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Make Time Management Your New Year’s Resolution



It is almost a new year, which means it is time to make some New Year’s Resolutions! In the midst of all things PPC related, many of us need to improve on time management. Having great time management skills can set you up for success in all areas while having poor time management skills can derail everything! I’ve come up with some tactics that have helped me effectively manage my time while also planning for the unplanned.

Before I began my career in PPC, I was a high-school math teacher for over 8 years.  My love of learning new things is thriving in this new role! Not only that, but I also get the opportunity to help teach others while fulfilling my love for numbers. As a teacher, I was a planner to my core!  I had personalized planners and a slew of planning tools at my disposal. I learned pretty quickly in agency life, that being able to manage your time wisely can help prevent encountering some stressful situations.

Most likely, all have been in situations where we are behind in accomplishing a set of tasks we needed to complete yesterday; and then something else pops up that needs immediate attention. This stressful situation can lead to sloppy work, mistakes, and burnout.  Here are some helpful tools to practice to help with managing your time:


You need to develop an organizational system that works best for you. I am a huge fan of creating to-do lists.  Every Friday afternoon, I work on planning out the next week. I love the satisfaction of checking off a task. Another tactic I utilize is time blocking.  If I know that I need to dedicate time to a specific task, I block it off on my calendar. This helps me plan my day while reminding me to make sure I accomplish what I need to. 

It is also helpful to develop a system to complete routine tasks.  I usually dedicate Tuesday mornings to run my weekly reports.  Think of typically recurring tasks to help develop your checklist of things to do.  The more organized you are, the more productive you will be. My biggest suggestion while finding the system that works for you is to try many!  Ask those around you what system they use to stay organized and give it a try!

Prioritization and Goal Setting

When I am creating the next’s week to-do list I separate tasks into 3 different lists: Must Do, Should Do, and Want to Do. I prioritize my tasks based on their importance as well as urgency.  This helps me balance out my weekly schedule to accomplish more. The tasks that don’t get accomplished one week help me start my list for the following week. The key while creating this is to be flexible.  Things always pop up and tasks will always be shifted. Don’t procrastinate on important tasks or you might find yourself overwhelmed with things you need to get done. Just this past month I have had to unexpectedly miss out on work time because of a sick child which led to getting sick myself. Planning ahead helps alleviate some of the stress that comes with the unexpected.

One thing that I have learned is to delegate out tasks if possible.  The first of each month tends to be extra busy with all of the reporting that takes place so I try to keep things like this in mind while I am planning out my lists. I always create calendar events that remind me about upcoming deadlines for large projects.    

I always create goals for things I want to accomplish each week/month.  My goals usually have to do with completing some kind of more in-depth analysis within parts of my accounts.  I also create goals around learning new things. In this industry, with so many moving parts and so many new things being introduced, make sure you schedule time to learn.  Block off time to spend perusing blog posts on industry news or research a new platform you have been wanting to try.


Stress Management

Despite all of the planning and prep you do, you still might find yourself in a stressful situation.  Hopefully, with great prioritization and time management skills, you won’t find yourself here often. When it does happen, make sure you take time to think about what could be done in the future to prevent it.  I used to work as a server at a popular restaurant when I was in college, and sometimes I would have dreams about work where I was the only server available and people just kept coming in the doors. I was completely overwhelmed, and it was extremely stressful.  I used to have this dream all of the time until I started thinking about what I would do if I actually found myself in that situation. When I started to think through all of the things I could do to handle it, it started to feel less overwhelming. If you find yourself in a moment of panic and you feel completely overwhelmed, take a minute to think things through.  Is there someone you can go to for help? Do you need to make a change within your organizational system? Here are some additional ways to help you de-stress and create a work habit that prevents those moments.  

Creating work habits that are effective in helping you manage your time is essential to increase your productivity and decrease stress levels. The more organized I become, the more I enjoy working.  I encourage everyone to take some time to think about what your current system is and explore new ways to help you become more managed and effective.


FuboTV reports big ad gains from Unified ID 2.0



FuboTV reports big ad gains from Unified ID 2.0

Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s programmatic platform.

As one of the leading alternative identifiers in adtech, Unified ID 2.0 was developed by The Trade Desk and handed off to non-profit as an open-source tool. Other supply side platforms (SSPs) have signed on to support it, including MediaMath.

Cloud data platforms like Snowflake and Oracle have also announced their support.

Performance and spend increases. FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. One e-commerce retailer with a large CRM data set also reported that cost per action (CPA) was reduced nine percent on the part of the campaign using Unified ID 2.0,, and that return on ad spend (ROAS) was improved by 14% higher than the average performance on their campaign overall.

On the publisher side, the company reports that advertiser spend as increased by 61.5 year-over-year. Additionally, spend growth rate is 112.8% faster than the impressions available on the streaming service.

Dig deeper: Why we care about connected TV and OTT.

“CTV is a proving ground for new approaches to identity with ID solutions such as Unified ID 2.0, which are aiming to create a more consistent advertising experience across digital media, said Ash Gangwar, The Trade Desk’s general manage of TV partnerships, in a company release.


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Why we care. The evolution of Unified ID 2.0 has been a notable development in the highly competitive adtech space. There has never been a greater need for an open-source identity solution, with the privacy landscape in flux due to new legislation and the deprecation of third-party cookies. As TV watchers transition to streaming services, this makes CTV a high-growth area. If they can prove results to advertisers, ad spend will continue to rise.


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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