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Top 6 Reasons Why You Can’t Miss Hero Conf Austin 2020



Year after year, Hero Conf proves to be an unforgettable event – 98% of our attendees say they would attend again. We see a lot of the same faces each year as companies have come to rely on Hero Conf to progress their paid media knowledge. Plus, it’s just a great time. Come for the content and stay for the fun!

Here are the top reasons that you shouldn’t miss this year’s event:

Facebook is Hosting a Masterclass & Leading a Keynote

Exclusive to Hero Conf, Facebook Blueprint is teaming up with the best in the biz (ahem, us) to unveil never-before-heard content in three classroom-style presentations. You’ll hear first-hand how to better utilize & trust Facebook’s measurability, how to get creative with Facebook story ads, and how to apply liquidity to your own accounts, a new concept they are layering onto machine learning and automation.

Facebook will wrap our paid media event with an all-star keynote on the main stage discussing the future of Facebook. From privacy to politics to policy, hear where Facebook is going in years to come.

As an agency, we are a trusted Facebook Marketing Partner and rely on their support for continuous improvement on our clients’ accounts. Talk to our reps, ask questions, and get ahead of your competition with this exclusive access to Facebook’s team.

Austin is Awesome

Most of us know Austin as a tech hub full of creation and collaboration, Silicon Valley 2.0. However, there’s much more to Austin than the plethora of tech companies.

Are you a foodie? Good. Because Austin is known for amazing food and great craft brews. There is no shortage of sensational restaurants near the Hero Conf venue. And once you’re done gathering all of your PPC knowledge during the day you can turn to live music at night to let loose. There is live music every night in Austin.

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Some other things to look forward to are Austin’s laid back and friendly people, the art scene, the great weather, and the beautiful outdoors.


As for Hero Conf, we’re incorporating as much of Austin as we can in two days through 10 unique networking opportunities. Enjoy events at unique locations, with specialty foods from local restaurants. Get to know PPC Heroes from across the globe, while enjoying a world-class experience.

Hero Conf is All-PPC, All the Time

Join 700 paid media professionals who can relate to the challenges and successes you face in PPC every day.

Our attendees are mostly individuals who spend their days in the PPC weeds. Allow us to bring you into a world where every person in attendance understands your paid ad pains, where conversion on social channels is a typical lunch discussion, and terms like SQR and ETA aren’t a foreign language.

Hero Conf has a focused agenda. A schedule filled with entirely PPC content- both technical and strategic- you will absolutely get your money’s worth.

Hero Conf Changes Every Year – But the Quality of Sessions is Always High

Hero Conf is different every year, covering the always-evolving topics across a multitude of PPC sectors. Plus, we change up the session formats to keep things even more interesting. Keynotes have included panels, fireside chats, non-PPCers, and debates between experts.

What doesn’t change is the caliber of content. Our breakout sessions are always high-quality and relevant. We have a tough speaker selection – pitches are reviewed by experts AND an external committee before choosing. These sessions can’t be bought, all speakers have to pitch.

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We Have Created New Workshops

Speaking of changing it up, to further our efforts in educating our peers, this year we have added 3 additional workshops. Last year we offered Excel and Agency Growth, and this year have added Paid Social, Analytics, and CRO.

Our workshop spaces are limited to keep a low attendee-to-leader ratio. This allows us to dive deep into niche problem areas and give 1:1 attention.


We Care About Our Fellow Humans

Diversity & Inclusion

We aspire to be a more diverse and inclusive conference with every Hero Conf we host. Our goal is to cultivate inclusion for underrepresented groups by providing a free ticket opportunity to those of different backgrounds, experiences, and viewpoints. We have a responsibility to influence positive change, and that includes creating a conference that allows all marketers the equal opportunity to reach their full potential.

Gender Gap

We have been making strides to close the gender gap within our speaker lineup, which ultimately influences our attendee gender ratio.

Charity & Sustainability

Tired of conference swag? We’ll make a donation in your name instead. This year we are partnering with Girls Who Code to provide the opportunity to cash in your Swag Bucks for a charitable donation in lieu of conference collectibles.

Girls Who Code is on a mission to close the gender gap in technology and to change the image of what a programmer looks like and does – and that’s a cause we can stand behind.

Register for Hero Conf before 2/1 to save $200

Hero Conf is organized by Hanapin Marketing, the experts in PPC and the creators of PPC Hero.



Old Navy to drop NFTs in July 4th promo update



Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.


The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

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Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.

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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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