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Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros



The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals.

PSA can be found online at Its board of directors is made up of some of the most respected individuals in the industry:

  • Amy Bishop, owner, Cultivative, and frequent speaker on paid search.
  • Brad Geddes, co-founder AdAlysis, author, speaker and leading PPC educator.
  • Navah Hopkins, digital marketer and international speaker at WordStream.
  • John Lee, learning strategist – learning engagement at Microsoft Advertising.
  • Aaron Levy, group director, SEM at Tinuiti, leading PPC speaker and educator
  • Melissa Mackey, supervisor at Gyro and writer and speaker on PPC topics
  • Samantha Noble, founder, Biddable Moments and Digital Females and speaker.
  • JD Prater, Quora evangelist at Quora, speaker and PPC Show Podcast co-host.
  • Lisa Raehsler, PPC consultant, columnist, speaker, founder
  • Frederick Vallaeys, CEO at Optmyzr, author, speaker and educator.
  • AJ Wilcox, LinkedIn ads expert, speaker and founder B2Linked.

Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros

Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros

David Szetela, president of the Paid Search Association, states in an announcement:

“These respected leaders in paid search are dedicated to helping our community build an association that offers resources, information and events that matter to members. Paid search marketers can visit to join.”

Benefits of joining the Paid Search Association include:

  • Daily news about paid search delivered via email.
  • Education resources dedicated to paid search.
  • An exclusive online forum on paid search topics.
  • Access to a job hunting forum.
  • A member directory
  • Links to a “wealth” of paid search resources.

The Paid Search Association aims to advance the paid search industry by encouraging communication, learning, collaboration, diversity, and high ethical and business standards among professionals and organizations involved in the paid search industry.



Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster



Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”



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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.



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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.


But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.


One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.


Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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