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Pay-per-click (PPC) Advertising Market, 2020-2026: Key Companies, Status Quo, Industry …

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Global Pay-per-click (PPC) Advertising Market has been thriving with considerable revenue from previous decades and it is likely to perform vigorously over the forecast period from 2020 to 2026. Various factors such as development, rapidly increasing demand, lifting population, economic stability are directly and indirectly fuelling growth in the market.

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What You Can Expect From Our Report:

  • Total Addressable Market [Present Market Size forecasted to 2026 with CAGR ]
  • Regional level split [North America, Europe, Asia Pacific, South America, Middle East & Africa]
  • Country wise Market Size Split [Important countries with major market share]
  • Market Size Breakdown by Product/ ServiceTypes – [ ]
  • Market Size by Application/Industry verticals/ End Users – [ ]
  • Market Share and Revenue/Sales of 10-15 Leading Players in the Market
  • Production Capacity of Leading Players whenever applicable
  • Market Trends – Emerging Technologies/products/start-ups, PESTEL Analysis, SWOT Analysis, Porter’s Five Forces, etc.
  • Pricing Trend Analysis – Average pricing across regions
  • Brandwise Ranking of Major Market Players globally

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The key players covered in this study Google Bing Yahoo Ask.com AOL.com Baidu Wolframalpha DuckDuckGo Sogou

Scope of Report:

The Pay-per-click (PPC) Advertising market revenue was xx.xx Million USD in 2014, grew to xx.xx Million USD in 2018, and will reach xx.xx Million USD in 2026, with a CAGR of x.x% during 2020-2026. Based on the Pay-per-click (PPC) Advertising industrial chain, this report mainly elaborates the definition, types, applications and major players of Pay-per-click (PPC) Advertising market in details. Deep analysis about market status (2014-2020), enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends (2020-2026), regional industrial layout characteristics and macroeconomic policies, industrial policy has also be included. From raw materials to downstream buyers of this industry will be analyzed scientifically, the feature of product circulation and sales channel will be presented as well. In a word, this report will help you to establish a panorama of industrial development and characteristics of the Pay-per-click (PPC) Advertising market.

Pages – 104

Market segment by Type, the product can be split into Flat-rate PPC Bid-based PPCMarket segment by Application, split into Middle and Small-sized Enterprise Large-scale EnterpriseMarket segment by Regions/Countries, this report covers United States Europe China Japan Southeast Asia India Central & South America

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Pay-per-click (PPC) Advertising market Production Breakdown Data by Top Regions:

United States (Canada, Mexico)

Europe (Germany, France, UK, Italy, Russia, Spain)

APAC (China, Japan, Korea, Australia)

Africa (Egypt, Israel, Turkey)

Pay-per-click (PPC) Advertising Market Research Report Offers The Below Industry Insights:

  1. Assessment of different product types, applications and regions
  2. Past, present and forecast Pay-per-click (PPC) Advertising Industry structure is represented from 2014-2026
  3. A brief introduction on Pay-per-click (PPC) Advertising Market scenario, development trends and market status
  4. Top industry players are analysed and the competitive view is presented
  5. The revenue, gross margin analysis, and market share is explained
  6. The growth opportunities and threats to Pay-per-click (PPC) Advertising Industry development is listed
  7. Top regions and countries in Pay-per-click (PPC) Advertising Market is stated
  8. Market strategy, share, opportunities and threats to the market development are mentioned
  9. The latest industry plans, policies, mergers & acquisitions are covered
  10. Lastly, conclusion, data sources and detailed research methodology is covered

Table of Contents:

Major Points from Table of Contents:

1 Global Pay-per-click (PPC) Advertising Market Overview

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2 Global Pay-per-click (PPC) Advertising Market Competition by Manufacturers

3 Global Pay-per-click (PPC) Advertising Production, Revenue (Value) by Region (2013-2020)

4 Global Pay-per-click (PPC) Advertising Supply (Production), Consumption, Export, Import by Regions (2013-2020)

5 Global Pay-per-click (PPC) Advertising Production, Revenue (Value), Price Trend by Type

6 Global Pay-per-click (PPC) Advertising Market Analysis by Application

7 Global Pay-per-click (PPC) Advertising Manufacturers Profiles/Analysis

8 Global Pay-per-click (PPC) Advertising Market Manufacturing Cost Analysis

9 Industrial Chain, Sourcing Strategy and Downstream Buyers

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10 Marketing Strategy Analysis, Distributors/Traders

11 Market Effect Factors Analysis

12 Global Pay-per-click (PPC) Advertising Market Forecast (2020-2026)

13 Research Findings and Conclusion

14 Appendix

Author List

Disclosure Section

Research Methodology

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Data Source

About Us:

Orian Research is one of the most comprehensive collections of market intelligence reports on the World Wide Web. Our reports repository boasts of over 500000+ industry and country research reports from over 100 top publishers. We continuously update our repository so as to provide our clients easy access to the world’s most complete and current database of expert insights on global industries, companies, and products. We also specialize in custom research in situations where our syndicate research offerings do not meet the specific requirements of our esteemed clients.

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MARKETING

Google favors helpful content over search engine-first in new update

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Google favors helpful content over search engine-first in new update

Google is favoring content “by people, for people” over content written with search engines in mind in a new and extensive search algorithm update. The changes are responsive to user frustration when clicking on links that rank well in search but lead to content designed to rank well in search rather than be helpful or informative.

We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. So starting next week for English users globally, we’re rolling out a series of improvements to Search to make it easier for people to find helpful content made by, and for, people. 

Danny Sullivan, Public Liaison for Search, Google

Roll-out and impact. The changes are expected to roll out over the next two weeks. The timeline will be posted here. Subject areas that have traditionally attracted a high proportion of search engine-first content are likely to feel the most impact. These may include arts and entertainment, for example, where links lead to aggregated content from third-party sources (such as film reviews) rather than original content.

It’s important to note that the impact will be sitewide. In other words, if the algorithm determines that the site offers a high proportion of unhelpful content, all content on the site will be impacted.

For a deep dive into these changes read this analysis on Search Engine Land.

Why we care. Content marketers especially should reflect on what these changes mean for their content strategy. Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition. But those aims can no longer be pursued at the expense of providing rich, informative and original content.

This is a lesson many brands were learning anyway. Today’s customer doesn’t want to be sold to. He or she wants to be helped — with a decision, with a pain point, with an educational journey. The difference going forward is that Google looks set to make helpful content all but mandatory.

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About The Author

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Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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