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Top 10 Google Ads Alternatives That You Should Try

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Article Note: This article “Top 10 Google Ads Alternatives That You Should Try” was first published on 13th August 2013. We have last updated this article on 8th July 2020 with fresh information.

Google Ads (formerly Google AdWords) is a dominant force in paid search advertising but in recent years, advertisers are starting to experience an increasingly challenging and expensive experience on the platform with a lot of fierce competition and a highly saturated audience. Advertisers may find it more beneficial to explore other ads platforms and by finding new avenues for ads and diversifying paid media spend they will be enabled to reach new engaged audiences and bring down costs; competition is not as fierce and cost per click often lower.

In this guide, we’ll show you the Top 10 Google Ads Alternatives you should try for your online advertising campaigns.

1. Adroll

Although AdRoll is highly popular as a retargeting platform, it also has other products offered apart from retargeting such as Video Ads and programmatic display prospecting and both can be served in and out-stream.

Users report a 5-fold return on their ad spend and the platform reaches audiences not only across the most popular social media sites but also on more than 500 exchanges and networks. You can sign up for Adroll on their website.

Visit Adroll

Recommended for you: Applying Big Data to Advantage Your Social Media Advertising.

2. Amazon

Amazon has a wide range of ad products available. If you’re into eCommerce then Amazon can be a good choice. Amazon offers custom ads, video ads, sponsored products & brands as well as display ads to name a few. You can choose to sell directly to Amazon customers thru Seller Central or sell on Amazon, advertising through Vendor Central, who will then sell the products to customers.

By 2021, Amazon is forecasted to account for 50% or even more of the eCommerce market. Get started on Amazon Ads by going to their advertising page.

Visit Amazon Ads

3. Bing Ads

Bing Ads can be considered a direct alternative to Google Ads with its own set of tools such as its very own tool for keyword research. This ad platform is a great choice for affiliate marketing and affordable search advertising.

As recently as 2018, Bing has become the 3rd largest search engine with 4.58% of searches online done on the site.

Bing offers paid search advertising similar to Google Ads where the ads are also shown on the search results page. Plus, your marketing strategies can benefit from Bing’s lighter restrictions on advertisements and more affordable cost per clicks.

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Bing is also the power behind Yahoo’s search, incorporating it into its ad network. What this means is if you’re running ads with Bing, they’re also likely to appear on Yahoo search. Sign up for Bing Ads today.

Visit Bing Ads

4. Facebook Ads

Facebook is the largest social media network in the entire world right now. Digital marketers and advertisers have a plethora of very popular ad tools at their disposal on the platform to boost product engagement. Carousel, slideshow, video ads, and collections are just a few of the offerings. A giant in social media advertising, Facebook is constantly updating its algorithms, allowing for better audience targeting.

While it’s compatible with a lot of brands and markets, Facebook’s ads are mostly being used to target the millennial demographic with its familiarity and above-average use of the social media Titan. With its sheer volume of users that go up to the billions, you can find fresh new audiences and for literally every niche on the Facebook Ads platform whether you’re selling a service, a digital, or a physical product. Know more about Facebook ads by visiting their online guide.

Visit Facebook Ads

5. Instagram Ads

Instagram puts a premium on advertising lifestyle products as well as viral & social advertising and is swarming with millennials and social media influencers with over 500 million active users per month. Take your pick from ads that can be shown within the app as videos, stories, pictures, and many more.

Founded in 2010, Instagram is a part of Facebook’s advertising network after being bought by the social media giant in 2012.

While its targeting features are based on Facebook’s own advertising system; including options such as lookalike audiences, interests, demographics, and location, Instagram’s ads tend to be more interactive with polls, sliders and buttons as well as call to actions that call for users to “swipe up”.

If your brand, services or products are related to fashion and beauty, Instagram is much better than Google’s search ads in letting advertisers get their products in front of buyers. Sign up for Instagram ads by heading over their website today.

Visit Instagram Ads

You may like: How to Boost Online Advertising Success in 2020?

6. LinkedIn Ads

With over 630 million active business professionals looking to collaborate and network, LinkedIn is the ideal platform for B2B advertising.

Give LinkedIn ads a try if previously you had little success with B2B advertising on other platforms. It’s a great platform for getting your product or service right in front and noticed by a company’s important decision-makers. You can also target your prospective users with ease using, among other options, their position or job title, industry, and function.

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Avail of the vast range of ads offered such as in-mail, text, and sponsored content and the varied pricing models (that includes CPM and CPC) & many advanced targeting options. With LinkedIn Ads,  B2B advertising can become more accessible and budget-friendly! Get started with LinkedIn ads by visiting their website.

Visit LinkedIn Ads

7. Outbrain

If your intent is to drive relevant prospects to your blog content with the goal of converting them then you must give Outbrain a try. Outbrain is, in a nutshell, a content discovery platform that helps you reach audiences to engage with your content. Launched in 2006, this platform can be taken advantage of by advertisers to promote their brand, services, and products using content marketing as well as native advertising.

With a huge ad network totaling over 100,000 websites that include big names such as CNN, you’ll see recommendations at the bottom when you read an article or visit these sites. They’re all powered by Outbrain and have a more affordable cost per click.

Outbrain has an up and coming merger with a similar content discovery platform named Taboola. Once the merger will be completed, it will have a colossal network of websites that will reach close to 2 billion monthly visitors. Get started with Outbrain by visiting their website.

Visit Outbrain

8. Quora

Quora is the Q&A platform of the internet and people visiting the site are looking for useful information by asking questions, getting insightful answers, and sharing them as well. On the platform, you can reach out to customers as they try to evaluate and research products, companies, services, and industries. Advertisers are given an opening to influence prospects while they are still in the consideration phase of their customer journey.

With Quora’s ads, you have the ability of contextual targeting that enables you to target the content found in Quora. There is also behavioral targeting that allows you to target people based on their behaviors. Quora presently has a global audience reach of more than 300 million visitors per month. Sign up for Quora advertising today.

Visit Quora Advertising

9. Reddit Ads

Touted as the “front page of the internet”, Reddit is a global discussion board with over 1 billion visitors a month and is constantly buzzing with discussions on every topic under the sun and is highly popular with the Generation Z & millennial demographics.

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Reddit’s ad cost per click is substantially lower. It’s a great platform to reach out to fresh audiences that are often not given attention by other advertisers, enabling you to capture a bigger share of the market. Know more about Reddit ads on their website.

Visit Reddit Ads

10. Twitter Ads

Famously known for its “tweet” character limit, Twitter was launched in 2006. Twitter is a microblogging website that advertisers can take advantage of for event and hashtag targeting.  One of Twitter’s most popular features is the ability to target using hashtags. With it, you can specifically and accurately target trending topics and niches related to your market. It’s an excellent feature since it allows you to avoid paying for irrelevant clicks. It puts your brand, services, and/or products in front of the right audience.

You can also target your audience’s interests, location, and even their followers. You find plenty of business professionals on Twitter. If you’re involved in the B2B market, you can run Twitter Ads together with LinkedIn Ads for optimal exposure of your brand and services as well as grow your audience and following in social media. Create your Twitter ad account today.

Visit Twitter Ads

You may also like: How to Use Twitter, Facebook & Instagram in Your Online Advertising Campaign?

Final Words

Now we covered the Top 10 Alternatives to Google Ads. You are now armed with the knowledge of plenty more places to grow and diversify your advertising efforts to reach more audiences and prospects, obtain more sales and create more awareness for your products, brand, and services.

Author-Image-Saurabh-PandeyThis article is written by Saurabh Pandey. Saurabh is the founder of Brandveda, a digital marketing institute. He started his entrepreneurial journey instead of working in the corporate sector. His niche lies in lead generation, PPC, social media marketing, and is inclined towards all things digital.

Disclosure: Some of our articles may contain affiliate links; this means each time you make a purchase, we get a small commission. However, the input we produce is reliable; we always handpick and review all information before publishing it on our website. We can ensure you will always get genuine as well as valuable knowledge and resources.

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Amazon’s AWS logs third outage this month, affecting Slack, Epic Games Store, Asana and more

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Amazon’s crucial web services business AWS is experiencing problems today, with issues affecting services like Slack, Imgur, and the Epic Games store for some users. It’s not looking good if you’re working from home, with some Slack users unable to view or upload images, and work management tool Asana also hit by the outages. As of 6:13 AM PST, Amazon said it had restored power to affected servers, but users may still experience issues going forward.

In an incident update, Slack said its services were “experiencing issues with file uploads, message editing, and other services.” Asana said the problems constituted a “major outage,” with “many of our users unable to access Asana.” Epic Games Store said “Internet services outages” were “affecting logins, library, purchases, etc.”

It’s the third time in as many weeks that problems with AWS have had a significant effect on online services. Two incidents earlier this month involving AWS ended up knocking out a huge array of platforms and products, taking out streaming sites like Netflix and Disney Plus as well as smart home devices like security cameras from Ring and Wyze.

Today’s outages seem less widespread but still notable, with some users unable to access services entirely and others merely experiencing intermittent faults. DownDetector.com shows reports of issues with the platforms mentioned above, as well as news aggregator Flipboard, online learning site Udemy, dating app Grindr, streaming service Hulu, and IoT services from Honeywell, Life360, and Samsung’s SmartThings.

The official AWS service health dashboard blamed the issues on power outages in a single data center, affecting one Availability Zone (USE1-AZ4) within the US-EAST-1 Region. At 6:13 AM PST, the company said it had restored power to the data center and was making progress recovering the affected instances. However, users will likely continue to notice the effects of these outages for a while longer while systems are updated and restored.

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Update Wednesday, December 22nd, 8:36AM ET: Updated story to add responses from affected services.

Update Wednesday, December 22nd, 9: 34AM ET: Updated story to note that AWS has restored to power to the affected data center.

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The NLRB decision against Amazon was correct and shows the need for stronger labor laws

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The National Labor Relations Board (NLRB ruled last month that Amazon had cheated to defeat a high profile union organizing campaign.

It found that Amazon violated federal labor laws during its anti-union campaign at a Bessemer warehouse, Ala. earlier this year. This will result in a do-over election.

The NLRB criticized Amazon’s “flagrant disregard” for federal union election rules and stated that the management had “essentially highjacked” the process and given the impression that it was in control of the outcome.

Last week, Kirsten Swingingen, the head of the virulently antiunion Coalition for a Democratic Workplace, published a misleading op ed in The Hill about the NLRB ruling.

Let’s first be clear about the reasons why Amazon was ordered to rerun its election by the NLRB.
According to the op-ed, Amazon installed a mailbox in order to make voting easier. However, the NLRB repeatedly told Amazon that it couldn’t have onsite voting. After the company pushed for it, and then unsuccessfully appealed against the NLRB decision. In a stunning act of arrogance, Amazon’s top managers ignored these clear instructions and forced the United States Postal Service to install an onsite mailbox just before the election period. A senior USPS manager stated that this was the first instance in his many decades of service when it had set up a “cluster mailbox” for a single customer due to the upcoming NLRB elections.

After being told by the USPS to not place stickers on the mailbox, Amazon covered the mailbox with a marquee with large slogans. The USPS replied, ” Surprise” when asked how he felt about Amazon’s disregard for clear instructions. Moreover, the NLRB discovered that Amazon’s management engaged in illegal monitoring of workers’ voting intentions.

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These charges are serious, considering the overwhelming evidence of illegal activity. It would be surprising if NLRB did not reverse the tainted election. This would be a message to employees that the law doesn’t apply to them if they have the wealth, resources and ability to bully them if it was in the way of Amazon’s illegal conduct.

The NLRB Hearing officer and its Atlanta-based Regional director made the decision to reverse the tainted vote. Neither of these people are political appointees – instead, they are career lawyers or “former employees” as the op ed misleads. Swearingen instead resorts to misleading tropes regarding “Big Labor” in order to describe a small, but determined union, the Retail Wholesale & Department Store Union. This union is up against Amazon, one of the most powerful and wealthy corporations on the planet. Bessemer was not the first to find Amazon guilty of illegal anti-union behavior. The NLRB found Amazon in violation of its laws.

It is important to correct a blatant lie about the Protecting the Right to Organize legislation (PRO Act), currently pending before the U.S. Senate. Incorrectly, the op-ed states that the PRO Act “potentially eradicates secret ballot elections” but allows for “card certification” of unions. This is essentially recognizing unions only after authorization cards are signed by the majority of workers, as practiced in many rich democracies.

To be clear, the Pro Act does not mention card check certification. The author created this provision to support her extreme anti-union views. The PRO Act would ban mandatory anti-union “captive audience” meetings- forcible listening sessions. According to Amazon’s own testimony, these were conducted thousands of times at Bessemer. It also imposes harsher penalties on corporations like Amazon who violate workers’ right to choose a union.

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The op-ed also states that “Big Labor… succeeded in pushing Democrats to include PRO Act policies into the budget reconciliation bill.” However, the bill only contains the PRO Act provision. This includes the much-needed financial sanctions for corporations such as Amazon that repeatedly violate workers rights.

The NLRB was right to reverse the Bessemer election that was fundamentally tainted due to Amazon’s conduct. The Bessemer campaign demonstrates that the NLRB needs to have more options. As it stands, the law is too toothless for a massively powerful, incredibly wealthy, and frequently illegal corporate bully. The Senate should immediately pass the PRO Act.

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Amazon Alexa SEO Tools Is Closing

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Alexa.com announced that it will be retiring its marketing services after 25 years. Founded in 1996, Alexa was subsequently acquired by Amazon in 1999. It was initially known for providing rankings based on traffic measured through a toolbar but Alexa eventually expanded to provide a full suite of marketing products including site auditing and backlink checking.

Screenshot From Alexa Content Marketing

Alexa Rank

Alexa.com provides a full suite of search marketing tools. However what it’s mainly known for is their Alexa Rank.

Alexa Rank is a metric that offers a measurement of site popularity.

In the early 2000s the data was collected via an Alexa toolbar that users downloaded and surfed with. The toolbars collected web traffic information from the users which fed into the Alexa Rank site popularity metric.

Web publishers could also install a script on their site that reported traffic which could then be used to raise their Alexa Rank scores.

The Alexa Rank scores were generally viewed with suspicion because some people claimed that installing the toolbar and visiting ones own sites could result in dramatically raising the Alexa Rank score.

Another criticism of Alexa Rank was that the data was more relevant for Asian countries than in English speaking countries. This was based on the rumor that the Alexa toolbar use base was heavily weighted towards users in Korea and not users in English speaking countries like the United States, Canada, Australia, New Zealand and the UK.

The negative reputation of Alexa Rank and anything offered by Alexa was sealed by 2005.

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One search marketer in a 2005 forum discussion remarked:

“Isn’t it time for Amazon to throw in the towel on Alexa? For a company that does so many things well, Alexa is really a blight on their reputation. Why would they want to be associated with such garbage.”

Nevertheless, use of the Alexa Rank metric continued to be used by a dwindling amount of search marketers.

For example, to this day there are some companies that offer affiliate programs and use Alexa Rank to determine the popularity of potential affiliate partners and will not accept affiliates whose websites do not reach a minimum Alexa Rank popularity threshold.

Alexa Was More Than A Site Popularity Ranking Metric

It might come as a surprise to many that Alexa offered a complete suite of search marketing and analytics programs.

For some reason the Alexa suite of online marketing tools, which included a backlink checker, was almost kept as a secret, with apparently no outreach to the search marketing community or seemingly no promotional activity to speak of.

Alexa crawled the entire Internet and for many years provided snapshots of the Internet to Archive.org. It’s backlink information was extensive.

Because of that it was able to offer services like showing which backlinks competitors have in common, including as many as ten competitors at a time.

Screenshot Of An Alexa Backlink Information Page

The Alexa $149/month plan offered:

  • Content Exploration
  • Competitive Content Analysis
  • Topic Research
  • Top Publishers by Topic
  • Competitive Analysis
  • Competitor Keyword Matrix
  • Keyword Difficulty Tool
  • Keyword Share of Voice
  • Organic Keywords
  • Paid Keywords
  • Site Audits
  • On-Page SEO Checker
  • Competitor Backlink Checker
  • Backlink Checks
  • Audience Analysis
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Alexa.com Retired

Alexa announced that it will all be going away on May 1, 2022.

The announcement was short and with no explanation as to what led to the decision.

“Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022.

Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.”

Alexa offered a powerful suite of SEO and marketing tools and it’s sad to see them go away.

Many people didn’t know about the tools and perhaps it might still be around if it had been promoted better.

Citations

Official Alexa.com Announcement

We will be retiring Alexa.com on May 1, 2022

Archive.org Snapshot of Alexa.com Search Marketing Offerings

Archive.org Snapshot of Alexa Backlink Checker Tool

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