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Top 10 Google Ads Alternatives That You Should Try

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Article Note: This article “Top 10 Google Ads Alternatives That You Should Try” was first published on 13th August 2013. We have last updated this article on 8th July 2020 with fresh information.

Google Ads (formerly Google AdWords) is a dominant force in paid search advertising but in recent years, advertisers are starting to experience an increasingly challenging and expensive experience on the platform with a lot of fierce competition and a highly saturated audience. Advertisers may find it more beneficial to explore other ads platforms and by finding new avenues for ads and diversifying paid media spend they will be enabled to reach new engaged audiences and bring down costs; competition is not as fierce and cost per click often lower.

In this guide, we’ll show you the Top 10 Google Ads Alternatives you should try for your online advertising campaigns.

1. Adroll

Although AdRoll is highly popular as a retargeting platform, it also has other products offered apart from retargeting such as Video Ads and programmatic display prospecting and both can be served in and out-stream.

Users report a 5-fold return on their ad spend and the platform reaches audiences not only across the most popular social media sites but also on more than 500 exchanges and networks. You can sign up for Adroll on their website.

Visit Adroll

Recommended for you: Applying Big Data to Advantage Your Social Media Advertising.

2. Amazon

Amazon has a wide range of ad products available. If you’re into eCommerce then Amazon can be a good choice. Amazon offers custom ads, video ads, sponsored products & brands as well as display ads to name a few. You can choose to sell directly to Amazon customers thru Seller Central or sell on Amazon, advertising through Vendor Central, who will then sell the products to customers.

By 2021, Amazon is forecasted to account for 50% or even more of the eCommerce market. Get started on Amazon Ads by going to their advertising page.

Visit Amazon Ads

3. Bing Ads

Bing Ads can be considered a direct alternative to Google Ads with its own set of tools such as its very own tool for keyword research. This ad platform is a great choice for affiliate marketing and affordable search advertising.

As recently as 2018, Bing has become the 3rd largest search engine with 4.58% of searches online done on the site.

Bing offers paid search advertising similar to Google Ads where the ads are also shown on the search results page. Plus, your marketing strategies can benefit from Bing’s lighter restrictions on advertisements and more affordable cost per clicks.

Bing is also the power behind Yahoo’s search, incorporating it into its ad network. What this means is if you’re running ads with Bing, they’re also likely to appear on Yahoo search. Sign up for Bing Ads today.

Visit Bing Ads

4. Facebook Ads

Facebook is the largest social media network in the entire world right now. Digital marketers and advertisers have a plethora of very popular ad tools at their disposal on the platform to boost product engagement. Carousel, slideshow, video ads, and collections are just a few of the offerings. A giant in social media advertising, Facebook is constantly updating its algorithms, allowing for better audience targeting.

While it’s compatible with a lot of brands and markets, Facebook’s ads are mostly being used to target the millennial demographic with its familiarity and above-average use of the social media Titan. With its sheer volume of users that go up to the billions, you can find fresh new audiences and for literally every niche on the Facebook Ads platform whether you’re selling a service, a digital, or a physical product. Know more about Facebook ads by visiting their online guide.

Visit Facebook Ads

5. Instagram Ads

Instagram puts a premium on advertising lifestyle products as well as viral & social advertising and is swarming with millennials and social media influencers with over 500 million active users per month. Take your pick from ads that can be shown within the app as videos, stories, pictures, and many more.

Founded in 2010, Instagram is a part of Facebook’s advertising network after being bought by the social media giant in 2012.

While its targeting features are based on Facebook’s own advertising system; including options such as lookalike audiences, interests, demographics, and location, Instagram’s ads tend to be more interactive with polls, sliders and buttons as well as call to actions that call for users to “swipe up”.

If your brand, services or products are related to fashion and beauty, Instagram is much better than Google’s search ads in letting advertisers get their products in front of buyers. Sign up for Instagram ads by heading over their website today.

Visit Instagram Ads

You may like: How to Boost Online Advertising Success in 2020?

6. LinkedIn Ads

With over 630 million active business professionals looking to collaborate and network, LinkedIn is the ideal platform for B2B advertising.

Give LinkedIn ads a try if previously you had little success with B2B advertising on other platforms. It’s a great platform for getting your product or service right in front and noticed by a company’s important decision-makers. You can also target your prospective users with ease using, among other options, their position or job title, industry, and function.

Avail of the vast range of ads offered such as in-mail, text, and sponsored content and the varied pricing models (that includes CPM and CPC) & many advanced targeting options. With LinkedIn Ads,  B2B advertising can become more accessible and budget-friendly! Get started with LinkedIn ads by visiting their website.

Visit LinkedIn Ads

7. Outbrain

If your intent is to drive relevant prospects to your blog content with the goal of converting them then you must give Outbrain a try. Outbrain is, in a nutshell, a content discovery platform that helps you reach audiences to engage with your content. Launched in 2006, this platform can be taken advantage of by advertisers to promote their brand, services, and products using content marketing as well as native advertising.

With a huge ad network totaling over 100,000 websites that include big names such as CNN, you’ll see recommendations at the bottom when you read an article or visit these sites. They’re all powered by Outbrain and have a more affordable cost per click.

Outbrain has an up and coming merger with a similar content discovery platform named Taboola. Once the merger will be completed, it will have a colossal network of websites that will reach close to 2 billion monthly visitors. Get started with Outbrain by visiting their website.

Visit Outbrain

8. Quora

Quora is the Q&A platform of the internet and people visiting the site are looking for useful information by asking questions, getting insightful answers, and sharing them as well. On the platform, you can reach out to customers as they try to evaluate and research products, companies, services, and industries. Advertisers are given an opening to influence prospects while they are still in the consideration phase of their customer journey.

With Quora’s ads, you have the ability of contextual targeting that enables you to target the content found in Quora. There is also behavioral targeting that allows you to target people based on their behaviors. Quora presently has a global audience reach of more than 300 million visitors per month. Sign up for Quora advertising today.

Visit Quora Advertising

9. Reddit Ads

Touted as the “front page of the internet”, Reddit is a global discussion board with over 1 billion visitors a month and is constantly buzzing with discussions on every topic under the sun and is highly popular with the Generation Z & millennial demographics.

Reddit’s ad cost per click is substantially lower. It’s a great platform to reach out to fresh audiences that are often not given attention by other advertisers, enabling you to capture a bigger share of the market. Know more about Reddit ads on their website.

Visit Reddit Ads

10. Twitter Ads

Famously known for its “tweet” character limit, Twitter was launched in 2006. Twitter is a microblogging website that advertisers can take advantage of for event and hashtag targeting.  One of Twitter’s most popular features is the ability to target using hashtags. With it, you can specifically and accurately target trending topics and niches related to your market. It’s an excellent feature since it allows you to avoid paying for irrelevant clicks. It puts your brand, services, and/or products in front of the right audience.

You can also target your audience’s interests, location, and even their followers. You find plenty of business professionals on Twitter. If you’re involved in the B2B market, you can run Twitter Ads together with LinkedIn Ads for optimal exposure of your brand and services as well as grow your audience and following in social media. Create your Twitter ad account today.

Visit Twitter Ads

You may also like: How to Use Twitter, Facebook & Instagram in Your Online Advertising Campaign?

Final Words

Now we covered the Top 10 Alternatives to Google Ads. You are now armed with the knowledge of plenty more places to grow and diversify your advertising efforts to reach more audiences and prospects, obtain more sales and create more awareness for your products, brand, and services.

Author-Image-Saurabh-PandeyThis article is written by Saurabh Pandey. Saurabh is the founder of Brandveda, a digital marketing institute. He started his entrepreneurial journey instead of working in the corporate sector. His niche lies in lead generation, PPC, social media marketing, and is inclined towards all things digital.

Disclosure: Some of our articles may contain affiliate links; this means each time you make a purchase, we get a small commission. However, the input we produce is reliable; we always handpick and review all information before publishing it on our website. We can ensure you will always get genuine as well as valuable knowledge and resources.

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How 5 Major Streaming Services Are Cracking Down on Password Sharing

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How 5 Major Streaming Services Are Cracking Down on Password Sharing
  • Netflix will start charging for password sharing by the end of March, according to the company.
  • Other services like HBO Max have traditionally struck a different tone on sharing.
  • Netflix expects to see increased revenue after the rollout, according to a letter to shareholders.

While Netflix prepares to end free password sharing, other streaming companies have avoided taking a hard stance on the matter. 

The company is making good on its promise to stop users from accessing the service without paying for their own account, announcing Wednesday it will soon roll out a paid-sharing model. Netflix has already rolled out a similar program in some South American countries, allowing users to pay $2 or $3 dollars to add a member to their accounts. 

Notably, password sharing is against the terms of service of virtually every streaming service, and a federal court ruling in 2016 upheld a conviction of password theft under a 1980s anti-hacking law. Still, services like HBO Max, Amazon Prime Video, Apple TV+, and Hulu each have their own methods for preventing — or allowing — users to share their accounts.

Here’s a look at the current state of password streaming among the major streamers. 

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Google and Amazon’s smart speakers shopping experience is still horrid

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Alexa Shopping on Echo Show

Dhruv Bhutani / Android Authority

As a smart-everything aficionado, if there’s one tech product category that has landed squarely on the boulevard of broken dreams for me, it would have to be smart speakers. Available in a range of shapes, sizes, and form factors, smart speakers and displays were supposed to change how we interact with the internet. However, in my opinion, the professed future of connected speakers becoming indispensable parts of our daily lives has simply not materialized.

I fully invested in Google’s Nest ecosystem and bought some of the best Alexa-powered Echo speakers on the market, and I have more than a few gripes with the products from both companies. But of all the things that bother me, the one that truly drives me bonkers is the astonishingly imperfect online shopping integration.

Do you use voice-based shopping on your smart speakers or display?

3 votes

Less assistant, more gateway

lifx smarter light with app and google home natural light

Ryan Haines / Android Authority

With Amazon taking the lead with the original Amazon Echo and Google following suit, reinventing online shopping was one of the early promises made when showing off voice-first tech. That, obviously, did not happen. It’s hard to disagree that the almost-disposably priced speakers are little more than music streaming hubs and gateways to voice-activate smart plugs and lights.

There exists a glimmer of a futuristic shopping experience between the hubris of complicated control schemes.

Okay, let me rephrase that statement. There does exist an online shopping experience somewhere in the midst of Amazon and Google’s smart speakers. However, the sheer amount of friction involved in finalizing the purchase is enough to put off all but the most ardent users.

Let’s tackle Google’s ecosystem first, shall we? Despite being the custodian of practically all search and product queries on the internet, Google restricts smart speaker-based shopping to just the US. It’s not that Google Shopping, the service powering the back-end of Mountain View’s voice-first search, isn’t available outside the US.

70E25F75 318D 4D98 B482 70686477EFE3

Dhruv Bhutani / Android Authority

In India, where I live, Google Shopping is a fairly competent aggregator and price comparison tool. Bouncing off users to the best available price when purchasing daily essentials shouldn’t be too much of a stretch for my Nest Hub. Instead, the feature is simply not available to me.

Not quite a one-command affair

I expected a better experience from my Echo devices, considering, you know, the shopping juggernaut behind it. Compared to Google’s offerings, things are a bit more streamlined — as long as you stay within Amazon’s ecosystem. However, even that comes with caveats.

Buying coffee using Alexa

Dhruv Bhutani / Android Authority

If you stick to display-equipped speakers, the shopping workflow is serviceable. Issuing a simple command like asking Alexa to order a specific brand of coffee usually brings up a smorgasbord of options and variations on the display. The user is then expected to scroll or tap on the item and add it to the cart. Want more than a single bag of coffee? You’ll just have to go through the entire process again.

The Amazon Echo offers a more streamlined voice shopping experience compared to Google, but that’s not saying much.

However, in the case of Amazon’s non-display smart speakers, that same purchase journey turns into a long and cryptic SEO-optimized string wherein you’re never really sure if you’ve landed on the right product. Want two of those? Well, there you go again.

google nest hub shopping list

Dhruv Bhutani / Android Authority

The disjointed nature of shopping using smart accessories rears its ugly head in yet another form. Shopping lists should be a pretty common use case for smart speakers. The Google Nest Hub, while unable to actually make purchases in India, makes a handily accessible list for me that syncs across over Google Keep or any other list-making app of my choice.

Amazon’s convoluted approach towards a simple shopping list is symptomatic of feature creep and lack of focus.

In the Echo’s case, the shopping list feature was previously buried three menus deep within the slow-as-molasses Alexa app. While Amazon made moves to improve this user experience by offering a fancy new home screen widget for iPhones and Android devices, it forgot one big feature — this shopping list has no integration with Amazon whatsoever. Essentially, if you are using your Echo device as a shopping hub, you have two completely distinct experiences available. Either shop via Amazon or figure your own way about it.

Alexa shopping list widget

Dhruv Bhutani / Android Authority

While I can see the train of thought that led to this product decision, it makes no sense that a centralized shopping list can’t give you the option to tick off selected items for your Amazon shopping cart. Moreover, the widget still drops you into the extremely sluggish and bloated Alexa app that makes performing any task an exercise in frustration.

The lack of streamlined innovation is perplexing

For all my rants and raves, it surprises me that the very smart speakers and displays that were supposed to be the cornerstone of our entire digital existence are still struggling with such rudimentary features. More so considering the impact this struggle has had on profitability for Amazon and how little the company has done to fix the problem.

Amazon’s Alexa division has burned through an estimated $10 billion, and yet the company has made no moves to fix or improve its shopping experience.

Amazon’s loss-making Alexa division is reported to have burnt through almost three billion dollars in just the first quarter of 2022, with lifetime losses estimated to be close to 10 billion dollars. That’s mostly down to Amazon struggling to find a way to monetize the platform. Selling the product at cost makes sense for competitors like Google since it benefits from gathering user data and running fine-tuned ads across all product categories. Amazon, however, only monetizes shopping which makes the poor experience even more perplexing.

Amazon Echo Dot Alexa speaker with light ring turned on stock photo 1

Edgar Cervantes / Android Authority

All this to say that timers and weather updates are great, but with advertisements and shopping at the core of Google and Amazon’s business, I expected my Alexa and Google Nest speakers to revolutionize how I purchase daily essentials. Instead, the experience is so frustrating that after multiple attempts at making voice-based purchases part of my routine, I keep going back to shuffling between my shopping app of choice and a notepad for everything else. I don’t see that changing unless drastic changes come about.

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9 best new Prime Video movies that are 90% or higher on Rotten Tomatoes

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Prime Video logo appears on a tablet surrounded by a can of soda, spilled popcorn, headphones and a cactus

Prime Video is one of the best streaming services, but it doesn’t always do the best job of surfacing new content. In fact, finding new Prime Video movies to watch can be far more of a challenge than it really should be. Indeed, you’ll often stumble upon movies that aren’t included with your Prime membership and instead require a rental fee. 

To help cut through the clutter we’ve got a list of the best movies on Prime Video. However, that list is pretty long and encompasses everything available in the service’s content library. Instead, you may be after a more curated rundown of the new movies recently added to Prime Video, and that’s where this list of top-rated Prime Video movies comes in. 

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