Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy.
Here is is an overview of the new audience targeting solutions from Microsoft Advertising.
This new method of audience targeting is designed to boost the performance of shopping campaigns with better conversion rates and lower cost per acquisition (CPA).
Product Audiences creates remarketing lists for specific products in shopping campaigns. Unique product IDs track what a customer interacts with while an ad display matches that product ID.
Microsoft says customers using Product Audiences in a pilot study saw up to double the conversion rate and a 40% lower CPA.
This new method of audience targeting is designed to increase conversion rates by finding prospects who are similar to those who already buy from you.
Similar Audiences helps advertisers find new customers who have similar interests to existing customers in the advertisers’ remarketing lists.
Microsoft says advertisers in early pilot studies saw 70% higher conversion rates from Similar Audiences when compared to non-targeted users for the same ads.
These new audience targeting solutions are available now as part of an open beta.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
10 Must-Know SEO Basics For Web Developers
We’re back… Join us for Hero Conf Austin 2023!
Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint
Google May 2022 Core Update Is Live
Fix Outdated Content To Boost Your SEO Results
How To Get More Law Firm Leads By Refreshing Your Content
Jack Dorsey Exits Twitter Board, Clearing the Way for the Elon Musk Era at the App
10 Best Free Project Management Budget Templates for Marketers
Everything You Need To Know
Snapchat Publishes Third Annual ‘CitizenSnap’ Report, Highlighting Progress Towards Social Good Goals
LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles
Daily Search Forum Recap: May 2, 2022
Six Ways to Adjust Google Ads to Save Budget
How Does Google Multisearch Affect SEO?
How to Write the Perfect Page Title With SEO in Mind
Where To Invest In SEO For Maximum Impact
Google Says You Can Use Hashtags In Meta Descriptions
Google Testing New Ad Format With Swipeable Images In A Carousel
Google Search Console URL Parameter Tool Is Now Offline
What’s A Good Cost Per Acquisition (CPA)? Ask The PPC
SEO3 days ago
Google Unveils New Ads Manager Tools For Video Ads
MARKETING3 days ago
50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]
SEARCHENGINES5 days ago
Google Displays Out Of Stock For Items Using Back Order Value In Structured Data
MARKETING6 days ago
How To Increase Conversion Rate For Your eCommerce Store