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Social Tips: Facebook Bulk Edits and UTMs

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While we dream of warmer & sunnier weather (well at least those of us where it is cold) hopefully these Social Tips can brighten your mood with some new knowledge. These tips are about a simple way to make bulk edits in Facebook and some easy ways to manage UTM parameters in the platform as well. Hopefully, you already know about these shortcuts, but if you don’t they are an easy way to simplify your work in Facebook.

Making Bulk Edits

If you are in need of making changes to a bunch of ads all at once, then the find and replace function is your friend. First, select all the ads you want to change, then click the drop-down on the Edit button.

This will bring up another menu giving you several options of things to change. They can be the ad name, the URL, the headline, and the primary text (text above the image).

This is a very simple tip, but if you use this tool smartly it can save you a lot of time. For example, if you have 3 ads that all are similar with some minor variation, this is the best way to bulk edit. So if I had text on those ads that read…

  • “Toronto to Paris with in-flight entertainment”
  • “Toronto to London with in-flight entertainment”
  • “Toronto to Amsterdam with in-flight entertainment”

By using find and replace, I can easily swap Toronto for another location. With 3 ads, manually changing it is easy yes. But if I had 50 ads that becomes burdensome.

UTM Parameters

Did you know there is arguably a better way to put UTM parameters on your Facebook ads than just putting them on to the end of your URL in the website link field? At the ad creation stage, if you scroll all the way down to the bottom of the window you’ll find a section called Tracking. It is in this section you can add UTMs to your URL in a much more manageable way.

If you click Build a URL Parameter, Facebook makes this super simple with a pop-up window that guides you with 4 pre-made fields and the option to add a custom field. 

So what I have in the image above would apply this “utm_source=facebook&utm_medium=cpc” to your URLs automatically. You can also use dynamic UTMs here. If you click into any of those fields, you’ll find several options that Facebook has for you. For example, if you want an easy way to tell in Google Analytics if your traffic is coming from Facebook/Instagram/Messenger/Audience Network then you would use {{site_source_name}}. This will split out traffic based on the platform for you (fb, ig, msg, an). 

Using this tool is also one of the two ways to make bulk changes to your UTMs if all your ads use different URLs, with the other method being much more confusing through the use of upload sheets.

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Hopefully, all that made sense! Both tools are relatively simple but should save you time if you are not using them.

PPChero.com

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5 Effective Ways to Run Facebook Ads A/B Tests

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Testing-and-Scaling-Facebook-Ads

Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target. 

A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-

1) Start with the minimal number of variables

This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.

2) The second way is to select the correct structure. 

There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.

3) Use of spreadsheets is important to stay organized. 

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These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.

4) Do target advertising and set realistic time goals. 

One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output. 

Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.   

It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.   

5) Set an ideal budget. 

The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.

Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.

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Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.

You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.

To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.

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