights, trip packages and more.

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Although you may not be traveling anywhere anytime soon, at least you’ll be properly prepared for your next trip.

Bing’s new travel experience is currently only available in the US though Microsoft plans to make it available in more markets in the near future according to a new blog post.

Author: Anthony Spadafora
After living and working in South Korea for seven years, Anthony now resides in Houston, Texas where he writes about a variety of technology topics for ITProPortal and TechRadar. He has been a tech enthusiast for as long as he can remember and has spent countless hours researching and tinkering with PCs, mobile phones and game consoles.

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